Back in 2012 when Google unveiled Product Listing Ads, there was apprehension in the online community around whether they were ever going to be as lucrative as regular text ads or even organic listings.However, this hesitation quickly fell by the wayside. According to new research, digital advertisers have doubled their PLA spend and the number of PLA ads on Google is up 99%! In addition, PLAs now appear above both paid ads and organic results on Google’s SERP.
Why has Bing started offering Product Ads?
As we have discussed throughout the month of February, Product Listing Ads(PLAs) are search ads that include richer product information such as image, price and description. They deliver key information about a product to help users make a decision right at the moment they are getting ready to buy.
Well, we knew the day would come eventually. Google has just announced the first noticeable algorithm update of 2014.
If it seems like the SEO community is not throwing confetti to celebrate, here’s why:
This particular update is targeted towards websites that over-capitalize on advertising areas above the fold. This version of the update is not projected to have a major impact on search results. However, the repercussions of this update will still be felt by certain websites who place too many banners ads on their sites.
With Google renewing its emphasis on monetizing search, it should come as no surprise that PLAs now appear right at the top of the Search Engine Results Page- above paid ads and organic results.
When it comes to Internet marketing, Social Media marketing is all the buzz. While having a strong social media presence is important for any digital marketing campaign, there are also technical benefits that exist to help Google put together a full picture of your website. This blog post is not about how to time your social media for maximum exposure, but rather, why you need the signals in place for Google to find you.
NetElixir University is all about sharing knowledge and with that in mind, here is the Q&A segment of the webinar designed to answer all the questions you need to know on semantic search.
Let’s play out the following scenario shall we.
You took the time out of your hectic schedule to create a website full of unique content well-received by your readers. You go to check Google Analytics and see your bounce rate is way down and your average pages per visit has almost doubled. All signs point to success and you’re well on your way to becoming THE digital voice for your industry.
In our first post on semantic search, we spoke about Google making the shift from “keyword driven search” to a more intuitive “intent driven search” based around content and what users are looking for.
Today, we’d like to take a look at Structured Data and how it can make your website more attractive to Google.
Last Year, Google Analytics shocked the digital marketing world by removing keyword information for organic traffic from their reporting. To understand the magnitude of this change, plug in a search for “Google Analytics Not Provided” and you’ll find thousands of bloggers trying to navigate this drastic change with little to no success.
In the old days, being successful at SEO was based around writing relevant content and then “building links” to that content. The path to success was pretty straightforward, but it was geared mostly towards “keyword” based searches.
Well it’s no secret Google keeps getting smarter, and in doing so, changing the way the semantic search game is played.