[Infographic] Mobilegeddon

Category: SEO

mobilegeddon

It’s been hard to avoid at least hearing about the arrival of “Mobilegeddon” in the search world, but do you know how it really works, or why it’s so important? Check out our latest infographic for our breakdown on how Google’s latest mobile algorithm update works, how you can make sure you’re benefiting from it, and why it’s so crucial to have a mobile-friendly site today!

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mobile-friendly-mobilegeddon

As most us of have heard, (or perhaps been put into a panic by the trending hashtag #Mobilegeddon), this week Google rolled out its latest algorithm update for mobile. While this update is merely meant to help mobile searchers access mobile-friendly sites easier, the reaction online has been slightly more dramatic,  featuring photoshopped images of bomb explosions, raining fire, and warnings of caution to “survive” this update.

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Encrypting the Web took a leap forward with HTTPS-encrypted Google ads

Category: Paid Search

HTTPS-encrypted Google ads

HTTPS (Hypertext Transfer Protocol Secure) works by transmitting normal http interactions through an encrypted system so that the information cannot be accessed by any party other than the intended users. This technology is nothing new, as HTTPS has been around for over 20 years. However, in days past, web-server capacity and network performance were limiting factors for websites trying to adopt HTTPS protocol. Now, with the latest advancements in technology, the cost of adopting HTTPs is significantly lower, making more webmasters able to implement using it than ever before.

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myntra-app-only-retail

With Google’s mobile algorithm  right around the corner, online advertisers have been rushing to make sure their sites are mobile-friendly and ready for the switch. However, one online retailer is taking it a step further and will be completely doing away with their desktop and mobile site presence and instead opting to rely on a mobile app alone for their business in only a few short days.

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Google VS Yahoo

Last month, we posted our first blog covering the Firefox and Yahoo partnership, with an overview of the deal and the effect it has had on the search share since its inception. While in the first few months we saw Yahoo steadily gaining its percentage of the search share at Google’s expense, we’re now starting to see Yahoo lose some, as Firefox users are switching back to Google as their default search engine. In response, Yahoo started to ask Firefox users to switch back to YahooSearch as their default search engine.

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The Future of First and Third Party Cookies

Category: Marketing Dilemmas

first-and-third-party-cookie

 

I don’t know about you, but after how much I ate this Sunday for Easter, I don’t want to hear the word ‘cookies’ for a long time. Imagine my dismay when I found out what our latest blog topic is?

Alright, who am I kidding– I love cookies. First party, third party, I’ll take them all. What am I talking about? Internet cookies, of course! Internet cookies, when loaded onto our browsers, are how ad networks track online browsing behavior to show us advertisements relevant to the things we’re interested in. For me, it’s how ad networks know to show me ads that are probably related to makeup, casserole dishes, and Beyoncé.

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April Fool’s Day Prank Roundup

Category: Marketing Dilemmas

April foolAh, April Fool’s Day. The first day of April, which to me feels like the beginning of Spring, and the day I don’t trust anything on the internet for the next 24 hours. Everything I saw this morning at work while scrolling through my Twitter feed was met with speculation—c’mon, the Amazon dash button? No way is that real! (Spoiler alert: apparently, it actually is.)

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Blogging Best Practices for SEO

Category: SEO

 

Blogging Best Practices

Now-a-days, blogs have become an essential part of ecommerce sites. Customers interested in a brand look to a company’s blog site to get a better feel of what the company finds important and what useful content it has to offer. It’s been shown that quality blog posts attract genuine traffic and can greatly improve your site’s SEO. But you may be wondering what makes up a successful blog? Or what types of topics do my users want to see? First and foremost, the main guideline to keep in mind when writing blog posts is to write engaging content your users will find helpful. Continue on for more tips on blogging best practices:

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Bing Ads Matches AdWords with New Unified Device Targeting

Category: Paid Search

Unified-Device-Targeting Bing-AdsBing Ads has always been right behind Google in terms of bundling their platform with more useful utilities. Now, with Bing Ads’ newly added UDT (Unified Device Targeting), they once again have showed that they’re keeping up in the race of paid search platforms!

 

As of March 23, Bing Ads has consolidated their device targeting options, likely inspired by Google’s Enhanced Campaigns. Bing Ads no longer allows users to separately target smartphones at the campaign level. Campaigns now automatically target all devices, and based on the device performance, bid adjustments can then be applied for tablets or smartphones.

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5 PLA Hacks You Should Start Using Right Now

Category: Paid Search

5-pla-hacks
Google Shopping is a great way to get your products in front of more customers who are actively looking for items like yours. However, it’s important to target the right kind of customers, and to optimize your campaigns to make sure you’re maximizing the benefit you can see from using Google Shopping.

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