You don’t have to look around very long to see that the Internet has evolved in the past few years – so much in fact that as it has shaped the way we think and act. Wherever you are right now, stop and take a moment to look around. What do you see? Chances are you will see the people by your side, with their heads looking down at their phone, buying something, or performing another related action. They could be messaging their friend, researching something on Google, or simply checking their Facebook news feed. As the internet has shaped the actions of humans, it has also shaped the way businesses reach consumers. If humans are using their mobile devices for an extended part of the day, wouldn’t it make sense for businesses to showcase their products or services via mobile devices as well?
Last Friday night, the SEO Community was rocked once again by the newest update by Google – dubbed “Penguin 3.0.”
Typically, the Penguin updates are met with much confusion as it takes a bit of data sifting to identify what the actual target was. This is no exception. Google does not disclose any information about what physical actions they are taking in their algorithm updates, so it is up to the SEO community to identify what to do and what not to do.
With the Christmas holiday selling season quickly approaching, and with last year’s tremendous growth in mobile sales & traffic as indications of what is to come this year, there is no time like the present to re-think your paid search efforts on mobile devices, especially if you are not doing so today.
Millennial Statistics to Remember: Reinforcing Mobile UX Importance
Everywhere you turn, you see young people staring down at their smartphones or tablets, tapping away as they shop online, answer a text message, respond to an email, or play their favorite app. Over the past few years, the love that young people have for their mobile devices has turned into an obsession, and companies are beginning to take advantage of it.
As the second-largest digital advertising platform in the world, Facebook is able to track its 1.3 billion users on desktop platforms and mobile devices like smartphones, tablets and more. By using Facebook’s user data, advertisers will be able to do the same. This week, Facebook rolled-out Atlas, a revamped ad platform that gives user data to online marketing advertisers so they can direct targeted ads to each person via thousands of other websites and mobile ads across the internet.
When Ideas meet Imagination.. Magic happens.
The 2014 X=Experience concluded on 9/23. It was indeed a magical experience. But, before I dive into some of the highlights of this year’s event let me share with you the purpose that drives this amazing event.
We created X= Experience in 2013 with an ambitious goal of bringing together best minds from retail and academia. The idea was to build a forum where fresh ideas could be discussed freely and openly… in a “classroom environment”. We wanted to create a truly collaborative learning experience.
The usage of mobile devices has grown by huge amounts over the past few years. Yet there is still some speculation as to the actual performance figures launching a mobile-friendly website can provide.
Our latest infographic cuts through the speculation to present a clear, before & after look that shows the revenue-generating power a mobile experience can have for all digital retailers.
Are you looking for a superior way to promote your products and acquire more conversions online?
As part of NetElixir’s Google Shopping Countdown Series, we created a four-part video to highlight the value this AdWords upgrade can provide for your campaign performance. See how to maximize your product returns, reduce your spend, and increase your market share before the automatic switch takes place.
Ever heard the saying, “behind every successful paid ad, there’s a sitelink?”
Probably not, but sitelinks allow advertisers to connect users with the exact content they are searching for. In fact, incorporating sitelinks can increase click-through-rates by up to 23%.
To help paid search advertisers generate more clicks, Google is releasing a new, free AdWords feature called Dynamic Sitelinks.