Life if you Hate Spam

Everyone knows Facebook has been under fire for allegedly sharing their user’s private data with companies that use it to clog personal feeds with targeted ads and spam.

However, in an effort to quell some of the rumors circling the web they’ve taken steps to clean up the ne feed for all their users. This way, when they logon, all they see are stories and posts that are pertinent to their interests.

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GOOGLE ANALYTICS EVENT TRACKING: GO BEYOND BASIC REPORTING

Category: Analytics

Google Analytics Event Tracking

Over the past few blogposts, we’ve talked about the power of Google Analytics and how it can be used to turn your data into real results.

But what if you want to measure results that go beyond basic analytics reporting?

Well, Event Tracking is a feature of Google Analytics designed for that very purpose. You can use Event Tracking to measure any clickable action on your site, providing even more data to uncover consumer insights.

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MORE THAN JUST DATA: ANALYTICS ANSWERS FROM TWO EXPERTS

Category: Analytics

GA Custom Reports QA

Google Analytics can be an extremely powerful tool to convert your raw data into valuable insights to build effective online customer acquisition campaigns. During our most recent webinar, our CEO Udayan Bose and Analytics Manager Don Rodriguez spoke about this very topic. Here are some must-read answers to questions asked by our attendees that will help you better understand how to get the most out of your Google Analytics data.

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BREAKING NEW: GOOGLE RELEASES PANDA 4.0

Category: SEO

google panda 4.0

Noticed a shift in your rankings over the past month? It’s very likely your website’s organic rankings have been less-than-stable over the past month or two. Well, there is a reason for this, and it’s called Google Panda 4.0.

There has been speculation for some time that Google had a major algorithm update in the works, but they categorically denied anything was going on. However, late last evening news broke that Google has released the newest version of Panda.

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A CUSTOM WAY TO COPY CUSTOM REPORT IN GOOGLE ANALYTICS

Category: Analytics

Google Analytics Custom Reports

Imagine the following scenario.

You’re in Google Analytics and you go to transfer a custom report from one view to another. Suddenly, you find yourself asking “what’s the next step?”

It would be great if there was a way you could easily get all the data you need while saving time in the process. However, if you have multiple accounts or domains, pulling all the necessary data to uncover consumer insights can be a real hassle.

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Ad Copy Q&A From the Minds Behind the Math

Category: Paid Search

ad-copy-blog

First off, we just want to thank everyone for attending the Ad Copy webinar on April 24th. Even though the webinar started at 2pm ET, we still only had enough time left for a few questions.

NetElixir University is all about sharing knowledge and with that in mind, here is the Q&A segment of the webinar designed to answer all the questions you have about how to find the math behind the message for your paid ads.

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Crafting Ad Creatives based on Customer Journey

Category: Paid Search

Paid Search is mostly valued as a new customer acquisition channel. However, its value as a channel that influences existing customer behavior and long term loyalty is often ignored.

We have been able to extract incremental value from paid search campaigns – both revenues as well as consumer insights – by building campaigns around customer journeys.

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Crafting Ad Copy With a Mathematical Approach

Category: Paid Search

When you think of writing successful ads for Google Adwords, the first, customary notion is to craft creative copy.
copy-cropped
But how is creative truly defined? Writing can be very subjective and complex and understanding what will yield more clicks is not an exact science. Or, so goes the common thought.

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SEO Webinar: Is Your SEO Stuck in the Past Q&A

Category: SEO

questionmark

First off, we just want to thank everyone for attending the SEO webinar on Mar. 20. Even though the webinar started at 2pm ET, we still only had enough time left for a few questions.

NetElixir University is all about sharing knowledge and with that in mind, here is the Q&A segment of the webinar designed to answer all the questions you have about whether your website’s SEO is stuck in the past.

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The Anatomy of a Successful Email

Category: Marketing Dilemmas

success-kid

25% Open Rate
35% Click-Through-Rate

As you know, writing successful emails can be tricky.

How pushy should you be? What is the right message you should use to reach your audience? How long should it be?

These are all legitimate questions that can drive the average marketer up the wall. Recently, we wrote an email to our users that evoked a massive response. To help you market your services more effectively, we want to share some of the successful content insights and tactics we found using our fanatically analytical approach.

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