Blogging Best Practices for SEO

Category: SEO

 

Blogging Best Practices

Now-a-days, blogs have become an essential part of ecommerce sites. Customers interested in a brand look to a company’s blog site to get a better feel of what the company finds important and what useful content it has to offer. It’s been shown that quality blog posts attract genuine traffic and can greatly improve your site’s SEO. But you may be wondering what makes up a successful blog? Or what types of topics do my users want to see? First and foremost, the main guideline to keep in mind when writing blog posts is to write engaging content your users will find helpful. Continue on for more tips on blogging best practices:

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Google’s “Mobile Required” Announcement

Category: SEO

mobile-friendly websites in search results

Long gone are the days when websites could manage with a desktop presence alone. Today, having a great mobile presence is just as important as having one on desktop. To show the importance of this, Google has recently announced a new mobile-friendliness requirement, as well as an updated mobile search algorithm. In a unique move, Google has even announced the exact date that this change in the mobile organic SERP is going to take effect. In case you’ve missed the announcement, “mobile-friendliness” will begin to be considered as a ranking factor on April 21st, 2015.

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netelixir-seo-structured-data

The following result appeared in a search for the name of our business, NetElixir. This additional box with helpful information including our address, phone number and hours of operation is created by using structured data markup.

netelixir-structured-data-screenshot

What is Structured Data?

Structured Data is a type of microdata code a webmaster implements on a site so that Google can bring up vital information for users on a corresponding SERP result.

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Anybody that has been performing Search Engine Optimization for any amount of time knows that bad back links lead to bad results. Yesterday, I saw a blog post over at Search Engine Roundtable that highlighted a survey with alarming results: Nearly 80% of business owners would consider sabotaging their competitor’s websites in order to gain rankings on their own website. This means that business owners are paying unethical SEO agencies to build bad backlinks to their competitor’s websites rather than focusing on performing good tactics to their own.

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6 Predictions for SEO in 2015

Category: SEO

SEO Predictions for 2015

As 2014 draws to a close, it’s important to reflect back on the past year, and it’s also essential to look forward to the year ahead. However, looking into the SEO crystal ball is often clouded by all sorts of unknowns. Between the unpredictability of the moves that Google is making, to the volatility that exists in the growing competition, the challenges of Search Engine Optimization are continuously building as time moves on.

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Google Releases Penguin 3.0

Category: SEO

Google Penguin 3.0

Last Friday night, the SEO Community was rocked once again by the newest update by Google – dubbed “Penguin 3.0.”

Typically, the Penguin updates are met with much confusion as it takes a bit of data sifting to identify what the actual target was. This is no exception. Google does not disclose any information about what physical actions they are taking in their algorithm updates, so it is up to the SEO community to identify what to do and what not to do.

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THE FUTURE OF GOOGLE: 5 POWERFUL TIPS TO OPTIMIZE YOUR SEO

Category: SEO

blog image conversational SEO
Hummingbird happened, but is your site compatible with the move towards conversational search?

I recently had the privilege of attending SMX Advanced in Seattle last week. For two days, it was nonstop discussion about what the future of Google will look like and where search marketing is headed.

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BREAKING NEW: GOOGLE RELEASES PANDA 4.0

Category: SEO

google panda 4.0

Noticed a shift in your rankings over the past month? It’s very likely your website’s organic rankings have been less-than-stable over the past month or two. Well, there is a reason for this, and it’s called Google Panda 4.0.

There has been speculation for some time that Google had a major algorithm update in the works, but they categorically denied anything was going on. However, late last evening news broke that Google has released the newest version of Panda.

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SEO Webinar: Is Your SEO Stuck in the Past Q&A

Category: SEO

questionmark

First off, we just want to thank everyone for attending the SEO webinar on Mar. 20. Even though the webinar started at 2pm ET, we still only had enough time left for a few questions.

NetElixir University is all about sharing knowledge and with that in mind, here is the Q&A segment of the webinar designed to answer all the questions you have about whether your website’s SEO is stuck in the past.

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