How Link Building Became Relationship Building

Category: SEO

link-building

Anyone involved in SEO over the last few years knows link building has been a semi-controversial and heavily debated topic. The question is why is link-building such a hotbed issue?

Why the Controversy?

Back in the good ol’ days, SEO was easy. Links on other websites that lead users back to your site were considered a major ranking factor in Google’s algorithm, as Google took this as a signal of the relevance and reliability of your site.

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The Evolution of the Page Title

Category: SEO

Page Title Graphic

One of the great things about SEO is that it’s always changing. However, there are a handful of SEO elements that remain constant, albeit with a few minor changes in how that particular element is used.

One example of this is the Page Title. This particular web element has been around since way before digital marketers were modifying their websites to rank higher on Google, but it has undergone a slight evolution that digital marketers everywhere need to be aware of.

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Product Listing Ads Webinar Q&A: Find Out the Answers

Category: Paid Search

questionmark

First off, we just want to thank everyone for attending the Product Listing Ads webinar last week. Even though the webinar started at 2pm ET on the dot, we still only had enough time left for a few questions.

NetElixir University is all about sharing knowledge and with that in mind, here is the Q&A segment of the webinar designed to answer all the questions you need to know about how to successfully run your PLA campaigns.

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The Success of PLAs Confirms The “Verticalization” of Search

Category: Paid Search

img_1Back in 2012 when Google unveiled Product Listing Ads, there was apprehension in the online community around whether they were ever going to be as lucrative as regular text ads or even organic listings.However, this hesitation quickly fell by the wayside. According to new research, digital advertisers have doubled their PLA spend and the number of PLA ads on Google is up 99%! In addition, PLAs now appear above both paid ads and organic results on Google’s SERP.

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Bing Product Ads: Why, What, and How?

Category: Paid Search

Why has Bing started offering Product Ads?

bing pla ads

As we have discussed throughout the month of February, Product Listing Ads(PLAs) are search ads that include richer product information such as image, price and description. They deliver key information about a product to help users make a decision right at the moment they are getting ready to buy.

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Google’s Page Layout Algorithm Update: Round Three

Category: SEO

google algorithm updateWell, we knew the day would come eventually. Google has just announced the first noticeable algorithm update of 2014.

If it seems like the SEO community is not throwing confetti to celebrate, here’s why:

This particular update is targeted towards websites that over-capitalize on advertising areas above the fold. This version of the update is not projected to have a major impact on search results. However, the repercussions of this update will still be felt by certain websites who place too many banners ads on their sites.

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Merchant Promotions:Take Your PLAs to The Next Level

Category: Paid Search

pla_merchant_promotionsSince their launch in July 2012, Product Listing Ads (PLAs) have become a great way to capture more attention for your products.

With Google renewing its emphasis on monetizing search, it should come as no surprise that PLAs now appear right at the top of the Search Engine Results Page- above paid ads and organic results.

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Social Signals: Capitalizing on Google’s Features

Category: SEO

social-graphWhen it comes to Internet marketing, Social Media marketing is all the buzz. While having a strong social media presence is important for any digital marketing campaign, there are also technical benefits that exist to help Google put together a full picture of your website. This blog post is not about how to time your social media for maximum exposure, but rather, why you need the signals in place for Google to find you.

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Semantic Search Webinar Q&A: Find Out the Answers

Category: SEO

questionmarkFirst off, we just want to thank everyone for attending the webinar last week. Even though the webinar started at 2pm ET on the dot, we still only had enough time left for a few questions.

NetElixir University is all about sharing knowledge and with that in mind, here is the Q&A segment of the webinar designed to answer all the questions you need to know on semantic search.

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Google Authorship: Take Credit for Your Digital Success

Category: SEO

shakespeare-writing

Let’s play out the following scenario shall we.

You took the time out of your hectic schedule to create a website full of unique content well-received by your readers. You go to check Google Analytics and see your bounce rate is way down and your average pages per visit has almost doubled. All signs point to success and you’re well on your way to becoming THE digital voice for your industry.

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