A CUSTOM WAY TO COPY CUSTOM REPORT IN GOOGLE ANALYTICS

Category: Analytics

Google Analytics Custom Reports

Imagine the following scenario.

You’re in Google Analytics and you go to transfer a custom report from one view to another. Suddenly, you find yourself asking “what’s the next step?”

It would be great if there was a way you could easily get all the data you need while saving time in the process. However, if you have multiple accounts or domains, pulling all the necessary data to uncover consumer insights can be a real hassle.

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Ad Copy Q&A From the Minds Behind the Math

Category: Paid Search

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First off, we just want to thank everyone for attending the Ad Copy webinar on April 24th. Even though the webinar started at 2pm ET, we still only had enough time left for a few questions.

NetElixir University is all about sharing knowledge and with that in mind, here is the Q&A segment of the webinar designed to answer all the questions you have about how to find the math behind the message for your paid ads.

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Crafting Ad Creatives based on Customer Journey

Category: Paid Search

Paid Search is mostly valued as a new customer acquisition channel. However, its value as a channel that influences existing customer behavior and long term loyalty is often ignored.

We have been able to extract incremental value from paid search campaigns – both revenues as well as consumer insights – by building campaigns around customer journeys.

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Crafting Ad Copy With a Mathematical Approach

Category: Paid Search

When you think of writing successful ads for Google Adwords, the first, customary notion is to craft creative copy.
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But how is creative truly defined? Writing can be very subjective and complex and understanding what will yield more clicks is not an exact science. Or, so goes the common thought.

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SEO Webinar: Is Your SEO Stuck in the Past Q&A

Category: SEO

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First off, we just want to thank everyone for attending the SEO webinar on Mar. 20. Even though the webinar started at 2pm ET, we still only had enough time left for a few questions.

NetElixir University is all about sharing knowledge and with that in mind, here is the Q&A segment of the webinar designed to answer all the questions you have about whether your website’s SEO is stuck in the past.

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The Anatomy of a Successful Email

Category: Marketing Dilemmas

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25% Open Rate
35% Click-Through-Rate

As you know, writing successful emails can be tricky.

How pushy should you be? What is the right message you should use to reach your audience? How long should it be?

These are all legitimate questions that can drive the average marketer up the wall. Recently, we wrote an email to our users that evoked a massive response. To help you market your services more effectively, we want to share some of the successful content insights and tactics we found using our fanatically analytical approach.

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How Link Building Became Relationship Building

Category: SEO

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Anyone involved in SEO over the last few years knows link building has been a semi-controversial and heavily debated topic. The question is why is link-building such a hotbed issue?

Why the Controversy?

Back in the good ol’ days, SEO was easy. Links on other websites that lead users back to your site were considered a major ranking factor in Google’s algorithm, as Google took this as a signal of the relevance and reliability of your site.

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The Evolution of the Page Title

Category: SEO

Page Title Graphic

One of the great things about SEO is that it’s always changing. However, there are a handful of SEO elements that remain constant, albeit with a few minor changes in how that particular element is used.

One example of this is the Page Title. This particular web element has been around since way before digital marketers were modifying their websites to rank higher on Google, but it has undergone a slight evolution that digital marketers everywhere need to be aware of.

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Product Listing Ads Webinar Q&A: Find Out the Answers

Category: Paid Search

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First off, we just want to thank everyone for attending the Product Listing Ads webinar last week. Even though the webinar started at 2pm ET on the dot, we still only had enough time left for a few questions.

NetElixir University is all about sharing knowledge and with that in mind, here is the Q&A segment of the webinar designed to answer all the questions you need to know about how to successfully run your PLA campaigns.

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The Success of PLAs Confirms The “Verticalization” of Search

Category: Paid Search

img_1Back in 2012 when Google unveiled Product Listing Ads, there was apprehension in the online community around whether they were ever going to be as lucrative as regular text ads or even organic listings.However, this hesitation quickly fell by the wayside. According to new research, digital advertisers have doubled their PLA spend and the number of PLA ads on Google is up 99%! In addition, PLAs now appear above both paid ads and organic results on Google’s SERP.

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