Anybody that has been performing Search Engine Optimization for any amount of time knows that bad back links lead to bad results. Yesterday, I saw a blog post over at Search Engine Roundtable that highlighted a survey with alarming results: Nearly 80% of business owners would consider sabotaging their competitor’s websites in order to gain rankings on their own website. This means that business owners are paying unethical SEO agencies to build bad backlinks to their competitor’s websites rather than focusing on performing good tactics to their own.
As 2014 draws to a close, it’s important to reflect back on the past year, and it’s also essential to look forward to the year ahead. However, looking into the SEO crystal ball is often clouded by all sorts of unknowns. Between the unpredictability of the moves that Google is making, to the volatility that exists in the growing competition, the challenges of Search Engine Optimization are continuously building as time moves on.
Last Friday night, the SEO Community was rocked once again by the newest update by Google – dubbed “Penguin 3.0.”
Typically, the Penguin updates are met with much confusion as it takes a bit of data sifting to identify what the actual target was. This is no exception. Google does not disclose any information about what physical actions they are taking in their algorithm updates, so it is up to the SEO community to identify what to do and what not to do.
Noticed a shift in your rankings over the past month? It’s very likely your website’s organic rankings have been less-than-stable over the past month or two. Well, there is a reason for this, and it’s called Google Panda 4.0.
There has been speculation for some time that Google had a major algorithm update in the works, but they categorically denied anything was going on. However, late last evening news broke that Google has released the newest version of Panda.
First off, we just want to thank everyone for attending the SEO webinar on Mar. 20. Even though the webinar started at 2pm ET, we still only had enough time left for a few questions.
NetElixir University is all about sharing knowledge and with that in mind, here is the Q&A segment of the webinar designed to answer all the questions you have about whether your website’s SEO is stuck in the past.
Anyone involved in SEO over the last few years knows link building has been a semi-controversial and heavily debated topic. The question is why is link-building such a hotbed issue?
Why the Controversy?
Back in the good ol’ days, SEO was easy. Links on other websites that lead users back to your site were considered a major ranking factor in Google’s algorithm, as Google took this as a signal of the relevance and reliability of your site.
One of the great things about SEO is that it’s always changing. However, there are a handful of SEO elements that remain constant, albeit with a few minor changes in how that particular element is used.
One example of this is the Page Title. This particular web element has been around since way before digital marketers were modifying their websites to rank higher on Google, but it has undergone a slight evolution that digital marketers everywhere need to be aware of.
Well, we knew the day would come eventually. Google has just announced the first noticeable algorithm update of 2014.
If it seems like the SEO community is not throwing confetti to celebrate, here’s why:
This particular update is targeted towards websites that over-capitalize on advertising areas above the fold. This version of the update is not projected to have a major impact on search results. However, the repercussions of this update will still be felt by certain websites who place too many banners ads on their sites.