Udayan Bose, CEO of NetElixir was featured in “The Hindu”, a popular Indian newspaper, discussing sustainable solutions for mobile advertisements as the mobile search advertising market steadily outgrows its desktop equivalent.
“Search engine marketing requires mathematical models as also predictive modelling,” says Udayan Bose, the founder of NetElixir, a Hyderabad-based company, into search marketing domain. […]
According to Mr. Bose, companies engaging digital marketing solutions providers would look for maximum return on investment. Given the predicted rise in digital omnivores (people likely using more than one smart device like smartphones and tablets), cross platform media would continue to reshape the digital landscape including the consumption of content.[…]
NetElixir, which commenced operations with a group of professionals from Warangal-based National Institute of Technology, has 47 clients in seven countries including some of the majors like Lenovo and ToysRUS.”
Read the rest of the article here: http://www.thehindu.com/todays-paper/tp-national/tp-andhrapradesh/it-professionals-show-their-acumen-in-digital-marketing/article4710069.ece