Don’t Make these Three SEM Mistakes!

Category: Marketing Dilemmas
Last Friday, NetElixir University had the pleasure of hosting its second webinar, “3 SEM Mistakes to Avoid in 2013″!


CEO Udayan Bose along with Sales Manager, Marinn Hersh presented the webinar and discussed a few crucial SEM mistakes that search marketers are notorious for making when carrying out their campaigns.


Be sure to avoid the SEM mistakes presented to ensure a smooth and successful 2013!
  • Make sure you put into place a holistic search marketing plan
    • Schedule meetings between your SEO and SEM teams once a quarter
    • Use technology to measure cross-search attribution
    • Use LXRretail’s SEO-SEM Dashboard to improve search marketing efficiency
  • Use the right SEM Analysis tools to improve your campaigns and strategies
    • Use the free search marketing tools at to help analyze and improve your campaigns
    • Use the ad copy grid to identify your top ads and improve on your less-efficient ads
  • Make sure you have a mobile search marketing plan
    • Mobile is predicted to account for 15% of retail ecommerce sales this year
    • Email to discuss how to get a mobile plan in place for your campaigns today!

Join us on Wednesday, February 20th, 2013 for another exciting and informative 30-minute webinar:


As always, please let us know if you have any questions or would like to discuss how we can help with your search marketing campaigns by emailing


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