When it comes to SEO, it’s not just the links you have on your site that matter — the links on other websites that link back to you are extremely important, as well. In fact, search engines use the number of backlinks that your website has as one of it’s most important signals for determining the quality of your website, as well as its ranking.
This past October was our latest installment of our Guest Expert Series webinars. We were honored to have the inspiring Derek Lidow, Princeton University Professor and author of Startup Leadership join us for a day of conversation and idea sharing with our CEO and Founder, Udayan Bose.
Derek Lidow is a longtime global CEO, innovator, entrepreneur, and startup coach with years of experience in growing businesses.
While search marketers haven’t quite yet mastered the art of fortune telling, they have mastered analyzing online search queries to figure out the who, what, when, where, and why of how their customers are shopping. Search can provide vital insights into how your customers shop online, and can be instrumental in allocating your budget and defining your strategies for the upcoming holiday shopping season.
While the X=Experience has come to its conclusion for another year, we’re still riding the waves of excitement over this year’s spectacular event. Our two day knowledge-sharing event took place on September 17th and 18th, and brought together some of the biggest and brightest minds in business and academia. It was a jam-packed marathon of brainstorming, ideating, and innovation, so we hardly know where to start!
After an exhilarating first day of this year’s X=Experience, we’re already kicking off Day 2 in full swing at the beautiful Grounds for Sculpture in Hamilton, NJ. After a full day of connecting and sparking some great discussions, we’re ready for our main event of bringing together some of the best minds in academia and business to stimulate path-breaking ideation and innovation!
The day is finally here! We’re so excited to welcome all of our guests and speakers to this year’s X=Experience event. It’s our mission to expand the boundaries of digital interactivity by bringing together both academic and industry thought leaders in an environment that stimulates path-breaking ideation through free flowing discussions. We’ve got a jam-packed agenda this year, and we can’t wait to get started.
What to others might have seemed like an average Tuesday afternoon, to the NetElixir US office it was a day unlike any other. Bland sandwiches and lackluster salads were left elsewhere, as instead the aromas of seasoned beef, creamy cheese, and freshly-cut tomatoes wafted their way through the office hallways. After what seemed like centuries, the cheery voice of our Special Projects Coordinator, Kelly Rafalski, broke the silence as she announced to the masses that at long last, “Lunch is ready!”
Last Friday, July 10th, the NetElixir US crew closed up our office doors, slathered on some sunscreen, and headed outside for our annual company picnic. We all met up at the beautiful Mercer County Park and Marina with our families and furry friends for a gorgeous day of relaxation, amazing food, and team-bonding out in the sun!
We’re so excited this week to shine the blog spotlight on one of our paid search clients, Kansas City Steaks. The Kansas City Steak Company has been a paid search client of ours for a few years now, and just last week Google featured them as an online advertising success story in their Economic Impact Report!
While many may consider writing keyword-fueled content an SEO practice of the past, keywords do still play an important role, just not in the way you previously thought.
Before, your ranking for a specific keyword phrase depended upon how many times you mentioned that keyword in your content…even if you literally said chicken chicken chicken…chicken-chicken, chick-chicken to rank for the keyword “chicken.”