Day 1 #AnalyticsWeek Presentation – Web Analytics Basics

Category: Analytics

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Thank you for attending our first presentation to kick off #AnalyticsWeek! In this presentation, Don Rodriguez, Director of Analytics at NetElixir, broke down the basics of using Google Analytics as your web analytics platform to get insightful data about your business online. You can check out the slides from this presentation now to understand the basics of tracking your traffic and troubleshooting some common tracking issues, as well as learn how to customize your Google Analytics to report on PayPal referrals and how to set up PayPal referral exclusions to get accurate revenue data.

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[Infographic] Universal Analytics

Category: Analytics

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Do you understand your customers, or just their web-cookies? With Universal Analytics, now you can go beyond just cookies to track and analyze your users like never before.

Check out our latest infographic on how you can use Universal Analytics to track your customers online and offline to uncover shopping behavior information that is easy to understand and crucial to your advertising setup!

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Attribution Models: Going Beyond the Last click

Category: Analytics

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Online advertising has introduced both new opportunities and new challenges to marketers. While every touchpoint along the conversion path is highly measurable, marketers have still faced the challenge of allocating their budgets between all of their different channels to find the perfect marketing mix to increase their revenues. This problem can be solved by using an attribution model that helps advertisers to decide how, when, and where to spend their money across the customer journey for maximum results.

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[Infographic] Programmatic Marketing

Category: Marketing Dilemmas

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Programmatic marketing—the use of technology and algorithms to automate the buying and optimization of digital media inventory— is one of the fastest growing strategies in digital advertising, and has been gaining increased traction with online retailers worldwide. Programmatic marketing helps retailers target their right audience, at the right time, with the right content—all at lightning speeds. Programmatic marketing has also been shown to deliver high returns to retailers throughout multiple touch points in the purchase funnel.

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Google Upgrades AdWords Editor to Support Labels

Category: Paid Search

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For Pay-Per-Click advertising management, the best strategy to ensure your accounts are running optimally is to be constantly testing elements. Luckily for PPC advertisers, managing all those tests at once just got a little easier with the addition of Labels in AdWords Editor.

Until last week, Labels in Adwords were only available through the Adwords web-interface. The moment we heard about an Adwords Editor update with support for Labels, we couldn’t believe the news!

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structured data

In the world of search engine optimization, structured data is a crucial element for success. Webmasters use structured data, also known as ‘microdata’, to add additional information or markup tags to a website. Search engines then read these markup tags and display them as rich snippets on the search engine results page, or SERP.

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LSI-Friendly Content

While many may consider writing keyword-fueled content an SEO practice of the past, keywords do still play an important role, just not in the way you previously thought.

Before, your ranking for a specific keyword phrase depended upon how many times you mentioned that keyword in your content…even if you literally said chicken chicken chicken…chicken-chicken, chick-chicken to rank for the keyword “chicken.”

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Yahoo and Bing Amend Their Search Partnership: What You Need to Know

Category: Paid Search

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While we’ve survived the arrival of Mobilegeddon, there’s a new big change happening that will affect online advertisers: Yahoo and Microsoft are altering their strategic search alliance. While according to the Yahoo press release, this change is being made to “improve the search experience, create value for advertisers, and establish ongoing stability for partners”, it is also sure to cause a major upset in the online advertising world.

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