Tweets In SERP, Google Indexing – #ThisWeekInSEO

Category: #ThisWeekInSEO

Tweets In SERP

This week, August 23 – 29, 2015, came with the arrival of some familiar blue birds in the Google SERP. Find out what happened with Twitter and Google and everything else you need to know that happened #ThisWeekInSEO in our weekly video, led by our Global SEO Head, Shawn Swaim!

Watch this week’s video and find out:

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PLA Update: Winning Shopping Micro Moments

Category: Paid Search

Shopping Micro Momentspla-micro
Did you know that last year 28% of in-store sales were influenced by mobile devices, used either before or during shopping trips? In an effort to help retailers reach their customers at their most crucial mobile shopping moments, Google has come up with a few new ways to help retailers win those I-want-to-know, I-want-to-go, and I-want-to-buy micro moments.

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This week, August 3 – 8 2015, was an exciting week in SEO, particularly for SEOs who have been dying to better understand the link between their organic rankings and their site traffic.

When Google announced the rebranding of Google Webmaster Tools to Google Search Console back in May, webmasters all over the world rejoiced with the arrival of the long-awaited “Search Analytics” tool.

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What to others might have seemed like an average Tuesday afternoon, to the NetElixir US office it was a day unlike any other. Bland sandwiches and lackluster salads were left elsewhere, as instead the aromas of seasoned beef, creamy cheese, and freshly-cut tomatoes wafted their way through the office hallways. After what seemed like centuries, the cheery voice of our Special Projects Coordinator, Kelly Rafalski, broke the silence as she announced to the masses that at long last, “Lunch is ready!”

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Last Friday, July 10th, the NetElixir US crew closed up our office doors, slathered on some sunscreen, and headed outside for our annual company picnic. We all met up at the beautiful Mercer County Park and Marina with our families and furry friends for a gorgeous day of relaxation, amazing food, and team-bonding out in the sun!

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Brace for Search Impact: The Holidays are Coming

Category: SEO


It’s not news that historically, major algorithm changes have happened shortly before the holidays. Whether intentionally done to impact retailers or not, Google has historically released strong updates to the Penguin update in October, right as most companies are gearing up their efforts for a strong Q4.

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5 FAQs about Bing Ads’ UET (Universal Event Tracking)

Category: Paid Search


It seems Bing Ads is always trying to catch up to Google AdWords, and their addition of UET (Universal Event Tracking) is latest step in that direction. So, what is Universal Event Tracking? Simply put, UET is a tag that enables performance tracking along with the opportunity to derive analytical insights.

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