Your Definitive Holiday Checklist

Category: Marketing Dilemmas, Paid Search

ChecklistThis holiday season, e-marketers have a lot on their hands when it comes to preparing for Q4. That’s why our team at NetElixir is sharing our secret to success with a helpful checklist for better performance and revenue into the new year. Continue reading to find out more!

How You Can Prepare at the Account Level:

  • Take a backup file for your whole account (including bids, ads, keywords, extensions, etc.).
  • Perform a complete configuration check of all the account, including tracking codes.
  • Maintaining a backup credit card is always a good practice for the account.

Creative Content for Text Ads:

  • Plan your promo calendar in advance so you know what to look forward to while staying ahead of the game.
  • Make sure you plan Expanded Text Ads in advance. This will help you get a better idea of what you need to mention and push.
  • Pre-schedule promotions and feed dates. For any promotional changes, upload ad copies in paused status with the updated promotion at least 24 hours prior to the event date.
  • Maintain two ad copies per ad group using “Regular” and “Same Day Shipping” or another offer. Plus, you should have one mobile ad copy out there, too.
  • You should use ad customizers for “Offer” ads or “Countdown” ads.
  • Check on real-time ad positioning to stay updated on your holiday campaign.

Everything You Need to Know for the Keyword or Campaign Level:

  • Create projects for certain weeks, while being thrifty about your budget. That way, the entire cost is maintained throughout a few weeks.
  • Launch event-specific campaigns. For example, add Black Friday and Cyber Monday as negatives to your other campaigns.
  • For bid changes, use ad scheduling bid adjustments.
  • Check the PST time zone and make sure to transfer budgets from east to west regions.
  • Perform late night feed uploads where purchases won’t be disrupted.
  • Check automated rules wherever they run.
  • Label your top performing keywords and measure metrics that don’t drop.
  • Use Ad Group level mobile bidding.
  • Review Year Over Year (YoY) comparisons for performance.
  • The quality of traffic tends to be bad during peak seasons. Make sure you perform a Square-Inch Analysis daily.
  • Regularly check competitor behavior. Affiliates may bid at that time.
  • Review November to December YoY analysis with spend and revenue.
  • Maintain a Google Analytics Dashboard with an hourly trend (Template Link).
  • By taking the time to follow these simple guidelines, e-marketers everywhere should be ready for Q4.

NetElixir cares about tracking and building your performance and revenue so that’s why we’ve put together this amazing checklist. Don’t make this holiday season more stressful than it already is!

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Thanksgiving to Cyber Monday: Insights Unveiled

Category: Analytics, Marketing Dilemmas, Mobile, Paid Search, SEO

Holiday InsightsNow that Thanksgiving dinner is over, Black Friday crowds are gone, and Cyber Monday deals have ended, here are some interesting stats to munch upon. Note that we have considered data from Adobe’s cmo.com as well as the data mined by NetElixir’s proprietary tool, LXRInsights.

Our holiday projections have been featured in Internet Retailer, BizReport, eMarketer, MediaPost, and more! Find out what all the buzz is about at our webinar, 2016 Holiday Weekend: By the Numbers, on Friday, December 2nd from 2 to 2:30 p.m.

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NetElixir Launches Weekly Consumer Insights

Category: Analytics, Marketing Dilemmas, Paid Search

Holiday Insights

We’re excited to announce that we’ll be conducting primary research on a quarterly basis to uncover consumer insights! Our very first consumer survey sought to discover the unique behavior of customers in regards to holiday shopping. Our team uncovered surprising insights into who, what, where, when, why, and how consumers are shopping this season. We wanted to share some of these insights with you.

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Holiday Shopping Behavior – 4 Insights Revealed

Category: Analytics, Marketing Dilemmas, Paid Search

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Our recent webinar, Holiday Shopping Behavior: What to Expect from Your Customers, utilized data from our Google Consumer Survey to gain valuable insights on how people search and buy products. Our Director of Analytics, Don Rodriguez, walked us through some of our insights on holiday shopping behavior. Continue reading to find out four more insights!

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5 Paid Search Hacks to Throttle Your Competition

Category: Paid Search

Paid Search HacksIn the first week of October, NetElixir conducted some primary research to understand the anticipated holiday shopping behavior. We’ll be conducting a webinar on October 20 to present our insights along with actionable tactics.

One of the most interesting trends we uncovered during our survey found that 82% of people don’t consider the brand name to be important when searching for the perfect holiday gift. This is a clear indication that shoppers are looking for tangible value and aren’t being conscious about intangibles like brand identity.

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NetElixir Celebrates 3 Product Launches

Category: Marketing Dilemmas, Netelixir Updates, Paid Search

Product Launch

September 15 was a very busy day at NetElixir as we launched three new and exciting projects to help our overall customer experience. Ask The Expert, AdWords Site Grader, and Shopping Campaign Support all made their debut. We also added a few updates to LXRPlugIn.

Ask The Expert

Ask The Expert is a one-of-a-kind solution bridging the chasm of not knowing how to benefit from digital marketing to successfully managing your own online marketing campaigns. When you run any free tool on LXRMarketplace, Ask The Expert predicts what questions you may have after using one of our tools, and it allows you to ask further questions to one of our live SEO and SEM experts. Our goal is to democratize search marketing to help small to mid-sized business from all over the world, succeed online.

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Holiday Webinar Recap

Category: Marketing Dilemmas, Mobile, Netelixir Updates, Paid Search, SEO

HolidayWebinar

We predict a brutally competitive holiday season.

That why our recent webinar, {Winning Strategies for this Holiday Season: Predictions & Recommendations}, provided the right information to bring your holiday marketing plan to life.

The basis of our forecast included these factors:

Ongoing analysis of ecommerce and search engine marketing metrics for our customer base of midsize and large customers with > $350 MM online revenue (Nov-Dec.)

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4 Mistakes To Avoid When Setting Up A Product Feed

Category: Paid Search

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A Google Merchant Center feed is a merchant’s database of products and attributes. This file feeds in relevant information for Product Listing Ads (PLAs) on Google. In our experience, we’ve come across advertisers who make common mistakes while setting up their shopping feed. That’s why we’re here to show you how you can avoid product disapprovals and temporary account suspension.

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What Should Your PLA Budget Be This Holiday Season?

Category: Paid Search

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Google PLAs or Product Listing Ads have become the real game changer in the retail industry with product specific image ads. Ever since they were introduced, the spending mix on Google PLAs has been increasing. Five years ago, it was at almost 10% and in Q1 in 2016, it’s increased to 37%.

With the holiday season around the corner, the chances of PLAs outsmarting text ads are even higher. There are new features like “Showcase Ads for Broader Queries” or “Buy Button in Ads” that make this visual format of ads even more appealing.

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