Don’t Leave! Why Your Shoppers Abandon Their Carts

Category: Netelixir Updates
Source: http://blog.sitebrand.com

I love to shop online.  I don’t have to deal with pushy salespeople, I have peer recommendations at my fingertips and there’s just something so gratifying about getting a real package in a the mail.  The other day, I was browsing my usual stores and decided that it was time for a new pair of running sneakers.  Click, click, click and oooh, I definitely need socks and a pedometer!  But then at the checkout, my finger hovering over the mouse, I couldn’t pull the trigger.

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NetElixir brings World Cup flair to Internet Retailer

Category: Netelixir Updates

It’s about that time again…IRCE 2010 begins tomorrow and we can’t wait!  We have a timely theme for this year’s booth: FIFA World Cup!  Come by Booth #224 to take a closer look at the handmade South African keychains we’re giving away.  And for the true soccer fan, we will be raffling off 10 copies of Wii’s FIFA World Cup Game.  Make sure to pick up a copy of our brand new “Fresh Ideas” booklet, containing more than 20 actionable online advertising tips for retailers to stay ahead of competitors during this year’s holiday season.  Stop by and say hello…we can’t wait to meet you!

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Social Media Insights from Zak Stambor of Internet Retailer

Category: Netelixir Updates
Source: www.internetretailer.com

Since we’re gearing up for next week’s Internet Retailer Conference and Exhibition, I thought I’d reach out to someone who has their finger on the pulse of retailers.  Zak Stambor, in addition to editing the daily newsletters, covers Social Media for Internet Retailer Magazine.  At the Internet Retailer Conference, Zak and the rest of IRM’s editorial staff will be visiting with vendors in the exhibition hall and covering speaker presentations.

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Retailers: Enter Our Video Contest!

Category: Netelixir Updates
Source: www.pdastage.com

Here’s your chance to win 10 free hours of expert counsel from NetElixir’s seasoned ad operations team.  Send us a short video telling us about the challenges you face and why you think you need our help with your paid search advertising.  All videos will be viewed by our panel of judges and the winning retailer will be announced at the end of June.  Simply respond to our target=”_blank”>YouTube announcement and upload your video.  We can’t wait to see you!

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Help me, help you

Category: Netelixir Updates
Source: www.changeitmarketing.com

A few weeks ago, I had a problem with my computer.  I called the customer service number, innocently thinking that I would receive just that…service.  After a heated one way conversation with the computerized voice, I finally gained clearance to speak with a real person.  Two hours later, I was no closer to fixing the issue.  Seemingly, I was being passed from person to person on an unending cycle of “hold on, I’ll connect you to the correct department.”  This frustration just aggravated me and I eventually hung up.

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5 Minutes With…Steve Rockman

Category: Netelixir Updates
Source: http://todayinart.com

I had the pleasure of hearing Steve Rockman serve on a panel a few weeks ago at a Mobile Monday Mid-Atlantic event in Philadelphia.  He was so dynamic that I knew we had to speak…and speak we did!  Steve, SVP of Digital Strategy at The Star Group, is a wealth of information on social media.  I hope you find his insights as valuable as I did!

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NetElixir’s Ada Wong caught up with Rohit Bhargava, SVP at Ogilvy and keynote speaker at the Social Media Plus Summit event.  Rohit is a founding member of the 360 Digital Influence Group at Ogilvy, author of the best selling book Personality Not Included, teaches marketing at Georgetown University (where Ada went to college).  Rohit spoke about the importance of building brand personality in social media advertisers.

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Ada Wong, NetElixir’s Client Relationship Manager, had the chance to catch up with a few social media practitioners and leaders at the SocialMediaPlus Web 2.0 Business Summit earlier this week in Philadelphia.

Courtney Suthoff, Managing Supervisor at Fleishman Hillard, Inc., supports General Motors and specifically Mary Henige, GM’s Director of Social Media, Broadcast and Communications Technology, at her presentation at the Summit.  Ada caught up with Courtney after the session to discuss trends in social media from a public relations perspective.

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The Times They Are A Changin’

Category: Netelixir Updates

Among the current hot topics in the world of social media are the recent changes made to Facebook’s privacy policies.  Many, myself included, are not too comfortable with the way Facebook has shared user information.  They call it “instant personalization”.  I call it extremely sneaky…I had to find a tutorial on how to opt out of everything!  (You can find it here if you’re interested: http://tiny.cc/bwrsc).  The policy overhaul could blindside Facebook’s more casual users, which is why staying current on social media is so important.  Keeping up with the ever changing world of social media can help you to successfully engage your customers and create an open dialogue.  Here are some “best practices” for successfully running a social media campaign.

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Fresh Idea Tip #9: Make Transactional Landing Pages Relevant

Category: Netelixir Updates
When advertising online, companies should always be looking for ways to increase conversions. A couple of the many ways etailers can do this is by building trust, demonstrating consistency of message, and guiding visitors along a logical conversion path. In order to execute all of these methods, a relevant landing page must be built.   Searchers will be more likely to click on ads they feel meet all of their criteria, but the click is even more likely to evolve into a conversion if their experience on your site is easy and reliable. There are five incredibly important things to keep in mind when building transactional landing pages:   1. Maintain consistency of message and deliver what you promise. If you follow through with your ideas and commitments, the visitors to your site are more likely to follow through with their actions and purchase your products. 2. Segment visitors and guide them along the appropriate conversion paths. By understanding why visitors are at your site, you can direct them to pages that will be most relevant. 3. Keep the page simple- visitors should easily know what to do next. Online shoppers like simple, linear conversion paths. No one wants to spend minutes to find what they are looking for when it could take seconds. If visitors get lost on the site, they could get frustrated and just leave. 4. Establish landing page specific KPI’s that link to overall campaign KPI’s.

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