4 Strategies You Need to Know to Transition to Google Shopping [Free Checklist]

Category: Paid Search

blog Google Shopping Checklist

The move from Product Listing Ads towards Google Shopping Campaigns is less than 28 days away. That means it’s time for online retailers to really dig in and start learning the best tactics to successfully utilize this new AdWords campaign to promote their products online.

Unfortunately this process is anything but easy, and we felt it would be valuable to come up with a checklist for Google Shopping that clearly lays out all the strategies you need to know to make your migration process as quick and seamless as possible.

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THE 4 ESSENTIAL Ms OF GOOGLE SHOPPING CAMPAIGNS (INFOGRAPHIC)

Category: Paid Search

google shopping

With the transition to Google Shopping Campaigns less than 2 months away, online retailers everywhere need to prepare themselves for this substantial alteration to their AdWords account.

To help familiarize you with the inner workings of what’s to come, we’ve prepared an infographic highlighting the 4 essential M’s of Google Shopping campaigns- Manage, Measure, Monitor, Maximize. 

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Google Shopping Campaigns: 4 Key Benefits You Need to Know

Category: Paid Search

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Did you know Product Listing Ads attract 34% more clicks than regular ads?

It’s no secret PLAs have become a huge revenue source for digital retailers around the world.

To help you generate even more traffic from your products, Google is transitioning all PLA Campaigns to a new campaign type called Shopping Campaigns.

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Ad Copy Q&A From the Minds Behind the Math

Category: Paid Search

ad-copy-blog

First off, we just want to thank everyone for attending the Ad Copy webinar on April 24th. Even though the webinar started at 2pm ET, we still only had enough time left for a few questions.

NetElixir University is all about sharing knowledge and with that in mind, here is the Q&A segment of the webinar designed to answer all the questions you have about how to find the math behind the message for your paid ads.

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Crafting Ad Creatives based on Customer Journey

Category: Paid Search

Paid Search is mostly valued as a new customer acquisition channel. However, its value as a channel that influences existing customer behavior and long term loyalty is often ignored.

We have been able to extract incremental value from paid search campaigns – both revenues as well as consumer insights – by building campaigns around customer journeys.

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Crafting Ad Copy With a Mathematical Approach

Category: Paid Search

When you think of writing successful ads for Google Adwords, the first, customary notion is to craft creative copy.
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But how is creative truly defined? Writing can be very subjective and complex and understanding what will yield more clicks is not an exact science. Or, so goes the common thought.

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Product Listing Ads Webinar Q&A: Find Out the Answers

Category: Paid Search

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First off, we just want to thank everyone for attending the Product Listing Ads webinar last week. Even though the webinar started at 2pm ET on the dot, we still only had enough time left for a few questions.

NetElixir University is all about sharing knowledge and with that in mind, here is the Q&A segment of the webinar designed to answer all the questions you need to know about how to successfully run your PLA campaigns.

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The Success of PLAs Confirms The “Verticalization” of Search

Category: Paid Search

img_1Back in 2012 when Google unveiled Product Listing Ads, there was apprehension in the online community around whether they were ever going to be as lucrative as regular text ads or even organic listings.However, this hesitation quickly fell by the wayside. According to new research, digital advertisers have doubled their PLA spend and the number of PLA ads on Google is up 99%! In addition, PLAs now appear above both paid ads and organic results on Google’s SERP.

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Bing Product Ads: Why, What, and How?

Category: Paid Search

Why has Bing started offering Product Ads?

bing pla ads

As we have discussed throughout the month of February, Product Listing Ads(PLAs) are search ads that include richer product information such as image, price and description. They deliver key information about a product to help users make a decision right at the moment they are getting ready to buy.

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Merchant Promotions:Take Your PLAs to The Next Level

Category: Paid Search

pla_merchant_promotionsSince their launch in July 2012, Product Listing Ads (PLAs) have become a great way to capture more attention for your products.

With Google renewing its emphasis on monetizing search, it should come as no surprise that PLAs now appear right at the top of the Search Engine Results Page- above paid ads and organic results.

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