Bing Product Ads: Why, What, and How?

Category: Paid Search

Why has Bing started offering Product Ads?

bing pla ads

As we have discussed throughout the month of February, Product Listing Ads(PLAs) are search ads that include richer product information such as image, price and description. They deliver key information about a product to help users make a decision right at the moment they are getting ready to buy.

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Google’s Page Layout Algorithm Update: Round Three

Category: SEO

google algorithm updateWell, we knew the day would come eventually. Google has just announced the first noticeable algorithm update of 2014.

If it seems like the SEO community is not throwing confetti to celebrate, here’s why:

This particular update is targeted towards websites that over-capitalize on advertising areas above the fold. This version of the update is not projected to have a major impact on search results. However, the repercussions of this update will still be felt by certain websites who place too many banners ads on their sites.

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Merchant Promotions:Take Your PLAs to The Next Level

Category: Paid Search

pla_merchant_promotionsSince their launch in July 2012, Product Listing Ads (PLAs) have become a great way to capture more attention for your products.

With Google renewing its emphasis on monetizing search, it should come as no surprise that PLAs now appear right at the top of the Search Engine Results Page- above paid ads and organic results.

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Social Signals: Capitalizing on Google’s Features

Category: SEO

social-graphWhen it comes to Internet marketing, Social Media marketing is all the buzz. While having a strong social media presence is important for any digital marketing campaign, there are also technical benefits that exist to help Google put together a full picture of your website. This blog post is not about how to time your social media for maximum exposure, but rather, why you need the signals in place for Google to find you.

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Semantic Search Webinar Q&A: Find Out the Answers

Category: SEO

questionmarkFirst off, we just want to thank everyone for attending the webinar last week. Even though the webinar started at 2pm ET on the dot, we still only had enough time left for a few questions.

NetElixir University is all about sharing knowledge and with that in mind, here is the Q&A segment of the webinar designed to answer all the questions you need to know on semantic search.

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Google Authorship: Take Credit for Your Digital Success

Category: SEO

shakespeare-writing

Let’s play out the following scenario shall we.

You took the time out of your hectic schedule to create a website full of unique content well-received by your readers. You go to check Google Analytics and see your bounce rate is way down and your average pages per visit has almost doubled. All signs point to success and you’re well on your way to becoming THE digital voice for your industry.

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Structured Data: The Next Step in Semantic Search

Category: SEO

schema-graphicIn our first post on semantic search, we spoke about Google making the shift from “keyword driven search” to a more intuitive “intent driven search” based around content and what users are looking for.

Today, we’d like to take a look at Structured Data and how it can make your website more attractive to Google.

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The Return of the Data

Category: Analytics

return-of-the-dataLast Year, Google Analytics shocked the digital marketing world by removing keyword information for organic traffic from their reporting. To understand the magnitude of this change, plug in a search for “Google Analytics Not Provided” and you’ll find thousands of bloggers trying to navigate this drastic change with little to no success.

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Semantic Search: The Present State and a Look to the Future

Category: SEO

semantic-graphic2In the old days, being successful at SEO was based around writing relevant content and then “building links” to that content.  The path to success was pretty straightforward, but it was geared mostly towards “keyword” based searches.

Well it’s no secret Google keeps getting smarter, and in doing so, changing the way the semantic search game is played.

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Holiday PPC: How Tailoring Bids Can Maximize ROI

Category: Paid Search

HolidayShopping

Planning for the holiday season is always a tough proposition. Besides vacations and more gift shopping than any one person can handle, businesses everywhere also need to plan way in advance in order to optimize their ROI.

We believe this holiday season will go down as an ecommerce landmark where the better prepared retailers win and the rest walk away shaking their heads in frustration.

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