Did you know that last year 28% of in-store sales were influenced by mobile devices, used either before or during shopping trips? In an effort to help retailers reach their customers at their most crucial mobile shopping moments, Google has come up with a few new ways to help retailers win those I-want-to-know, I-want-to-go, and I-want-to-buy micro moments.
It seems Bing Ads is always trying to catch up to Google AdWords, and their addition of UET (Universal Event Tracking) is latest step in that direction. So, what is Universal Event Tracking? Simply put, UET is a tag that enables performance tracking along with the opportunity to derive analytical insights.
What are the benefits of UET?
UET includes three key features that are similar to features offered in Google AdWords and
1. Site Analytics: UET provides customer engagement metrics, such as bounce rate, new users, etc.
2. Audience Remarketing: UET allows you to create remarketing lists and use remarketing in paid search.
3. Conversion Tracking: UET tracks all conversion actions, such as revenue and lead registration.
How do I implement UET?
Go to the UET interface within Bing Ads.
Click on “Create a Goal”.
Choose from a variety of conversion goals to monitor your customer activity (such as Destination, Duration by Visit, Pages per Visit, or a Custom Event).
Once your goal is created, click on “View Tag Details”.
Place your UET tag on all of your site’s pages.
Your tag will look like:
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