Bing and AOL Team Up

Category: Paid Search

bing-aol

I bet you didn’t see that coming, because we sure didn’t. Best of all, it’s completely official: “Bing now powers AOL web, mobile, tablet search, providing paid search ads and algorithmic organic search results to AOL properties worldwide and exclusively in the United States, Canada, the United Kingdom, and Australia.”

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The 2015 Mobile Holiday Preparedness Checklist

Category: Paid Search

Product Guru blog images Mobile

Now that the holiday shopping season is rapidly approaching, as you continue to optimize your account it’s crucial to understand how your mobile users behave, and how much of your budget you should allocate for them for the remainder of Q4. To help you prepare, we’ve come up with the 2015 Mobile Holiday Preparedness Checklist for all the mobile paid search measurements you need to know now, in order to optimize the value of your mobile plan this holiday season!

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Capture More Customers With Programmatic Remarketing

Category: Paid Search

Product Guru blog images Display

The online market is highly competitive, so for online businesses, every sale counts. Every business owner knows how painful it is to see a shopper browse through your website and then leave without making any transactions. In fact, 20-40% of users bounce on retail sites, — meaning advertisers lose not only sales, but their spend on advertising as well. Worst of all, the fewer shoppers you convert into buyers, the higher your CPA (cost-per-acquisition) is.

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Customer Match Targeting: The Next Generation of Ads

Category: Paid Search

Customer Match Targeting

For over a decade, marketers have been dreaming about achieving the holy grail of customer targeting: one-to-one marketing. When it comes to creating advertising messaging geared towards specific people, we’ve previously been limited to setting up demographics, or using cohorts to reach our target customers. However, this all changed when Google announced Customer Match Targeting, taking us above and beyond just B2C or B2B marketing, and instead shifting the paradigm to H2H: human to human.

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UPS-NetElixir

While search marketers haven’t quite yet mastered the art of fortune telling, they have mastered analyzing online search queries to figure out the who, what, when, where, and why of how their customers are shopping. Search can provide vital insights into how your customers shop online, and can be instrumental in allocating your budget and defining your strategies for the upcoming holiday shopping season.

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Retailification: Leveraging Google Shopping

Category: Paid Search

Product Guru blog images Google Shopping

As online shopping is becoming increasingly omnichannel, retailers need to take special care to capture their audience at the right moment. It has become imperative for advertisers to showcase their ads throughout the customer buying journey to hook users better. Because of this, the “retailification” process has become more complicated than ever before, as consumers are shopping across multiple channels and the retailer has to become smarter to capture them, no matter where they are.

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New Google Shopping Assortment Report Tool

Category: Paid Search

Shopping Assortment Report

Online retailers, rejoice! Google Shopping has once again implemented a new addition to its Google Merchant Center by adding a feature that’ll greatly help out retailers during the bustling holiday season and beyond.

The new Shopping Assortment Report will take the guesswork out of choosing which products you want to focus on selling this holiday season. This feature acts like a detective and uncovers your top 100 products and their brands that your online store doesn’t offer. This information is generated, based on how popular these products are in Google Shopping, and can be accessed easily right in your Merchant Center account.

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A PPC Ad Writer’s Dilemma: Price Match Guarantee vs. Low Price Guarantee

Category: Paid Search

PPC Ad Writer’s Dilemma

Price-based selling has become inevitable in today’s business, and it remains a successful customer acquisition hook. Many of my clients tend to offer a “Low Price Guarantee” and insist on using it as the primary USP in their paid search ad copies. Recently, I had an interesting situation occur around this topic.

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Structured Snippet Extensions

Since the successful launch of dynamic structured snippets for AdWords search ads, search marketers have been begging to be able to create their own customized structured snippets for their ads. Well, the wait is over, search marketers: AdWords has finally answered your prayers, and have launched their new structured snippet extensions for search ads!

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