Brace for Search Impact: The Holidays are Coming

Category: SEO

search-algorithm-updates-blog

It’s not news that historically, major algorithm changes have happened shortly before the holidays. Whether intentionally done to impact retailers or not, Google has historically released strong updates to the Penguin update in October, right as most companies are gearing up their efforts for a strong Q4.

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3 Tips to Prepare Your SEO for the Holiday Season Now

Category: SEO

Holiday SEO Tips - blog

Stop What You’re Doing…

This blog post is going to identify 3 things you can do today to test your SEO, and what needs to be done to ensure you are ready for the holiday season.

Modern marketers know that one of the key elements to any successful search engine optimization program is time. Recently, it appears that if you implement a change to your SEO, the turnaround time will be about a month until you see the results from those changes. This is crucial to know so you can make sure you’re always prepared for the future by making SEO changes ahead of time. This blog post will cover three easy improvements to your SEO that you can make today so you’re prepared later on this year for the upcoming holiday season!

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How to Build a Strong SEO Foundation

Category: SEO

strong-seo-foundation

When it comes to SEO, a strong foundation in positive SEO practices is a must for a successful online business. While there are many different tactics out there, the core concepts that make up a strong SEO foundation have endured the ever-changing online landscape over the years, and it is these tactics you’ll want to be sure you’re implementing to make sure your SEO stands the test of time.

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structured data

In the world of search engine optimization, structured data is a crucial element for success. Webmasters use structured data, also known as ‘microdata’, to add additional information or markup tags to a website. Search engines then read these markup tags and display them as rich snippets on the search engine results page, or SERP.

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Google Algorithm Changes

In the weeks before April 21, online marketers around the world could feel the all-too-familiar feeling of the algorithmic winds changing. All of the chatter and fanfare about “Mobilegeddon” meant only one thing: a storm in the online realm was brewing, and Google’s algorithm was due for an update.

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[Infographic] Mobilegeddon

Category: SEO

mobilegeddon

It’s been hard to avoid at least hearing about the arrival of “Mobilegeddon” in the search world, but do you know how it really works, or why it’s so important? Check out our latest infographic for our breakdown on how Google’s latest mobile algorithm update works, how you can make sure you’re benefiting from it, and why it’s so crucial to have a mobile-friendly site today!

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mobile-friendly-mobilegeddon

As most us of have heard, (or perhaps been put into a panic by the trending hashtag #Mobilegeddon), this week Google rolled out its latest algorithm update for mobile. While this update is merely meant to help mobile searchers access mobile-friendly sites easier, the reaction online has been slightly more dramatic,  featuring photoshopped images of bomb explosions, raining fire, and warnings of caution to “survive” this update.

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Blogging Best Practices for SEO

Category: SEO

Blogging Best Practices

Now-a-days, blogs have become an essential part of ecommerce sites. Customers interested in a brand look to a company’s blog site to get a better feel of what the company finds important and what useful content it has to offer. It’s been shown that quality blog posts attract genuine traffic and can greatly improve your site’s SEO. But you may be wondering what makes up a successful blog? Or what types of topics do my users want to see? First and foremost, the main guideline to keep in mind when writing blog posts is to write engaging content your users will find helpful. Continue on for more tips on blogging best practices:

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Google’s “Mobile Required” Announcement

Category: SEO

mobile-friendly websites in search results

Long gone are the days when websites could manage with a desktop presence alone. Today, having a great mobile presence is just as important as having one on desktop. To show the importance of this, Google has recently announced a new mobile-friendliness requirement, as well as an updated mobile search algorithm. In a unique move, Google has even announced the exact date that this change in the mobile organic SERP is going to take effect. In case you’ve missed the announcement, “mobile-friendliness” will begin to be considered as a ranking factor on April 21st, 2015.

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netelixir-seo-structured-data

The following result appeared in a search for the name of our business, NetElixir. This additional box with helpful information including our address, phone number and hours of operation is created by using structured data markup.

netelixir-structured-data-screenshot

What is Structured Data?

Structured Data is a type of microdata code a webmaster implements on a site so that Google can bring up vital information for users on a corresponding SERP result.

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