Google Shopping is a great way to get your products in front of more customers who are actively looking for items like yours. However, it’s important to target the right kind of customers, and to optimize your campaigns to make sure you’re maximizing the benefit you can see from using Google Shopping.
Google’s goal has always been to make search results as useful as possible for the search engine users. To help with this, in September of last year Google introduced ‘structured snippets’, which pulled in their highly specialized Knowledge Graph results into the organic search results. Then, Google extended these structured snippets into paid search results as well.
Long gone are the days when websites could manage with a desktop presence alone. Today, having a great mobile presence is just as important as having one on desktop. To show the importance of this, Google has recently announced a new mobile-friendliness requirement, as well as an updated mobile search algorithm. In a unique move, Google has even announced the exact date that this change in the mobile organic SERP is going to take effect. In case you’ve missed the announcement, “mobile-friendliness” will begin to be considered as a ranking factor on April 21st, 2015.
You may have heard in the past few months about the “Firefox and Yahoo deal”, and for a good reason: it’s been shaking up the search world since it was announced in November. However, from my desk in the physical world, things seem pretty normal—the world is still turning, I still feel my daily pang of needing my 3 o clock cup of coffee. So, what exactly is this deal, and what’s been happening?
We had a blast sharing our first social media webinar with you on how we figured out the emotions and feelings of consumers by analyzing their tweets! In case you missed our presentation or want to learn more, check out our infographic on how you can conduct your own Social Sentiment Analysis to figure out what your consumers are saying about your business! This infographic explains step-by-step how to collect your data through Twitter, process that data so it’s easy to understand, and then analyze it to get actionable insights into what your consumers are saying.
Bing Ads Editor is an easy-to-use desktop tool for managing and optimizing Bing Ads campaigns offline, and is available for free download here. With Bing Ads Editor, it’s easy to optimize your Bing Ads campaigns anytime and anywhere with the offline flexibility it gives you. The latest version of Bing Ads Editor was released recently on Feb 18, 2015, and has already become a much talked about tool among search marketers for it’s new valuable features that will help boost campaign performances.
Yesterday, February 26th, was a day of firsts for us at NetElixir University! Our CEO, Udayan Bose, delivered his first webinar focused on social media, when he presented an original NetElixir study analyzing the feelings and emotions of consumers by looking at their tweets. In this webinar, he demonstrated how we performed our Social Sentiment Analysis, and how businesses can do the same to figure out the sentiments behind their own consumer’s tweets about their business.
Social media is an integral part of any business’ marketing, outreach, and customer support strategies. Brands are now promoting their activity around-the-clock through social status updates, tweets, and blog posts. However, social media promotions don’t just happen in isolation. Customers, audiences, and social influencers also discuss brands, and in doing so, they co-create content. While brands often measure their social media mentions, unless they’re measuring the sentiment behind those mentions, their measurements could be misleading! Lots of mentions are great, but are people talking about your brand in a positive way, or are they upset with your service?
The Internet of Things (IoT) is the new buzzword that’s been attracting the attention of savvy marketers everywhere. The IoT is a computing concept where everyday physical objects can connect to the internet and identify themselves to other devices.This means that when an object is connected to the internet, it is no longer just connected in relation to you, but also to surrounding objects. Databases are then able to communicate this information in an intelligent fashion, turning the physical world into one big information system.
For retailers, Valentine’s Day brings more than just candy and cards: They can look forward to getting the gift of their incremental sales growth on February 14th as well!
According to the National Retail Federation’s Valentine’s Day Consumer Spending Survey, conducted by Prosper Insights and Analytics, the average person celebrating Valentine’s Day will spend $142.31 on their V-Day gifts, up from $133.91 last year.