In the world of Paid Search, when we create advertisements to fit the limited space on the SERP, we sometimes fall short of reaching the emotions of our customers. We pack our PPC ad copies with what we know as the best practices, like price-points and offer descriptions, and often come up short of giving our ads strong emotional appeal.
While search marketers believe dominating the Search Engine Results Page (SERP) can drive incremental revenue, it is often hard to quantify its impact. To solve this problem, NetElixir’s Retail Intelligence Lab commissioned a research project to measure the incremental influence on online conversions and resulting revenue due to the presence of PPC, PLA and SEO listings on all the same SERP—what we call “dominating” the SERP.
With Paid Ads, Organic Results, and Google Shopping on the SERP today, there are many opportunities to reach potential customers before they even scroll down the page. In the following infographic, NetElixir University shows how taking advantage of all of these channels directly correlates to return on ad-spend, and the number of orders received.
Did you know that according to a research report published by Flurry, last year US consumers downloaded an average of 8.8 apps each month? That alone is a lot, but when we dug a little deeper into the data, we found that 20% of US consumers downloaded a staggering 17 apps a month— that’s about 32 million US mobile consumers downloading 17 apps every single month!
With the Christmas holiday selling season quickly approaching, and with last year’s tremendous growth in mobile sales & traffic as indications of what is to come this year, there is no time like the present to re-think your paid search efforts on mobile devices, especially if you are not doing so today.
As the second-largest digital advertising platform in the world, Facebook is able to track its 1.3 billion users on desktop platforms and mobile devices like smartphones, tablets and more. By using Facebook’s user data, advertisers will be able to do the same. This week, Facebook rolled-out Atlas, a revamped ad platform that gives user data to online marketing advertisers so they can direct targeted ads to each person via thousands of other websites and mobile ads across the internet.
Are you looking for a superior way to promote your products and acquire more conversions online?
As part of NetElixir’s Google Shopping Countdown Series, we created a four-part video to highlight the value this AdWords upgrade can provide for your campaign performance. See how to maximize your product returns, reduce your spend, and increase your market share before the automatic switch takes place.
Ever heard the saying, “behind every successful paid ad, there’s a sitelink?”
Probably not, but sitelinks allow advertisers to connect users with the exact content they are searching for. In fact, incorporating sitelinks can increase click-through-rates by up to 23%.
To help paid search advertisers generate more clicks, Google is releasing a new, free AdWords feature called Dynamic Sitelinks.