4 Strategies You Need to Know to Transition to Google Shopping [Free Checklist]

Category: Paid Search

blog Google Shopping Checklist

The move from Product Listing Ads towards Google Shopping Campaigns is less than 28 days away. That means it’s time for online retailers to really dig in and start learning the best tactics to successfully utilize this new AdWords campaign to promote their products online.

Unfortunately this process is anything but easy, and we felt it would be valuable to come up with a checklist for Google Shopping that clearly lays out all the strategies you need to know to make your migration process as quick and seamless as possible.

read more

THE 4 ESSENTIAL Ms OF GOOGLE SHOPPING CAMPAIGNS (INFOGRAPHIC)

Category: Paid Search

google shopping

With the transition to Google Shopping Campaigns less than 2 months away, online retailers everywhere need to prepare themselves for this substantial alteration to their AdWords account.

To help familiarize you with the inner workings of what’s to come, we’ve prepared an infographic highlighting the 4 essential M’s of Google Shopping campaigns- Manage, Measure, Monitor, Maximize. 

read more

Google Shopping Campaigns: 4 Key Benefits You Need to Know

Category: Paid Search

google-shopping-products-featured

Did you know Product Listing Ads attract 34% more clicks than regular ads?

It’s no secret PLAs have become a huge revenue source for digital retailers around the world.

To help you generate even more traffic from your products, Google is transitioning all PLA Campaigns to a new campaign type called Shopping Campaigns.

read more

THE FUTURE OF GOOGLE: 5 POWERFUL TIPS TO OPTIMIZE YOUR SEO

Category: SEO

blog image conversational SEO
Hummingbird happened, but is your site compatible with the move towards conversational search?

I recently had the privilege of attending SMX Advanced in Seattle last week. For two days, it was nonstop discussion about what the future of Google will look like and where search marketing is headed.

read more

Life if you Hate Spam

Everyone knows Facebook has been under fire for allegedly sharing their user’s private data with companies that use it to clog personal feeds with targeted ads and spam.

However, in an effort to quell some of the rumors circling the web they’ve taken steps to clean up the ne feed for all their users. This way, when they logon, all they see are stories and posts that are pertinent to their interests.

read more

GOOGLE ANALYTICS EVENT TRACKING: GO BEYOND BASIC REPORTING

Category: Analytics

Google Analytics Event Tracking

Over the past few blogposts, we’ve talked about the power of Google Analytics and how it can be used to turn your data into real results.

But what if you want to measure results that go beyond basic analytics reporting?

Well, Event Tracking is a feature of Google Analytics designed for that very purpose. You can use Event Tracking to measure any clickable action on your site, providing even more data to uncover consumer insights.

read more

MORE THAN JUST DATA: ANALYTICS ANSWERS FROM TWO EXPERTS

Category: Analytics

GA Custom Reports QA

Google Analytics can be an extremely powerful tool to convert your raw data into valuable insights to build effective online customer acquisition campaigns. During our most recent webinar, our CEO Udayan Bose and Analytics Manager Don Rodriguez spoke about this very topic. Here are some must-read answers to questions asked by our attendees that will help you better understand how to get the most out of your Google Analytics data.

read more

BREAKING NEW: GOOGLE RELEASES PANDA 4.0

Category: SEO

google panda 4.0

Noticed a shift in your rankings over the past month? It’s very likely your website’s organic rankings have been less-than-stable over the past month or two. Well, there is a reason for this, and it’s called Google Panda 4.0.

There has been speculation for some time that Google had a major algorithm update in the works, but they categorically denied anything was going on. However, late last evening news broke that Google has released the newest version of Panda.

read more

A CUSTOM WAY TO COPY CUSTOM REPORT IN GOOGLE ANALYTICS

Category: Analytics

Google Analytics Custom Reports

Imagine the following scenario.

You’re in Google Analytics and you go to transfer a custom report from one view to another. Suddenly, you find yourself asking “what’s the next step?”

It would be great if there was a way you could easily get all the data you need while saving time in the process. However, if you have multiple accounts or domains, pulling all the necessary data to uncover consumer insights can be a real hassle.

read more

1 15 16 17 18 19 20 21 34