It’s not news that historically, major algorithm changes have happened shortly before the holidays. Whether intentionally done to impact retailers or not, Google has historically released strong updates to the Penguin update in October, right as most companies are gearing up their efforts for a strong Q4.
It seems Bing Ads is always trying to catch up to Google AdWords, and their addition of UET (Universal Event Tracking) is latest step in that direction. So, what is Universal Event Tracking? Simply put, UET is a tag that enables performance tracking along with the opportunity to derive analytical insights.
What are the benefits of UET?
UET includes three key features that are similar to features offered in Google AdWords and
1. Site Analytics: UET provides customer engagement metrics, such as bounce rate, new users, etc.
2. Audience Remarketing: UET allows you to create remarketing lists and use remarketing in paid search.
3. Conversion Tracking: UET tracks all conversion actions, such as revenue and lead registration.
How do I implement UET?
Go to the UET interface within Bing Ads.
Click on “Create a Goal”.
Choose from a variety of conversion goals to monitor your customer activity (such as Destination, Duration by Visit, Pages per Visit, or a Custom Event).
Once your goal is created, click on “View Tag Details”.
Place your UET tag on all of your site’s pages.
Your tag will look like:
Stop What You’re Doing…
This blog post is going to identify 3 things you can do today to test your SEO, and what needs to be done to ensure you are ready for the holiday season.
Modern marketers know that one of the key elements to any successful search engine optimization program is time. Recently, it appears that if you implement a change to your SEO, the turnaround time will be about a month until you see the results from those changes. This is crucial to know so you can make sure you’re always prepared for the future by making SEO changes ahead of time. This blog post will cover three easy improvements to your SEO that you can make today so you’re prepared later on this year for the upcoming holiday season!
Pinterest first announced Promoted Pins back in September 2013. Then, in May 2014, Pinterest provided the use of Promoted Pins to a few advertisers located in the US. Now, in 2015, Pinterest has released a waitlist option for all companies to register to use this service.
What does a Promoted Pin look like?
Promoted Pins look similar to a normal Pin, but the key difference is that below the Pin you can find a snippet of text labeling it a “Promoted Pin”. Every single Promoted Pin is verified by the Pinterest team to ensure that the Pin meets their quality standards before it will be displayed.
When it comes to SEO, a strong foundation in positive SEO practices is a must for a successful online business. While there are many different tactics out there, the core concepts that make up a strong SEO foundation have endured the ever-changing online landscape over the years, and it is these tactics you’ll want to be sure you’re implementing to make sure your SEO stands the test of time.
Pinterest, the visual discovery and bookmarking tool, was showing a greater potential to drive revenue for brands for a long time in comparison to other social networks. The social media company took this potential to the next level on June 2, 2015 when they unveiled their new feature called “buyable pins” for users in the United States. Buyable Pins give an option for visitors to browse items by price and color and then finally purchase the product with a click without ever having to leave the social media platform. Users will be able to buy products directly through the company’s app using this new type of pin.
When Google launched their Shopping Campaigns for PLAs, many of us could predict the next step that Bing would probably take next to catch up, in order to enhance the online purchase experience of their users while also helping advertisers to bring their buyers closer to make transaction.
For those who thought that Bing Product Ads would be the closest Microsoft could get to emulating Google’s Shopping Campaigns, you’ll be pleased to know that Bing has now announced their new Beta for Bing Shopping Campaigns!
Thank you for attending the final presentation of this year’s #AnalyticsWeek! In this presentation, Don Rodriguez, Director of Analytics at NetElixir, presented the first ever look into his original research on mastering attribution models in Google Analytics. You can check out this presentation now to learn how attribution works, the impact that 20 different marketing channels can have on your revenue, and how the lengths of conversion paths should inform your attribution strategies.
Thank you for attending Day 3 of #AnalyticsWeek covering Retail Analytics Hacks! In the first Day 3 presentation, Jordan Levy, Director of Digital Communications at glo Professional, presented how glo Professional, a mineral makeup and clinical skincare company, used custom dimensions in Google Analytics to sort their customers into consumer and wholesaler groups for their reporting. You can check out this presentation now to learn how glo assigns customer types using GA, and how you can then easily view information based on these consumer types to better understand who your customers are and how they spend. At the end of Jordan’s presentation, Don Rodriguez, Director of Analytics at NetElixir, gives a step-by-step walkthrough of how to set up custom dimensions in Universal Analytics.
Thank you for attending Day 2 of our #AnalyticsWeek webinar series! In today’s presentation, Marlena Laszkowska, Product Specialist at Google, presented a comprehensive overview of the Universal Analytics platform, as well as some of the key benefits of implementing it for your website. This presentation covers some of the unique features that Universal Analytics offers that the standard Google Analytics does not, with a focus on the benefits of usings unique user ids to track and analyze your customers better than ever before.