mobile paid search

It’s easy to see that screen sizes on mobile devices have gotten bigger, making phones easier to use than ever before. Let’s take a closer look at the growth in both the use of mobile devices and screen size on those devices, and how these changes are impacting consumer behavior.

What was once considered a giant screen just several years ago now seems tiny in comparison to our modern smartphones. The average screen size before the iPhone was introduced in 2007 was less than 3”, and it wasn’t for another 4 years that the average size finally reached 4”.

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6 Predictions for SEO in 2015

Category: SEO

SEO Predictions for 2015

As 2014 draws to a close, it’s important to reflect back on the past year, and it’s also essential to look forward to the year ahead. However, looking into the SEO crystal ball is often clouded by all sorts of unknowns. Between the unpredictability of the moves that Google is making, to the volatility that exists in the growing competition, the challenges of Search Engine Optimization are continuously building as time moves on.

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NetElixir Search Engine Marketing Highlights 2014

Category: Netelixir Updates

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Looking back at 2014, NetElixir has had quite an eventful year! It was full of taking on exciting projects, meeting all kinds of new people and developing several proprietary algorithms and tools to make search marketing easier. At the same time, NetElixir University worked to stay up to date with the latest SEM and PPC trends and shared them with all of our followers.

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New Benchmarking Available Through Google Analytics: What To Know

Category: Analytics

Google Analytics Benchmarking

 

I love online gaming.

I especially love participating in online games where you compete with complete strangers who have the same goal as you – beat the highest scorer and become a champion. What’s awesome about online gaming is that at the end of each level, you can track how well the other players in the game are playing.

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Analyzing How Millennials Are Revolutionizing the Travel Industry

Category: Marketing Dilemmas

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You don’t have to look around very long to see that the Internet has evolved in the past few years – so much in fact that as it has shaped the way we think and act. Wherever you are right now, stop and take a moment to look around. What do you see? Chances are you will see the people by your side, with their heads looking down at their phone, buying something, or performing another related action. They could be messaging their friend, researching something on Google, or simply checking their Facebook news feed. As the internet has shaped the actions of humans, it has also shaped the way businesses reach consumers. If humans are using their mobile devices for an extended part of the day, wouldn’t it make sense for businesses to showcase their products or services via mobile devices as well?

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Google Releases Penguin 3.0

Category: SEO

Google Penguin 3.0

Last Friday night, the SEO Community was rocked once again by the newest update by Google – dubbed “Penguin 3.0.”

Typically, the Penguin updates are met with much confusion as it takes a bit of data sifting to identify what the actual target was. This is no exception. Google does not disclose any information about what physical actions they are taking in their algorithm updates, so it is up to the SEO community to identify what to do and what not to do.

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Capture

With the Christmas holiday selling season quickly approaching, and with last year’s tremendous growth in mobile sales & traffic as indications of what is to come this year, there is no time like the present to re-think your paid search efforts on mobile devices, especially if you are not doing so today.

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Improving Mobile User Experience for the Millennial Generation

Category: Marketing Dilemmas, Mobile

Millennial Statistics to Remember: Reinforcing Mobile UX Importance

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Everywhere you turn, you see young people staring down at their smartphones or tablets, tapping away as they shop online, answer a text message, respond to an email, or play their favorite app. Over the past few years, the love that young people have for their mobile devices has turned into an obsession, and companies are beginning to take advantage of it.

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Facebook Announces Revamped Atlas Ad Server

Category: Paid Search

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As the second-largest digital advertising platform in the world, Facebook is able to track its 1.3 billion users on desktop platforms and mobile devices like smartphones, tablets and more. By using Facebook’s user data, advertisers will be able to do the same. This week, Facebook rolled-out Atlas, a revamped ad platform that gives user data to online marketing advertisers so they can direct targeted ads to each person via thousands of other websites and mobile ads across the internet.

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