SEO: Site Speed – It Does Matter

Category: SEO

Part 1 – Test Website Load Time

Google has been using site speed as a ranking factor in its algorithm for some time now. Luckily, there are some quick, simple things you can do to decrease your page load time and leverage the benefits for your site. Here we will share some free tools to check site speed, as well as give you tips on what you can do to optimize site load times.

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Most people in the search engine optimization (SEO) world know that on-page SEO efforts are crucial to the visibility of their websites in the search engines. On-page tactics include keyword optimization in content and elements such as page title, navigation, headers, and inner linking, as well as creating a site architecture accessible to bots and users alike.

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LXR Marketplace Launches SEO Webpage Analysis Android App!

Category: SEO

We’re very excited to announce that LXR Marketplace has launched the SEO Webpage Analysis Android App!

SEO plays an imperative role in determining your website’s ranking in organic search results. Now, by simply entering your URL, the SEO Webpage Analysis App will generate a user-friendly and easy to read report with the results of the SEO analysis.

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2012 Holiday Sales are off to a strong start with Black Friday Online Sales registering a Y/Y increase of 31%.

Our findings are based on Black Friday sales data aggregated for 38 large US online retailers (in 7 retail categories representing 120 million search impressions). NetElixir uses proprietary search marketing analytics technology, LXRRetail, for data aggregation and analysis.

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Are All Paid Search Clicks Equal?

Category: SEO

We ask this question all the time at NetElixir. A simple metric that we use for answering this question is “Revenue Per Paid Search Click (R/C)”. We calculate R/C for the various customer geographies – create a baseline per geo and use it to regulate paid search management.

It must be highlighted here that Revenue per Click is influenced by several factors such as:

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Search & Analytics Workshop Whitepaper

Category: Analytics, SEO

On Wednesday, September 12, 2012, NetElixir hosted its first Search & Analytics Workshop in Princeton, NJ. Twelve companies attended the workshop including executives from Reed & Barton, Hamilton Jewelers, Ultimate Office and Music & Arts. This was the first in a series of free workshops to be conducted as a part of NetElixir University, a project created to share knowledge with local businesses and promote better search marketing practices, for free. The workshop consisted of three sections on Search Engine Marketing, Search Engine Optimization and Web Analytics, presented by NetElixir CEO
Udayan Bose and SEO Manager Liz Donkus.

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SEO101 from NetElixir’s 1st Search & Analytics Workshop!

Category: Analytics, SEO

Liz SEO Presentation

As the SEO Manager for NetElixir, I had the pleasure of speaking about SEO tips and best practices at the 1st Search & Analytics Workshop this past Wednesday.

SEO has gone ‘mainstream’ and what I mean by that, is if you mention ‘SEO’ these days, most people don’t look at you like you have two heads. But, there is still a lot of mystery and interest around SEO. One reason for this could be the considerable potential SEO can deliver; second SEO has always been seen as a more even playing field than many other marketing tactics. There has been so much information about SEO circulating over the years and depending on when you got your information – it could be very outdated.

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Our 1st Search & Analytics Workshop!

Category: Analytics, SEO

Today, NetElixir conducted our very 1st Search & Analytics Workshop at our office in Princeton, NJ and based on feedback from the attendees,  I’m very pleased to say that it was a great success! As the workshop coordinator, seeing the process from beginning to end has been a very fulfilling learning experience.

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The Dual-Power of PPC & SEO

Category: Marketing Dilemmas, SEO

Many clients fail to recognize the value of combing PPC with SEO strategies… until the numbers come in. We recently acquired a client who was hesitant to bid on their trademark terms when they had been earning conversions organically on a regular basis. Makes sense – why sabotage your organic results?

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