Looking back at 2014, NetElixir has had quite an eventful year! It was full of taking on exciting projects, meeting all kinds of new people and developing several proprietary algorithms and tools to make search marketing easier. At the same time, NetElixir University worked to stay up to date with the latest SEM and PPC trends and shared them with all of our followers.
When Ideas meet Imagination.. Magic happens.
The 2014 X=Experience concluded on 9/23. It was indeed a magical experience. But, before I dive into some of the highlights of this year’s event let me share with you the purpose that drives this amazing event.
We created X= Experience in 2013 with an ambitious goal of bringing together best minds from retail and academia. The idea was to build a forum where fresh ideas could be discussed freely and openly… in a “classroom environment”. We wanted to create a truly collaborative learning experience.
Few retailers have a robust plan ready for the “shortest runway to Christmas since 2002”.
I have had hour long meetings with 9 retail firms in the last 20 hours at Shop.org (Chicago). One thing that strikes me as surprising as well as concerning is the lack of preparedness for a very short holiday season (3 week time between Thanksgiving and Christmas). Most retailers that I met with are still unable to fully fathom the “impact of one less week – 25% less time” on online demand.
35 Executive attendees. 275 minutes of insightful presentations by some of the brightest minds in Retail + Digital Marketing industry. Grounds for Sculpture, a venue that has often been rated as New Jersey’s best kept secret (270 sculptures spread across 42 acres). Senior Retail & Digital Media Executives and Ivy League Academicians engaged in exciting and extensive sessions of networking and peer to peer insight sharing.
We started NetElixir University on September 12, 2012. The purpose was to “democratize the digital marketing industry”. The goal – to train 10,000 businesses in the best practices of digital marketing. Our first event was the Search Marketing Workshop for Retailers. 15 executives from retail firms like Reed & Barton, Music and Arts and Haband attended our workshop. Over the past 12 months, we have conducted retail search marketing webinars – every month. Through our webinars, we have shared practical and proven search marketing tips with attendees (all retailers). Three of our webinars were co-hosted by eminent retail executives – Laura Jajko (VP, American Frame), Limin Zhao (Global PPC Manager, Lenovo) and Grace Yco (Digital Marketing Manager, Vix Paula Hermanny). Attendees loved the practical knowledge that was shared.
The NetElixir team was in full-force at eTail East 2013 in Philadelphia this week! We gave away an awesome new Lenovo Yoga to one lucky winner, Marit Weitnauer, Project Director at Eyes on Walls Art!
eTail attendees got a chance to win the Yoga by spinning the Wheel of SEM Facts at our booth and determining the # of entries they would receive in the drawing.
Our next webinar will focus on getting your SEM plans ready for the upcoming holiday season! Join us on Friday, August 16th at 2pm EST for “How to Build a Robust Holiday Search Marketing Plan: 3 Actionable Strategies”!
CEO & Founder, Udayan Bose, along with Sales Manager, Marinn Hersh, will be sharing tips on creating a robust search marketing plan for the holidays, and will share a sample promotional calendar that any search marketer can utilize for this critical time for sales.
Clix 2013, the first live digital marketing case study contest among B-School students in India, was a huge success! The finals took place this past Saturday at the Regenta One Hotel in Hyderabad. With over 75 registered teams, the winning group of four came from the Institute of Management Technology (IMT).
You can listen to NetElixir Radio on iTunes. Our webinars and interviews are now available as podcasts. Learn about SEM best practices during your daily commute and stay one step ahead of the game!http://widgets.itunes.apple.com/widget.html?c=us&brc=FFFFFF&blc=FFFFFF&trc=FFFFFF&tlc=FFFFFF&d=Search%20advertising%20mavens%20and%20friendly%20experts%20sharing%20SEM%20knowledge.&t=NetElixir%20Radio&m=podcast&e=podcast&w=250&h=300&ids=675781066&wt=playlist&partnerId=&affiliate_id=
Additionally you can listen to the Podcasts on NetElixir Radio.
If you don’t see the embeded podcast, please try refreshing your browser, or go directly to the Netelixir Podcast Channel.