We started NetElixir University on September 12, 2012. The purpose was to “democratize the digital marketing industry”. The goal – to train 10,000 businesses in the best practices of digital marketing. Our first event was the Search Marketing Workshop for Retailers. 15 executives from retail firms like Reed & Barton, Music and Arts and Haband attended our workshop. Over the past 12 months, we have conducted retail search marketing webinars – every month. Through our webinars, we have shared practical and proven search marketing tips with attendees (all retailers). Three of our webinars were co-hosted by eminent retail executives – Laura Jajko (VP, American Frame), Limin Zhao (Global PPC Manager, Lenovo) and Grace Yco (Digital Marketing Manager, Vix Paula Hermanny). Attendees loved the practical knowledge that was shared.