What to others might have seemed like an average Tuesday afternoon, to the NetElixir US office it was a day unlike any other. Bland sandwiches and lackluster salads were left elsewhere, as instead the aromas of seasoned beef, creamy cheese, and freshly-cut tomatoes wafted their way through the office hallways. After what seemed like centuries, the cheery voice of our Special Projects Coordinator, Kelly Rafalski, broke the silence as she announced to the masses that at long last, “Lunch is ready!”
Last Friday, July 10th, the NetElixir US crew closed up our office doors, slathered on some sunscreen, and headed outside for our annual company picnic. We all met up at the beautiful Mercer County Park and Marina with our families and furry friends for a gorgeous day of relaxation, amazing food, and team-bonding out in the sun!
We’re so excited this week to shine the blog spotlight on one of our paid search clients, Kansas City Steaks. The Kansas City Steak Company has been a paid search client of ours for a few years now, and just last week Google featured them as an online advertising success story in their Economic Impact Report!
While many may consider writing keyword-fueled content an SEO practice of the past, keywords do still play an important role, just not in the way you previously thought.
Before, your ranking for a specific keyword phrase depended upon how many times you mentioned that keyword in your content…even if you literally said chicken chicken chicken…chicken-chicken, chick-chicken to rank for the keyword “chicken.”
Looking back at 2014, NetElixir has had quite an eventful year! It was full of taking on exciting projects, meeting all kinds of new people and developing several proprietary algorithms and tools to make search marketing easier. At the same time, NetElixir University worked to stay up to date with the latest SEM and PPC trends and shared them with all of our followers.
When Ideas meet Imagination.. Magic happens.
The 2014 X=Experience concluded on 9/23. It was indeed a magical experience. But, before I dive into some of the highlights of this year’s event let me share with you the purpose that drives this amazing event.
We created X= Experience in 2013 with an ambitious goal of bringing together best minds from retail and academia. The idea was to build a forum where fresh ideas could be discussed freely and openly… in a “classroom environment”. We wanted to create a truly collaborative learning experience.
Few retailers have a robust plan ready for the “shortest runway to Christmas since 2002″.
I have had hour long meetings with 9 retail firms in the last 20 hours at Shop.org (Chicago). One thing that strikes me as surprising as well as concerning is the lack of preparedness for a very short holiday season (3 week time between Thanksgiving and Christmas). Most retailers that I met with are still unable to fully fathom the “impact of one less week – 25% less time” on online demand.
35 Executive attendees. 275 minutes of insightful presentations by some of the brightest minds in Retail + Digital Marketing industry. Grounds for Sculpture, a venue that has often been rated as New Jersey’s best kept secret (270 sculptures spread across 42 acres). Senior Retail & Digital Media Executives and Ivy League Academicians engaged in exciting and extensive sessions of networking and peer to peer insight sharing.
We started NetElixir University on September 12, 2012. The purpose was to “democratize the digital marketing industry”. The goal – to train 10,000 businesses in the best practices of digital marketing. Our first event was the Search Marketing Workshop for Retailers. 15 executives from retail firms like Reed & Barton, Music and Arts and Haband attended our workshop. Over the past 12 months, we have conducted retail search marketing webinars – every month. Through our webinars, we have shared practical and proven search marketing tips with attendees (all retailers). Three of our webinars were co-hosted by eminent retail executives – Laura Jajko (VP, American Frame), Limin Zhao (Global PPC Manager, Lenovo) and Grace Yco (Digital Marketing Manager, Vix Paula Hermanny). Attendees loved the practical knowledge that was shared.