As most us of have heard, (or perhaps been put into a panic by the trending hashtag #Mobilegeddon), this week Google rolled out its latest algorithm update for mobile. While this update is merely meant to help mobile searchers access mobile-friendly sites easier, the reaction online has been slightly more dramatic, featuring photoshopped images of bomb explosions, raining fire, and warnings of caution to “survive” this update.
Now-a-days, blogs have become an essential part of ecommerce sites. Customers interested in a brand look to a company’s blog site to get a better feel of what the company finds important and what useful content it has to offer. It’s been shown that quality blog posts attract genuine traffic and can greatly improve your site’s SEO. But you may be wondering what makes up a successful blog? Or what types of topics do my users want to see? First and foremost, the main guideline to keep in mind when writing blog posts is to write engaging content your users will find helpful. Continue on for more tips on blogging best practices:
Long gone are the days when websites could manage with a desktop presence alone. Today, having a great mobile presence is just as important as having one on desktop. To show the importance of this, Google has recently announced a new mobile-friendliness requirement, as well as an updated mobile search algorithm. In a unique move, Google has even announced the exact date that this change in the mobile organic SERP is going to take effect. In case you’ve missed the announcement, “mobile-friendliness” will begin to be considered as a ranking factor on April 21st, 2015.
The following result appeared in a search for the name of our business, NetElixir. This additional box with helpful information including our address, phone number and hours of operation is created by using structured data markup.
What is Structured Data?
Structured Data is a type of microdata code a webmaster implements on a site so that Google can bring up vital information for users on a corresponding SERP result.
Anybody that has been performing Search Engine Optimization for any amount of time knows that bad back links lead to bad results. Yesterday, I saw a blog post over at Search Engine Roundtable that highlighted a survey with alarming results: Nearly 80% of business owners would consider sabotaging their competitor’s websites in order to gain rankings on their own website. This means that business owners are paying unethical SEO agencies to build bad backlinks to their competitor’s websites rather than focusing on performing good tactics to their own.
As 2014 draws to a close, it’s important to reflect back on the past year, and it’s also essential to look forward to the year ahead. However, looking into the SEO crystal ball is often clouded by all sorts of unknowns. Between the unpredictability of the moves that Google is making, to the volatility that exists in the growing competition, the challenges of Search Engine Optimization are continuously building as time moves on.
Last Friday night, the SEO Community was rocked once again by the newest update by Google – dubbed “Penguin 3.0.”
Typically, the Penguin updates are met with much confusion as it takes a bit of data sifting to identify what the actual target was. This is no exception. Google does not disclose any information about what physical actions they are taking in their algorithm updates, so it is up to the SEO community to identify what to do and what not to do.
Noticed a shift in your rankings over the past month? It’s very likely your website’s organic rankings have been less-than-stable over the past month or two. Well, there is a reason for this, and it’s called Google Panda 4.0.
There has been speculation for some time that Google had a major algorithm update in the works, but they categorically denied anything was going on. However, late last evening news broke that Google has released the newest version of Panda.