SEO101 from NetElixir’s 1st Search & Analytics Workshop!

Category: Analytics, SEO

Liz SEO Presentation

As the SEO Manager for NetElixir, I had the pleasure of speaking about SEO tips and best practices at the 1st Search & Analytics Workshop this past Wednesday.

SEO has gone ‘mainstream’ and what I mean by that, is if you mention ‘SEO’ these days, most people don’t look at you like you have two heads. But, there is still a lot of mystery and interest around SEO. One reason for this could be the considerable potential SEO can deliver; second SEO has always been seen as a more even playing field than many other marketing tactics. There has been so much information about SEO circulating over the years and depending on when you got your information – it could be very outdated.

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Our 1st Search & Analytics Workshop!

Category: Analytics, SEO

Today, NetElixir conducted our very 1st Search & Analytics Workshop at our office in Princeton, NJ and based on feedback from the attendees,  I’m very pleased to say that it was a great success! As the workshop coordinator, seeing the process from beginning to end has been a very fulfilling learning experience.

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The Dual-Power of PPC & SEO

Category: Marketing Dilemmas, SEO

Many clients fail to recognize the value of combing PPC with SEO strategies… until the numbers come in. We recently acquired a client who was hesitant to bid on their trademark terms when they had been earning conversions organically on a regular basis. Makes sense – why sabotage your organic results?

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With many Pay Per Click (PPC) campaigns one of the most frequently asked questions is, “Should we be promoting all of our products through paid search?”  The answer is no!

First, companies must take a deeper look into the relationship between Sales Velocity and Margin which equals Return On Investment (ROI). (See Chart Below)  By identifying where each company’s products fall under the following four sections: (High Margin, Low Sales Velocity) (High Margin, High Sales Velocity) (Low Margin, Low Sales Velocity) and (Low Margin, High Sales Velocity) they will be able to design specific PPC campaigns for each segment in the chart.

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The Best Ways to Use Paid Search Advertising

Category: SEO

The NetElixir team is have a great time at the IRCE! It’s so exciting that the 2011 Fresh Ideas Workbook is finally out!

The workbook is packed with tips and ideas for retailers to better their online marketing performances with many different services including, but not limited to, paid search advertising, search engine optimization, social media outlets, and more. Paid search advertising, or PPC, is very important to be conscious of and know how to use it in the best ways possible because if you do not, you are wasting unnecessary money!

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