Mobile-Only Index & Active Authorship – #ThisWeekInSEO

Category: #ThisWeekInSEO

This Week in SEO - October 2

This week, September 27 – October 3, 2015, Google announced that we might see a mobile-only index in the future, and that we should keep authorship markup in our source code, even though a year ago they removed this markup from the SERP. Find out about these Google updates and everything else you need to know that happened #ThisWeekInSEO in our weekly video, led by our Global SEO Head, Shawn Swaim!

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Behavior Of Back To School Shoppers

Category: Marketing Dilemmas

Back to School

Now that the summer is over and fall is upon us, it’s time for savvy marketers to reflect on what we can learn from this year’s back to school shopping season. Read on below to find out what you need to know about back to school shopping trends from this year, as recommended by Google!

Customers shopped earlier and faster
One of the biggest changes in this year’s back to school shopping climate was that customers were beginning their back to school shopping earlier and were making their purchases faster. Searches for back to school queries began 1 week earlier than last year, and 3 weeks earlier than 2013. Similarly, 80% of shoppers tried to finish their back to school shopping in 2 weeks or less. To catch your customers when they’re trying to buy for next year, you’ll want to start advertising early, especially online.

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Highlights of the 2015 X=Experience

Category: Netelixir Updates

Highlights of the 2015 X=Experience

While the X=Experience has come to its conclusion for another year, we’re still riding the waves of excitement over this year’s spectacular event. Our two day knowledge-sharing event took place on September 17th and 18th, and brought together some of the biggest and brightest minds in business and academia. It was a jam-packed marathon of brainstorming, ideating, and innovation, so we hardly know where to start!

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The 2015 X=Experience: Day 2

Category: Netelixir Updates

x=ex-final

After an exhilarating first day of this year’s X=Experience, we’re already kicking off Day 2 in full swing at the beautiful Grounds for Sculpture in Hamilton, NJ. After a full day of connecting and sparking some great discussions, we’re ready for our main event of bringing together some of the best minds in academia and business to stimulate path-breaking ideation and innovation!

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Structured Data Ranking Factor & Redirects – #ThisWeekInSEO

Category: #ThisWeekInSEO

shawn-seoweek-sept18

This week, September 13 – September 19, 2015, Google announced two important pieces of information for SEOs. First, they hinted that we can expect to see structured data become a part of their ranking algorithm, and then they confirmed that they recommend you keep 301 redirects active for at least one year.

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The 2015 X=Experience: Day 1

Category: Netelixir Updates

x=ex-final

The day is finally here! We’re so excited to welcome all of our guests and speakers to this year’s X=Experience event. It’s our mission to expand the boundaries of digital interactivity by bringing together both academic and industry thought leaders in an environment that stimulates path-breaking ideation through free flowing discussions. We’ve got a jam-packed agenda this year, and we can’t wait to get started.

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Structured Snippet Extensions

Since the successful launch of dynamic structured snippets for AdWords search ads, search marketers have been begging to be able to create their own customized structured snippets for their ads. Well, the wait is over, search marketers: AdWords has finally answered your prayers, and have launched their new structured snippet extensions for search ads!

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Yandex Penalties, Potential Algorithm Risk – #ThisWeekInSEO

Category: #ThisWeekInSEO

shawn-seoweek

This week, September 6 – September 12, 2015, was bad news for blackhat SEOs who were selling backlinks! Yandex, the largest Russian search engine, issued hundreds of penalties to sites who were found to be selling backlinks. To stay a step ahead, we’ll walk you through how to analyze your site for potential risk for an upcoming algorithm change.

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Shawn Netelixir

This week, August 30 – September 5, 2015, was a huge week in the world of Google. On September 1, Google unveiled a completely new logo and brand identity, which was one of the biggest changes they’ve made to their branding in the past 17 years. Google also declared war this week on giant app interstitials, and mobile sites using them will soon find their mobile rankings hurt if they don’t remove them.

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