Our findings are based on search marketing led hourly sales data aggregated on Black Friday for 38 large US online retailers (in 7 retail categories representing 120 million search impressions). NetElixir uses proprietary search marketing analytics technology, LXRRetail, for data aggregation and analysis.
The findings pertain to Black Friday (11/29/2013) and Cyber Monday (12/2/2013).
Summary of the findings:
- 18.3% of all product searches on Black Friday originated from smartphones. (Chart 1)
- 65.2% of all smartphone orders came between 6pm and midnight. (As against 54.4% of all orders from PC and tablets). (Chart 2)
- Average Cost Per Click for a search ad from smartphone was 32% lower compared to PC searches.
- Mobile searches accounted for 20% or more of total searches before 9am and after 9pm.
Chart 1: (Searches from smartphone/Total searches) per day-part
Chart 2: Percentage of Total Black Friday Orders per Day-Part
We’ll be presenting our results and insights from this Holiday weekend at our webinar on 12/17 at 2pm ET. Register now: https://www1.gotomeeting.com/register/835930224