5 Paid Search Hacks to Throttle Your Competition

Category: Paid Search

Paid Search HacksIn the first week of October, NetElixir conducted some primary research to understand the anticipated holiday shopping behavior. We’ll be conducting a webinar on October 20 to present our insights along with actionable tactics.

One of the most interesting trends we uncovered during our survey found that 82% of people don’t consider the brand name to be important when searching for the perfect holiday gift. This is a clear indication that shoppers are looking for tangible value and aren’t being conscious about intangibles like brand identity.

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NetElixir Celebrates 3 Product Launches

Category: Marketing Dilemmas, Netelixir Updates, Paid Search

Product Launch

September 15 was a very busy day at NetElixir as we launched three new and exciting projects to help our overall customer experience. Ask The Expert, AdWords Site Grader, and Shopping Campaign Support all made their debut. We also added a few updates to LXRPlugIn.

Ask The Expert

Ask The Expert is a one-of-a-kind solution bridging the chasm of not knowing how to benefit from digital marketing to successfully managing your own online marketing campaigns. When you run any free tool on LXRMarketplace, Ask The Expert predicts what questions you may have after using one of our tools, and it allows you to ask further questions to one of our live SEO and SEM experts. Our goal is to democratize search marketing to help small to mid-sized business from all over the world, succeed online.

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Holiday Webinar Recap

Category: Marketing Dilemmas, Mobile, Netelixir Updates, Paid Search, SEO


We predict a brutally competitive holiday season.

That why our recent webinar, {Winning Strategies for this Holiday Season: Predictions & Recommendations}, provided the right information to bring your holiday marketing plan to life.

The basis of our forecast included these factors:

Ongoing analysis of ecommerce and search engine marketing metrics for our customer base of midsize and large customers with > $350 MM online revenue (Nov-Dec.)

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4 Mistakes To Avoid When Setting Up A Product Feed

Category: Paid Search


A Google Merchant Center feed is a merchant’s database of products and attributes. This file feeds in relevant information for Product Listing Ads (PLAs) on Google. In our experience, we’ve come across advertisers who make common mistakes while setting up their shopping feed. That’s why we’re here to show you how you can avoid product disapprovals and temporary account suspension.

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What Should Your PLA Budget Be This Holiday Season?

Category: Paid Search

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Google PLAs or Product Listing Ads have become the real game changer in the retail industry with product specific image ads. Ever since they were introduced, the spending mix on Google PLAs has been increasing. Five years ago, it was at almost 10% and in Q1 in 2016, it’s increased to 37%.

With the holiday season around the corner, the chances of PLAs outsmarting text ads are even higher. There are new features like “Showcase Ads for Broader Queries” or “Buy Button in Ads” that make this visual format of ads even more appealing.

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In our most recent webinar, {Google AdWords Holiday Announcements}, we discussed some of the major updates and innovations from Google. As you’re preparing for yet another exciting holiday season, here’s some tactics that’ll help elevate your marketing campaign to a whole new level.

Expanded Text Ads

Google has completely modified ads from Standard Text Ads to Expanded Text Ads (ETAs). With this new feature, you’re allowed two headlines (at 30 characters each), one description line (at 80 characters), and two paths (at 15 characters each) instead of the usual format were used to. This means more real estate space. What makes this even more interesting is the ads will display on both desktop and mobile.

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Early Findings on Expanded Text Ads

Category: Marketing Dilemmas, Paid Search

Expanded Text Ads

Google’s recently announced Expanded Text Ads (ETAs), which permit advertisers to expand the length of their ads by more than 50%. Expanded Text Ads are displayed on both desktop and mobile, and give advertisers the extraordinary capability of exploiting this additional space.

Much like Standard Text Ads, Expanded Text Ads are available on both the Google Search Network and the Google Display Network. ETAs are also supported by all Google AdWords tools that currently support Standard Text Ads.

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Google Rolls Out Expanded Text Ads

Category: Marketing Dilemmas, Paid Search

Expanded Text Ads

More Real Estate to Mobile Ads, thus higher CTR

Perhaps the most important innovation to Google’s new analytics roll out is their new Expanded Text Ads. Google even calls it the “biggest change to text ads since AdWords launched 15 years ago.” So what exactly does this mean for you? Let’s start by going through what Expanded Text Ads are.

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How To Increase Conversions in Product Listing Ads

Category: Marketing Dilemmas, Paid Search


Insights on Branded & Non Branded Product Listing Ads

Product Listing Ads (PLAs) or Shopping Campaigns give advertisers a retail-centric approach in account management. Search marketers bid on products or product groups, based on the value or volume, driven by specific products.

At NetElixir, we’ve followed the pyramid model of product bidding to maximize effectiveness. This model builds a typical retail environment in Pay-Per-Click (PPC).

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AdWords and Google Analytics Mobile Friendly Innovations

Category: Analytics, Paid Search

Mobile friendly

On May 24th, Google announced a few supremely important innovations to their Ads and Analytics products that could redefine the mobile digital marketing landscape in the near future. We present a crispy summarized table of the updates and their benefits.



Expanded Text Ads

Gives more real estate to mobile ads and hence higher CTR and lesser CPC

Bid adjustments across all devices

Previously only mobile bid adjustments were possible. Now the adjustments can be applied across all the devices.

Responsive Display Ads for Mobile

Unlocks native ad inventory. Brings more operational ease as Google takes care of ad development.

Local search ads across Google.com and Google Maps

Bridges the gap between online ads and offline store visits.

Strong embracing of Machine Learning in Google Analytics

Analytics has been reimagined for modern marketing

Similar Audiences in Search

Enables the capability to target non visitors who could be potential loyalists

Demographics in Search

Can create the truest audience for targeting directly

Cross exchange inventory in Google display network

Remarketing across display network becomes more effective by following the user across almost the entire web

Redesigned AdWords interface

AdWords get a mobile friendly interface

We would be publishing a series of blogs on each of these topics which will explain the benefits and implications in more detail.

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