#SEOWeek – Day 2: Chaos in the SERP

Category: SEO

day-2

In today’s session of #SEOWeek, Shawn Swaim, Global Head of SEO, and Christie Labarca, SEO Manager, discussed the recent algorithm changes from Google and how they’ve affected the Search Engine Results Page (SERP). Watch the full video below to find about more about these updates and learn the best practices on how to seamlessly implement them into your website.

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#SEOWeek – Day 1: The Basics of SEO

Category: SEO

#SEOWEEK Day1

Today marked the first day of our second annual knowledge sharing series, #SEOWeek. Shawn Swaim, Global Head of SEO at NetElixir, discussed the basics of SEO. From reviewing the foundation and history of SEO, modern terminology, and sharing best practices for on page and off page optimization, we hope you were able to feel more comfortable and knowledgeable about the wide world of SEO.

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New Year, New SEM Plan

Category: Marketing Dilemmas, SEO

banner-sem

It’s already been a few weeks since the new year and you’re looking into ways you can improve your already amazing 2016 Search Engine Marketing (SEM) Plan to drive new customer acquisitions. If you’re looking for the perfect resource, where you can learn some SEM hacks and also get your long awaited questions answered, we might be able to steer you in the right direction.

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3 Tips to Prepare Your SEO for the Holiday Season Now

Category: SEO

Holiday SEO Tips - blog

Stop What You’re Doing…

This blog post is going to identify 3 things you can do today to test your SEO, and what needs to be done to ensure you are ready for the holiday season.

Modern marketers know that one of the key elements to any successful search engine optimization program is time. Recently, it appears that if you implement a change to your SEO, the turnaround time will be about a month until you see the results from those changes. This is crucial to know so you can make sure you’re always prepared for the future by making SEO changes ahead of time. This blog post will cover three easy improvements to your SEO that you can make today so you’re prepared later on this year for the upcoming holiday season!

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How to Build a Strong SEO Foundation

Category: SEO

strong-seo-foundation

When it comes to SEO, a strong foundation in positive SEO practices is a must for a successful online business. While there are many different tactics out there, the core concepts that make up a strong SEO foundation have endured the ever-changing online landscape over the years, and it is these tactics you’ll want to be sure you’re implementing to make sure your SEO stands the test of time.

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structured data

In the world of search engine optimization, structured data is a crucial element for success. Webmasters use structured data, also known as ‘microdata’, to add additional information or markup tags to a website. Search engines then read these markup tags and display them as rich snippets on the search engine results page, or SERP.

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[Infographic] Mobilegeddon

Category: SEO

mobilegeddon

It’s been hard to avoid at least hearing about the arrival of “Mobilegeddon” in the search world, but do you know how it really works, or why it’s so important? Check out our latest infographic for our breakdown on how Google’s latest mobile algorithm update works, how you can make sure you’re benefiting from it, and why it’s so crucial to have a mobile-friendly site today!

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mobile-friendly-mobilegeddon

As most us of have heard, (or perhaps been put into a panic by the trending hashtag #Mobilegeddon), this week Google rolled out its latest algorithm update for mobile. While this update is merely meant to help mobile searchers access mobile-friendly sites easier, the reaction online has been slightly more dramatic,  featuring photoshopped images of bomb explosions, raining fire, and warnings of caution to “survive” this update.

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