With Paid Ads, Organic Results, and Google Shopping on the SERP today, there are many opportunities to reach potential customers before they even scroll down the page. In the following infographic, NetElixir University shows how taking advantage of all of these channels directly correlates to return on ad-spend, and the number of orders received.
Did you know that according to a research report published by Flurry, last year US consumers downloaded an average of 8.8 apps each month? That alone is a lot, but when we dug a little deeper into the data, we found that 20% of US consumers downloaded a staggering 17 apps a month— that’s about 32 million US mobile consumers downloading 17 apps every single month!
With the Christmas holiday selling season quickly approaching, and with last year’s tremendous growth in mobile sales & traffic as indications of what is to come this year, there is no time like the present to re-think your paid search efforts on mobile devices, especially if you are not doing so today.
As the second-largest digital advertising platform in the world, Facebook is able to track its 1.3 billion users on desktop platforms and mobile devices like smartphones, tablets and more. By using Facebook’s user data, advertisers will be able to do the same. This week, Facebook rolled-out Atlas, a revamped ad platform that gives user data to online marketing advertisers so they can direct targeted ads to each person via thousands of other websites and mobile ads across the internet.
Are you looking for a superior way to promote your products and acquire more conversions online?
As part of NetElixir’s Google Shopping Countdown Series, we created a four-part video to highlight the value this AdWords upgrade can provide for your campaign performance. See how to maximize your product returns, reduce your spend, and increase your market share before the automatic switch takes place.
Ever heard the saying, “behind every successful paid ad, there’s a sitelink?”
Probably not, but sitelinks allow advertisers to connect users with the exact content they are searching for. In fact, incorporating sitelinks can increase click-through-rates by up to 23%.
To help paid search advertisers generate more clicks, Google is releasing a new, free AdWords feature called Dynamic Sitelinks.
The move from Product Listing Ads towards Google Shopping Campaigns is less than 28 days away. That means it’s time for online retailers to really dig in and start learning the best tactics to successfully utilize this new AdWords campaign to promote their products online.
Unfortunately this process is anything but easy, and we felt it would be valuable to come up with a checklist for Google Shopping that clearly lays out all the strategies you need to know to make your migration process as quick and seamless as possible.
With the transition to Google Shopping Campaigns less than 2 months away, online retailers everywhere need to prepare themselves for this substantial alteration to their AdWords account.
To help familiarize you with the inner workings of what’s to come, we’ve prepared an infographic highlighting the 4 essential M’s of Google Shopping campaigns- Manage, Measure, Monitor, Maximize.