While the X=Experience has come to its conclusion for another year, we’re still riding the waves of excitement over this year’s spectacular event. Our two day knowledge-sharing event took place on September 17th and 18th, and brought together some of the biggest and brightest minds in business and academia. It was a jam-packed marathon of brainstorming, ideating, and innovation, so we hardly know where to start!
After an exhilarating first day of this year’s X=Experience, we’re already kicking off Day 2 in full swing at the beautiful Grounds for Sculpture in Hamilton, NJ. After a full day of connecting and sparking some great discussions, we’re ready for our main event of bringing together some of the best minds in academia and business to stimulate path-breaking ideation and innovation!
This week, September 13 – September 19, 2015, Google announced two important pieces of information for SEOs. First, they hinted that we can expect to see structured data become a part of their ranking algorithm, and then they confirmed that they recommend you keep 301 redirects active for at least one year.
The day is finally here! We’re so excited to welcome all of our guests and speakers to this year’s X=Experience event. It’s our mission to expand the boundaries of digital interactivity by bringing together both academic and industry thought leaders in an environment that stimulates path-breaking ideation through free flowing discussions. We’ve got a jam-packed agenda this year, and we can’t wait to get started.
Since the successful launch of dynamic structured snippets for AdWords search ads, search marketers have been begging to be able to create their own customized structured snippets for their ads. Well, the wait is over, search marketers: AdWords has finally answered your prayers, and have launched their new structured snippet extensions for search ads!
This week, September 6 – September 12, 2015, was bad news for blackhat SEOs who were selling backlinks! Yandex, the largest Russian search engine, issued hundreds of penalties to sites who were found to be selling backlinks. To stay a step ahead, we’ll walk you through how to analyze your site for potential risk for an upcoming algorithm change.
This week, August 30 – September 5, 2015, was a huge week in the world of Google. On September 1, Google unveiled a completely new logo and brand identity, which was one of the biggest changes they’ve made to their branding in the past 17 years. Google also declared war this week on giant app interstitials, and mobile sites using them will soon find their mobile rankings hurt if they don’t remove them.
“The mob rushes in where individuals fear to tread,” wrote B. F. Skinner in his book Walden Two, which was written in 1948– way before social media made it easier for people and groups to get together in the virtual world and start thinking together as one.
Reiterating Skinner’s point on the intelligence of ‘crowd thinking’, The Wisdom of Crowds was written at a time when social media just started starting to show its presence, like a kid stealthily entering a classroom. Written by James Surowiecki, this intelligent book shows us through thought-provoking case studies and anecdotes how the ‘team’ or ‘group’ always outsmarts the ‘me’ or ‘I’. Mass opinions actually seem to outsmart the solitary expert (in most cases)!
This week, August 23 – 29, 2015, came with the arrival of some familiar blue birds in the Google SERP. Find out what happened with Twitter and Google and everything else you need to know that happened #ThisWeekInSEO in our weekly video, led by our Global SEO Head, Shawn Swaim!
Watch this week’s video and find out:
Did you know that last year 28% of in-store sales were influenced by mobile devices, used either before or during shopping trips? In an effort to help retailers reach their customers at their most crucial mobile shopping moments, Google has come up with a few new ways to help retailers win those I-want-to-know, I-want-to-go, and I-want-to-buy micro moments.