Thanksgiving to Cyber Monday: Insights Unveiled

Category: Analytics, Marketing Dilemmas, Mobile, Paid Search, SEO

Holiday InsightsNow that Thanksgiving dinner is over, Black Friday crowds are gone, and Cyber Monday deals have ended, here are some interesting stats to munch upon. Note that we have considered data from Adobe’s cmo.com as well as the data mined by NetElixir’s proprietary tool, LXRInsights.

Our holiday projections have been featured in Internet Retailer, BizReport, eMarketer, MediaPost, and more! Find out what all the buzz is about at our webinar, 2016 Holiday Weekend: By the Numbers, on Friday, December 2nd from 2 to 2:30 p.m.

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Penguin 4.0 Released!

Category: SEO

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What you need to know!

Google announced on September 23, 2016, that Real-Time Penguin or Penguin 4.0 is now live. The roll out will continue in the coming weeks as Google updates Penguin in various languages.

There are two main takeaways from the update:

The algorithm will be in real-time so that spam results are caught and de-indexed on a continuous basis.

The algorithm is granular, so that instead of a sitewide penalty, specific pages that are spamming, will be devalued in rankings.

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Holiday Webinar Recap

Category: Marketing Dilemmas, Mobile, Netelixir Updates, Paid Search, SEO

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We predict a brutally competitive holiday season.

That why our recent webinar, {Winning Strategies for this Holiday Season: Predictions & Recommendations}, provided the right information to bring your holiday marketing plan to life.

The basis of our forecast included these factors:

Ongoing analysis of ecommerce and search engine marketing metrics for our customer base of midsize and large customers with > $350 MM online revenue (Nov-Dec.)

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Mobile Page Speed WILL BE a Mobile Ranking Factor Soon

Category: Marketing Dilemmas, SEO

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…And how you can be ready.

Ah, PageSpeed. The ranking factor and website performance metric that is the bane of so many webmaster’s existence. On one hand, you want to make sure that your end user and Google have the quickest experience possible, but on the other hand you want to make the interactive experience a unique feature for your brand and website.

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#SEOWeek Cheat Sheet

Category: SEO

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As a special thank you for making #SEOWeek such an exciting and successful event, we wanted to share with you your our definitive #SEOWeek Cheat Sheet.

With this Cheat Sheet in hand, navigating through the world of SEO has never been easier.

In case you missed any of our previous sessions, you’ll be able to find full recaps all on our blog.

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#SEOWeek – Your Answers, Unveiled

Category: SEO

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Now that #SEOWeek has wrapped up, we wanted to share some of recurring questions we heard throughout the event.

Question 1: What is the importance of Schema/Structured Data?

There’s two pieces of structured data that we recommend making use of. The first and most appealing is potential of displaying differently on the SERP (Search Engine Results Page). By utilizing review information, navigational markup, and other information, you can potentially change the way your listing appears in the organic SERP. This change has been shown to improve your CTR (Click-Through Rate) by up to 30& without improving your position.

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#SEOWeek – Day 5: Is Content Still King?

Category: SEO

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In today’s session of #SEOWeek, Shawn Swaim, Global Head of SEO, and Christie Labarca, SEO Manager, discussed how content has always been an important part of search engines and their ranking factors. Watch the video below to find out more about the rules of content success, best practices, and the relationship between content and social media.

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#SEOWeek – Day 4: Let’s Get Tech-Ni-Cal

Category: SEO

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In today’s session of #SEOWeek, Shawn Swaim, Global Head of SEO, and Christie Labarca, SEO Manager, helped navigate you through the technical parts of SEO without cause you fear and a. Watch the recording below to find out more about best practices for a SEO optimized website, how to test Google’s cache, improving load time, what the various types of sitemaps are, and more!

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#SEOWeek – Day 3: It’s A Mobile World

Category: SEO

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In today’s session of #SEOWeek, Shawn Swaim, Global Head of SEO, and Christie Labarca, SEO Manager, discussed the importance of having a mobile-friendly web presence for your brand. Watch the video below so you can gain some insight on factors that affect ranking, page load speed, user experience, and more. Best of all, you’ll gain knowledge on best practices you can implement for a more mobile-friendly site.

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