Clix 2013, the first live digital marketing case study contest among B-School students in India, was a huge success! The finals took place this past Saturday at the Regenta One Hotel in Hyderabad. With over 75 registered teams, the winning group of four came from the Institute of Management Technology (IMT).
Finalists at the Regenta One after the Competition
NetElixir is a proud sponsor and developer of this first ever competition. AFAQS reports,
“Many ‘firsts’ can be attributed to Clix 2013. Not only is the event the first ‘live’ digital marketing case- study contest, it is also the first time ever that ‘crowd-sourced’ ideas and solutions at the B-school level will be implemented on real projects. Working on the challenges of these ‘live’ case-studies, the contesting students have got an exposure to sophisticated digital marketing strategies at a global level.”
‘Exposure’ also included interacting with competition judges of global caliber: Ajit Sivadasan, Global Ecommerce Business Head of Lenovo.com; Arijit Sarker, Head of India Operations for Google; and Udayan Bose, Founder & CEO of NetElixir.
First place won a cash prize of 100,000 rupees, Lenovo IdeaPad tablets for each team member, and the Clix trophy. First runner-up received Lenovo smartphones for all four team members.
Other participating schools were The Indian School of Business (ISB), ICFAI Business School (IBS), Gandhi Institute of Technology and Management (GITAM), and Narsee Monjee Institute of Management Studies (NMIMS).