Steven Pope, eCommerce Marketing Manager of Ulla Popken, a plus size women’s clothing brand, will host this insightful webinar as a part of NetElixir University’s Guest Expert Series. Steven will be sharing his thoughts on what Google’s Hummingbird update means for retail search marketers and how does it impact their SEO efforts.
2013 has seen numerous SEO changes
Google is creating a lot of buzz right now. On September 23, 2013 Google announced keyword traffic data would immediately become 100% “Not Provided” inside of Google Analytics. Just four days later on Google’s 15th birthday, Google announced a search algorithm update called Hummingbird. And these two changes are just the latest of many. So why should you be paying attention to Google? What does it mean for your business?
- The Hummingbird update actually happened 1 month ago; Google just announced it yesterday (September 26th)
- If you haven’t seen drops in rankings yet – you probably won’t, since the update has already been live for some time
- Any speculation about algorithm updates (August 21st, September 4th, etc.) can be attributed to this update
- Nothing has been dropped from the algorithm – i.e. site speed is still a very large part of rankings
- Google is trying to deliver results faster and even more accurate
- The update is geared toward ‘conversational’ searches – like how you would speak a question into your iPhone. Google is trying to identify the ‘meaning’ behind the words – not only trying to match words to searches
Part 1 – Test Website Load Time
Google has been using site speed as a ranking factor in its algorithm for some time now. Luckily, there are some quick, simple things you can do to decrease your page load time and leverage the benefits for your site. Here we will share some free tools to check site speed, as well as give you tips on what you can do to optimize site load times.
As announced in our last post about our new SEO Tool, this coming Thursday(sorry to have rescheduled) we will be on Twitter discussing the cool new features of the LXR Marketplace’s newest tool, the SEO Rank Checker. We will be sharing how-to videos, and answering questions that you and other users have about using the new marketing tool.
Most people in the search engine optimization (SEO) world know that on-page SEO efforts are crucial to the visibility of their websites in the search engines. On-page tactics include keyword optimization in content and elements such as page title, navigation, headers, and inner linking, as well as creating a site architecture accessible to bots and users alike.
We’re very excited to announce that LXR Marketplace has launched the SEO Webpage Analysis Android App!
SEO plays an imperative role in determining your website’s ranking in organic search results. Now, by simply entering your URL, the SEO Webpage Analysis App will generate a user-friendly and easy to read report with the results of the SEO analysis.
2012 Holiday Sales are off to a strong start with Black Friday Online Sales registering a Y/Y increase of 31%.
Our findings are based on Black Friday sales data aggregated for 38 large US online retailers (in 7 retail categories representing 120 million search impressions). NetElixir uses proprietary search marketing analytics technology, LXRRetail, for data aggregation and analysis.
We ask this question all the time at NetElixir. A simple metric that we use for answering this question is “Revenue Per Paid Search Click (R/C)”. We calculate R/C for the various customer geographies – create a baseline per geo and use it to regulate paid search management.
It must be highlighted here that Revenue per Click is influenced by several factors such as:
On Wednesday, September 12, 2012, NetElixir hosted its first Search & Analytics Workshop in Princeton, NJ. Twelve companies attended the workshop including executives from Reed & Barton, Hamilton Jewelers, Ultimate Office and Music & Arts. This was the first in a series of free workshops to be conducted as a part of NetElixir University, a project created to share knowledge with local businesses and promote better search marketing practices, for free. The workshop consisted of three sections on Search Engine Marketing, Search Engine Optimization and Web Analytics, presented by NetElixir CEO
Udayan Bose and SEO Manager Liz Donkus.