When it comes to Internet marketing, Social Media marketing is all the buzz. While having a strong social media presence is important for any digital marketing campaign, there are also technical benefits that exist to help Google put together a full picture of your website. This blog post is not about how to time your social media for maximum exposure, but rather, why you need the signals in place for Google to find you.
NetElixir University is all about sharing knowledge and with that in mind, here is the Q&A segment of the webinar designed to answer all the questions you need to know on semantic search.
Let’s play out the following scenario shall we.
You took the time out of your hectic schedule to create a website full of unique content well-received by your readers. You go to check Google Analytics and see your bounce rate is way down and your average pages per visit has almost doubled. All signs point to success and you’re well on your way to becoming THE digital voice for your industry.
In our first post on semantic search, we spoke about Google making the shift from “keyword driven search” to a more intuitive “intent driven search” based around content and what users are looking for.
Today, we’d like to take a look at Structured Data and how it can make your website more attractive to Google.
In the old days, being successful at SEO was based around writing relevant content and then “building links” to that content. The path to success was pretty straightforward, but it was geared mostly towards “keyword” based searches.
Well it’s no secret Google keeps getting smarter, and in doing so, changing the way the semantic search game is played.
How Does Google’s Hummingbird Update Impact Your SEO Efforts?
Marinn: Hi everyone! This is Marinn Hersh, Sales Manager here at NetElixir. Thanks so much for joining us today for our webinar. We’re going to be discussing how Google’s hummingbird update impacts your SEO efforts. This is part of the NetElixir University Guest Expert Series.
Last week, eCommerce Marketing Manager of Ulla Popken, Steven Pope, hosted a webinar on how the Google Hummingbird update impacts SEO efforts as a part of NetElixir University’s Guest Expert Series.
During the webinar, many questions were pouring in from attendees, and we weren’t able to answer all of them during the session. We’ve compiled these questions and would like to share them to help you understand the impact of Google Hummingbird on your SEO efforts.
Steven Pope, eCommerce Marketing Manager of Ulla Popken, a plus size women’s clothing brand, will host this insightful webinar as a part of NetElixir University’s Guest Expert Series. Steven will be sharing his thoughts on what Google’s Hummingbird update means for retail search marketers and how does it impact their SEO efforts.
2013 has seen numerous SEO changes
Google is creating a lot of buzz right now. On September 23, 2013 Google announced keyword traffic data would immediately become 100% “Not Provided” inside of Google Analytics. Just four days later on Google’s 15th birthday, Google announced a search algorithm update called Hummingbird. And these two changes are just the latest of many. So why should you be paying attention to Google? What does it mean for your business?
- The Hummingbird update actually happened 1 month ago; Google just announced it yesterday (September 26th)
- If you haven’t seen drops in rankings yet – you probably won’t, since the update has already been live for some time
- Any speculation about algorithm updates (August 21st, September 4th, etc.) can be attributed to this update
- Nothing has been dropped from the algorithm – i.e. site speed is still a very large part of rankings
- Google is trying to deliver results faster and even more accurate
- The update is geared toward ‘conversational’ searches – like how you would speak a question into your iPhone. Google is trying to identify the ‘meaning’ behind the words – not only trying to match words to searches