Retailification: Leveraging Google Shopping

Category: Paid Search

Product Guru blog images Google Shopping

As online shopping is becoming increasingly omnichannel, retailers need to take special care to capture their audience at the right moment. It has become imperative for advertisers to showcase their ads throughout the customer buying journey to hook users better. Because of this, the “retailification” process has become more complicated than ever before, as consumers are shopping across multiple channels and the retailer has to become smarter to capture them, no matter where they are.

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Preferred Domains & “OK Google” – #ThisWeekInSEO

Category: #ThisWeekInSEO

This Week in SEO

This week, October 18 – October 24, 2015, Google clarified some SEO best practices, as well as made a major update to Chrome for desktop. Find out about these Google updates and everything else you need to know that happened #ThisWeekInSEO in our weekly video, led by our Global SEO Head, Shawn Swaim!

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Crossing the Chasm: Reaching Startup Success

Category: Marketing Dilemmas

img-crossing-the-chasm

In the startup world, it’s not just convincing your first users to test out your product or service that presents your company’s biggest hurdle. Rather, it’s appealing to an audience beyond those initial early adopters to reach the much larger group of mainstream adopters that can make or break your small business. In Geoffrey A. Moore’s seminal  books for technology marketers, Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers, first published in 1992 and updated in the early 2000’s, he explains why startups often fail to reach that mainstream market and provides insights into how your business can avoid this outcome to succeed and take a leadership position in your chosen market.

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Disappearing Wix & Disavow Protocol – #ThisWeekInSEO

Category: #ThisWeekInSEO

This Week in SEO

This week, October 11 – October 17, 2015, you might have noticed some Wix websites disappearing from Google’s organic search. Google has also confirmed the proper protocol for your disavow file when moving to an HTTPS site. Find out about these updates and everything else you need to know that happened #ThisWeekInSEO in our weekly video, led by our Global SEO Head, Shawn Swaim!

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Hacked Spam & Panda 4.2 – #ThisWeekInSEO

Category: #ThisWeekInSEO

shawn-seoweek10-9

This week, October 4 – October 10, 2015, Google announced some news about their search engine results page, including a new algorithm targeting hacked spam, and news on how Panda 4.2 is still rolling out. Find out about these Google updates and everything else you need to know that happened #ThisWeekInSEO in our weekly video, led by our Global SEO Head, Shawn Swaim!

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New Google Shopping Assortment Report Tool

Category: Paid Search

Shopping Assortment Report

Online retailers, rejoice! Google Shopping has once again implemented a new addition to its Google Merchant Center by adding a feature that’ll greatly help out retailers during the bustling holiday season and beyond.

The new Shopping Assortment Report will take the guesswork out of choosing which products you want to focus on selling this holiday season. This feature acts like a detective and uncovers your top 100 products and their brands that your online store doesn’t offer. This information is generated, based on how popular these products are in Google Shopping, and can be accessed easily right in your Merchant Center account.

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A PPC Ad Writer’s Dilemma: Price Match Guarantee vs. Low Price Guarantee

Category: Paid Search

PPC Ad Writer’s Dilemma

Price-based selling has become inevitable in today’s business, and it remains a successful customer acquisition hook. Many of my clients tend to offer a “Low Price Guarantee” and insist on using it as the primary USP in their paid search ad copies. Recently, I had an interesting situation occur around this topic.

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Mobile-Only Index & Active Authorship – #ThisWeekInSEO

Category: #ThisWeekInSEO

This Week in SEO - October 2

This week, September 27 – October 3, 2015, Google announced that we might see a mobile-only index in the future, and that we should keep authorship markup in our source code, even though a year ago they removed this markup from the SERP. Find out about these Google updates and everything else you need to know that happened #ThisWeekInSEO in our weekly video, led by our Global SEO Head, Shawn Swaim!

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Behavior Of Back To School Shoppers

Category: Marketing Dilemmas

Back to School

Now that the summer is over and fall is upon us, it’s time for savvy marketers to reflect on what we can learn from this year’s back to school shopping season. Read on below to find out what you need to know about back to school shopping trends from this year, as recommended by Google!

Customers shopped earlier and faster
One of the biggest changes in this year’s back to school shopping climate was that customers were beginning their back to school shopping earlier and were making their purchases faster. Searches for back to school queries began 1 week earlier than last year, and 3 weeks earlier than 2013. Similarly, 80% of shoppers tried to finish their back to school shopping in 2 weeks or less. To catch your customers when they’re trying to buy for next year, you’ll want to start advertising early, especially online.

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