Bing Ads Announces Shopping Campaigns Beta

Category: Paid Search

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When Google launched their Shopping Campaigns for PLAs, many of us could predict the next step that Bing would probably take next to catch up, in order to enhance the online purchase experience of their users while also helping advertisers to bring their buyers closer to make transaction.

For those who thought that Bing Product Ads would be the closest Microsoft could get to emulating Google’s Shopping Campaigns, you’ll be pleased to know that Bing has now announced their new Beta for Bing Shopping Campaigns!

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Thank you for attending the final presentation of this year’s #AnalyticsWeek! In this presentation, Don Rodriguez, Director of Analytics at NetElixir, presented the first ever look into his original research on mastering attribution models in Google Analytics. You can check out this presentation now to learn how attribution works, the impact that 20 different marketing channels can have on your revenue, and how the lengths of conversion paths should inform your attribution strategies.

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Day 3 #AnalyticsWeek Presentation – Retail Analytics Hacks

Category: Analytics

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Thank you for attending Day 3 of #AnalyticsWeek covering Retail Analytics Hacks! In the first Day 3 presentation, Jordan Levy, Director of Digital Communications at glo Professional, presented how glo Professional, a mineral makeup and clinical skincare company, used custom dimensions in Google Analytics to sort their customers into consumer and wholesaler groups for their reporting. You can check out this presentation now to learn how glo assigns customer types using GA, and how you can then easily view information based on these consumer types to better understand who your customers are and how they spend. At the end of Jordan’s presentation, Don Rodriguez, Director of Analytics at NetElixir, gives a step-by-step walkthrough of how to set up custom dimensions in Universal Analytics.

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Day 2 #AnalyticsWeek Presentation – Google Universal Analytics

Category: Analytics

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Thank you for attending Day 2 of our #AnalyticsWeek webinar series! In today’s presentation, Marlena Laszkowska, Product Specialist at Google, presented a comprehensive overview of the Universal Analytics platform, as well as some of the key benefits of implementing it for your website. This presentation covers some of the unique features that Universal Analytics offers that the standard Google Analytics does not, with a focus on the benefits of usings unique user ids to track and analyze your customers better than ever before.

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Day 1 #AnalyticsWeek Presentation – Web Analytics Basics

Category: Analytics

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Thank you for attending our first presentation to kick off #AnalyticsWeek! In this presentation, Don Rodriguez, Director of Analytics at NetElixir, broke down the basics of using Google Analytics as your web analytics platform to get insightful data about your business online. You can check out the slides from this presentation now to understand the basics of tracking your traffic and troubleshooting some common tracking issues, as well as learn how to customize your Google Analytics to report on PayPal referrals and how to set up PayPal referral exclusions to get accurate revenue data.

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[Infographic] Universal Analytics

Category: Analytics

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Do you understand your customers, or just their web-cookies? With Universal Analytics, now you can go beyond just cookies to track and analyze your users like never before.

Check out our latest infographic on how you can use Universal Analytics to track your customers online and offline to uncover shopping behavior information that is easy to understand and crucial to your advertising setup!

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Attribution Models: Going Beyond the Last click

Category: Analytics

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Online advertising has introduced both new opportunities and new challenges to marketers. While every touchpoint along the conversion path is highly measurable, marketers have still faced the challenge of allocating their budgets between all of their different channels to find the perfect marketing mix to increase their revenues. This problem can be solved by using an attribution model that helps advertisers to decide how, when, and where to spend their money across the customer journey for maximum results.

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[Infographic] Programmatic Marketing

Category: Marketing Dilemmas

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Programmatic marketing—the use of technology and algorithms to automate the buying and optimization of digital media inventory— is one of the fastest growing strategies in digital advertising, and has been gaining increased traction with online retailers worldwide. Programmatic marketing helps retailers target their right audience, at the right time, with the right content—all at lightning speeds. Programmatic marketing has also been shown to deliver high returns to retailers throughout multiple touch points in the purchase funnel.

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Google Upgrades AdWords Editor to Support Labels

Category: Paid Search

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For Pay-Per-Click advertising management, the best strategy to ensure your accounts are running optimally is to be constantly testing elements. Luckily for PPC advertisers, managing all those tests at once just got a little easier with the addition of Labels in AdWords Editor.

Until last week, Labels in Adwords were only available through the Adwords web-interface. The moment we heard about an Adwords Editor update with support for Labels, we couldn’t believe the news!

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