How Link Building Became Relationship Building

Category: SEO

link-building

Anyone involved in SEO over the last few years knows link building has been a semi-controversial and heavily debated topic. The question is why is link-building such a hotbed issue?

Why the Controversy?

Back in the good ol’ days, SEO was easy. Links on other websites that lead users back to your site were considered a major ranking factor in Google’s algorithm, as Google took this as a signal of the relevance and reliability of your site.

read more

The Evolution of the Page Title

Category: SEO

Page Title Graphic

One of the great things about SEO is that it’s always changing. However, there are a handful of SEO elements that remain constant, albeit with a few minor changes in how that particular element is used.

One example of this is the Page Title. This particular web element has been around since way before digital marketers were modifying their websites to rank higher on Google, but it has undergone a slight evolution that digital marketers everywhere need to be aware of.

read more

Google’s Page Layout Algorithm Update: Round Three

Category: SEO

google algorithm updateWell, we knew the day would come eventually. Google has just announced the first noticeable algorithm update of 2014.

If it seems like the SEO community is not throwing confetti to celebrate, here’s why:

This particular update is targeted towards websites that over-capitalize on advertising areas above the fold. This version of the update is not projected to have a major impact on search results. However, the repercussions of this update will still be felt by certain websites who place too many banners ads on their sites.

read more

Social Signals: Capitalizing on Google’s Features

Category: SEO

social-graphWhen it comes to Internet marketing, Social Media marketing is all the buzz. While having a strong social media presence is important for any digital marketing campaign, there are also technical benefits that exist to help Google put together a full picture of your website. This blog post is not about how to time your social media for maximum exposure, but rather, why you need the signals in place for Google to find you.

read more

Semantic Search Webinar Q&A: Find Out the Answers

Category: SEO

questionmarkFirst off, we just want to thank everyone for attending the webinar last week. Even though the webinar started at 2pm ET on the dot, we still only had enough time left for a few questions.

NetElixir University is all about sharing knowledge and with that in mind, here is the Q&A segment of the webinar designed to answer all the questions you need to know on semantic search.

read more

Google Authorship: Take Credit for Your Digital Success

Category: SEO

shakespeare-writing

Let’s play out the following scenario shall we.

You took the time out of your hectic schedule to create a website full of unique content well-received by your readers. You go to check Google Analytics and see your bounce rate is way down and your average pages per visit has almost doubled. All signs point to success and you’re well on your way to becoming THE digital voice for your industry.

read more

Structured Data: The Next Step in Semantic Search

Category: SEO

schema-graphicIn our first post on semantic search, we spoke about Google making the shift from “keyword driven search” to a more intuitive “intent driven search” based around content and what users are looking for.

Today, we’d like to take a look at Structured Data and how it can make your website more attractive to Google.

read more

Semantic Search: The Present State and a Look to the Future

Category: SEO

semantic-graphic2In the old days, being successful at SEO was based around writing relevant content and then “building links” to that content.  The path to success was pretty straightforward, but it was geared mostly towards “keyword” based searches.

Well it’s no secret Google keeps getting smarter, and in doing so, changing the way the semantic search game is played.

read more




NetElixir University webinar transcript:

How Does Google’s Hummingbird Update Impact Your SEO Efforts?

Marinn: Hi everyone! This is Marinn Hersh, Sales Manager here at NetElixir. Thanks so much for joining us today for our webinar. We’re going to be discussing how Google’s hummingbird update impacts your SEO efforts. This is part of the NetElixir University Guest Expert Series.

read more

Google Hummingbird: Your Questions Answered

Category: SEO

google hummingbird seo update

Last week, eCommerce Marketing Manager of Ulla Popken, Steven Pope, hosted a webinar on how the Google Hummingbird update impacts SEO efforts as a part of NetElixir University’s Guest Expert Series.

During the webinar, many questions were pouring in from attendees, and we weren’t able to answer all of them during the session. We’ve compiled these questions and would like to share them to help you understand the impact of Google Hummingbird on your SEO efforts.

read more

1 2 3 4 5 6