Video: 4 Google Shopping Performance Figures You Can’t Ignore

Category: Paid Search

BLOG 4mS OF SHOPPING VIDEO

Are you looking for a superior way to promote your products and acquire more conversions online?

As part of NetElixir’s Google Shopping Countdown Series, we created a four-part video to highlight the value this AdWords upgrade can provide for your campaign performance. See how to maximize your product returns, reduce your spend, and increase your market share before the automatic switch takes place.

read more

Defining Google’s New Dynamic Sitelinks: What Are They & Why Were They Released?

Category: Paid Search

blog image Dynamic Sitelinks

Ever heard the saying, “behind every successful paid ad, there’s a sitelink?”

Probably not, but sitelinks allow advertisers to connect users with the exact content they are searching for. In fact, incorporating sitelinks can increase click-through-rates by up to 23%.

To help paid search advertisers generate more clicks, Google is releasing a new, free AdWords feature called Dynamic Sitelinks.

read more

4 Strategies You Need to Know to Transition to Google Shopping [Free Checklist]

Category: Paid Search

blog Google Shopping Checklist

The move from Product Listing Ads towards Google Shopping Campaigns is less than 28 days away. That means it’s time for online retailers to really dig in and start learning the best tactics to successfully utilize this new AdWords campaign to promote their products online.

Unfortunately this process is anything but easy, and we felt it would be valuable to come up with a checklist for Google Shopping that clearly lays out all the strategies you need to know to make your migration process as quick and seamless as possible.

read more

THE 4 ESSENTIAL Ms OF GOOGLE SHOPPING CAMPAIGNS (INFOGRAPHIC)

Category: Paid Search

google shopping

With the transition to Google Shopping Campaigns less than 2 months away, online retailers everywhere need to prepare themselves for this substantial alteration to their AdWords account.

To help familiarize you with the inner workings of what’s to come, we’ve prepared an infographic highlighting the 4 essential M’s of Google Shopping campaigns- Manage, Measure, Monitor, Maximize. 

read more

Google Shopping Campaigns: 4 Key Benefits You Need to Know

Category: Paid Search

google-shopping-products-featured

Did you know Product Listing Ads attract 34% more clicks than regular ads?

It’s no secret PLAs have become a huge revenue source for digital retailers around the world.

To help you generate even more traffic from your products, Google is transitioning all PLA Campaigns to a new campaign type called Shopping Campaigns.

read more

Ad Copy Q&A From the Minds Behind the Math

Category: Paid Search

ad-copy-blog

First off, we just want to thank everyone for attending the Ad Copy webinar on April 24th. Even though the webinar started at 2pm ET, we still only had enough time left for a few questions.

NetElixir University is all about sharing knowledge and with that in mind, here is the Q&A segment of the webinar designed to answer all the questions you have about how to find the math behind the message for your paid ads.

read more

Crafting Ad Creatives based on Customer Journey

Category: Paid Search

Paid Search is mostly valued as a new customer acquisition channel. However, its value as a channel that influences existing customer behavior and long term loyalty is often ignored.

We have been able to extract incremental value from paid search campaigns – both revenues as well as consumer insights – by building campaigns around customer journeys.

read more

Crafting Ad Copy With a Mathematical Approach

Category: Paid Search

When you think of writing successful ads for Google Adwords, the first, customary notion is to craft creative copy.
copy-cropped
But how is creative truly defined? Writing can be very subjective and complex and understanding what will yield more clicks is not an exact science. Or, so goes the common thought.

read more

Product Listing Ads Webinar Q&A: Find Out the Answers

Category: Paid Search

questionmark

First off, we just want to thank everyone for attending the Product Listing Ads webinar last week. Even though the webinar started at 2pm ET on the dot, we still only had enough time left for a few questions.

NetElixir University is all about sharing knowledge and with that in mind, here is the Q&A segment of the webinar designed to answer all the questions you need to know about how to successfully run your PLA campaigns.

read more

The Success of PLAs Confirms The “Verticalization” of Search

Category: Paid Search

img_1Back in 2012 when Google unveiled Product Listing Ads, there was apprehension in the online community around whether they were ever going to be as lucrative as regular text ads or even organic listings.However, this hesitation quickly fell by the wayside. According to new research, digital advertisers have doubled their PLA spend and the number of PLA ads on Google is up 99%! In addition, PLAs now appear above both paid ads and organic results on Google’s SERP.

read more

1 3 4 5 6 7