The NetElixir team is finally back from the IRCE in San Diego! It was truly a privilege to be a part of the largest online e-commerce show. The diversity, number of attendees and enthusiasm levels made the IRCE very special. We are so happy we had the opportunity to go and can’t wait for the next one!
The NetElixir team is really enjoying their time at the Internet Retailers Conference & Exhibition occuring right now in San Diego. There are a lot of great people to meet and the team is having a fantastic time handing out our NetElixir bag (which has turned out to be a huge hit!) and our 2011 Fresh Ideas Workbook that we’ve been waiting so anxiously to release!
The time has finally come! The NetElixir team is packing up and heading to the Internet Retailers Conference & Exhibition in San Diego, California tomorrow! We are very excited to see what this year’s conference has in store, meet all of the people we can, and have the opportunity to debut the 2011 Fresh Ideas Workbook to Turbo Charge Your Online Marketing Program This Holiday Season.
NetElixir’s 2011 Fresh Ideas Workbook is making its debut in only six days at this year’s Internet Retailer Conference & Exhibition in San Diego! The team at NetElixir is very excited for this year’s edition and wanted to give a sneak peak to what it has to offer!
With the fluctuating economy and the “Amazonification” over the Internet that is more than prevalent, it is obvious that these conditions have made it a struggle for any size online retailer to succeed today. NetElixir really tapped into this dilemma with this “practical idea-book” that was designed to help retailers of any size improve their online marketing programs and increase profit sales, especially in the most prominent time of the year for sales- the holiday season.
Summer is finally here and with that comes the long awaited warm weather and sunshine! So the last thing we all want to think about is snow, frigid weathers, and even more nerve racking, the holidays, right? Think again! The holiday season is the most prominent time for retailers of any size, bringing in 25-40% of annual sales for some. Because of this, it is never too early to start preparing to make the most of this year’s holiday shopping season.
When I saw this article “Best Buy CEO: Who’s Afraid of the iPad?” http://www.fastcompany.com/1691767/best-buy-ceo-tablets-not-the-death-of-notebooks on Fast Company two weeks ago, I thought to myself “Uh oh, something is shaking up Best Buy…” When Best Buy CEO Brian Dunn first cautioned about the “cannibalization of netbooks” by iPads by as much as 50%, and then he and President Mike Vitelli quickly backtracked the comment by saying how small a percentage iPad sales has been compared to the overall PC notebook market that it simply wouldn’t affect laptop sales.
You know the old saying, “Two heads are better than one?” Now we’re dealing with “Millions of heads are better than one.” Crowdsourcing is a compound of the words “crowd” and “outsourcing” and is defined by Wikipedia as the act of taking tasks traditionally performed by an employee or contractor and outsourcing them to a group of people or community, through an open call to a large group. Jeff Howe coined the term in an 2006 article in wired magazine.
It can be a daunting task to dive into email marketing for the first time. To help guide marketers through the nuances, I spoke to Jordan Lane, email marketing expert and author of the blog EmailMoxie.com.
NetElixir: Please tell me a little bit about your background as an email marketing expert.
Imagine you’re a brand with a rich history. Your followers are loyal but sales have been less than favorable over recent years. You need to revitalize your brand and give people new reasons to consider why they loved it in the first place.
Integrating social media into their advertising, the company launched a promotion geared towards amateur cooks. The Real Women of Philadelphia site was created as platform for interaction and engagement among consumers. Philadelphia Cream Cheese partnered with Food Network personality Paula Deen for their venture. The campaign kicked off in March with a YouTube video hosted by Paula announcing a cooking contest. Cooks were asked to submit videos highlighting their best recipes…using Philadelphia Cream Cheese, of course. The aspiring cooks were judged on personality rather than technical expertise. Deen and a panel of judges narrowed the field to 16 semi-finalists, who will be invited to a cook-off in Savannah, Georgia on June 3oth. The competition will stream live on the site and there will be winners in four categories: appetizers, entrees, side dishes, and desserts. Each lucky winner will receive a $25,000 contract that includes hosting a weekly online cooking show, participating in publicity tours, being featured in cooking videos, and appearing in a cookbook featuring the community’s favorite cream cheese recipes. After the four winners have been chosen, they will be in charge of soliciting recipes from other women in the growing online community. This contest, held over a period of 16 weeks, will culminate in a winner receiving a $500 prize.
We live in a world of bite sized communication. Our attention spans are short and if you don’t grab our attention in the first minute, we’ve most likely checked out and are on to the next thing. Brands seem to have picked up on this and are producing slick viral videos on YouTube. These are the videos we talk about, which in turn promote brand awareness or product sales. The examples below are the top viewed brand-driven ad campaigns for the first week in June. Though the videos come from established brand names, this is not to say that a smaller company can’t get involved. This is the beauty of user driven video content on YouTube. What makes these videos successful is how they entertain without a hard sell angle. Viral content doesn’t work unless it’s viewed as entertainment rather than a commercial. Take a look, get inspired.