This week, August 3 – 8 2015, was an exciting week in SEO, particularly for SEOs who have been dying to better understand the link between their organic rankings and their site traffic.

When Google announced the rebranding of Google Webmaster Tools to Google Search Console back in May, webmasters all over the world rejoiced with the arrival of the long-awaited “Search Analytics” tool.

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What to others might have seemed like an average Tuesday afternoon, to the NetElixir US office it was a day unlike any other. Bland sandwiches and lackluster salads were left elsewhere, as instead the aromas of seasoned beef, creamy cheese, and freshly-cut tomatoes wafted their way through the office hallways. After what seemed like centuries, the cheery voice of our Special Projects Coordinator, Kelly Rafalski, broke the silence as she announced to the masses that at long last, “Lunch is ready!”

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Last Friday, July 10th, the NetElixir US crew closed up our office doors, slathered on some sunscreen, and headed outside for our annual company picnic. We all met up at the beautiful Mercer County Park and Marina with our families and furry friends for a gorgeous day of relaxation, amazing food, and team-bonding out in the sun!

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5 FAQs about Bing Ads’ UET (Universal Event Tracking)

Category: Paid Search


It seems Bing Ads is always trying to catch up to Google AdWords, and their addition of UET (Universal Event Tracking) is latest step in that direction. So, what is Universal Event Tracking? Simply put, UET is a tag that enables performance tracking along with the opportunity to derive analytical insights.

What are the benefits of UET?

UET includes three key features that are similar to features offered in Google AdWords and

1.  Site Analytics: UET provides customer engagement metrics, such as bounce rate, new users, etc.

2.  Audience Remarketing: UET allows you to create remarketing lists and use remarketing in paid search.

3.  Conversion Tracking: UET tracks all conversion actions, such as revenue and lead registration.

How do I implement UET?

  • Go to the UET interface within Bing Ads.

  • Click on “Create a Goal”.

  • Choose from a variety of conversion goals to monitor your customer activity (such as Destination, Duration by Visit, Pages per Visit, or a Custom Event).

  • Once your goal is created, click on “View Tag Details”.

  • Place your UET tag on all of your site’s pages.

  • Your tag will look like:

<script type="text/javascript">// <![CDATA[
(function(w,d,t,r,u){var f,n,i;w[u]=w[u]||[],f=function(){var o={ti:"XXXXXXX"}; o.q=w[u],w[u]=newUET(o), w[u].push("pageLoad")},n=d.createElement(t),n.src=r,n.async=1, n.onload=n.onreadystatechange=function(){var s=this.readyState;s&&s!=="loaded"&&s!=="complete"||(f(),n.onload=n.onreadystatechange=null)}, i=d.getElementsByTagName(t)[0],i.parentNode.insertBefore(n,i)})(window,document,"script", "//","uetq");
// ]]></script>

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3 Tips to Prepare Your SEO for the Holiday Season Now

Category: SEO

Holiday SEO Tips - blog

Stop What You’re Doing…

This blog post is going to identify 3 things you can do today to test your SEO, and what needs to be done to ensure you are ready for the holiday season.

Modern marketers know that one of the key elements to any successful search engine optimization program is time. Recently, it appears that if you implement a change to your SEO, the turnaround time will be about a month until you see the results from those changes. This is crucial to know so you can make sure you’re always prepared for the future by making SEO changes ahead of time. This blog post will cover three easy improvements to your SEO that you can make today so you’re prepared later on this year for the upcoming holiday season!

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Pinterest first announced Promoted Pins back in September 2013. Then, in May 2014, Pinterest provided the use of Promoted Pins to a few advertisers located in the US. Now, in 2015, Pinterest has released a waitlist option for all companies to register to use this service.

What does a Promoted Pin look like?

Promoted Pins look similar to a normal Pin, but the key difference is that below the Pin you can find a snippet of text labeling it a “Promoted Pin”. Every single Promoted Pin is verified by the Pinterest team to ensure that the Pin meets their quality standards before it will be displayed.

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How to Build a Strong SEO Foundation

Category: SEO


When it comes to SEO, a strong foundation in positive SEO practices is a must for a successful online business. While there are many different tactics out there, the core concepts that make up a strong SEO foundation have endured the ever-changing online landscape over the years, and it is these tactics you’ll want to be sure you’re implementing to make sure your SEO stands the test of time.

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‘Buyable Pins’: Purchase Products Right in the Pinterest App

Category: Mobile


Pinterest, the visual discovery and bookmarking tool, was showing a greater potential to drive revenue for brands for a long time in comparison to other social networks. The social media company took this potential to the next level on June 2, 2015 when they  unveiled their new feature called “buyable pins” for users in the United States. Buyable Pins give an option for visitors to browse items by price and color and then finally purchase the product with a click without ever having to leave the social media platform. Users will be able to buy products directly through the company’s app using this new type of pin.

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