How do you Nudge?

Category: Netelixir Updates

2016-08-19

Ever wonder how companies and concerned citizens creatively push people towards making healthier decisions? Easy! They simply offer a nifty image or sign that helps persuade people to move in a better direction than they would have before.

For example, imagine that every time you went to the vending machine and saw the amount of sugar in each drink hovering above your selection. Would that make you more likely to choose a bottle of water or soda?

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{#AnalyticsWeek} Day 5 – How Your Business Can Benefit from IBM’s Watson

Category: Analytics, Marketing Dilemmas, Netelixir Updates

2016-06-03 (1)

Though #AnalyticsWeek 2016 has come to an end, your adventures with analytics shouldn’t. We hope you learned amazing ways to use Google Analytics for your business.

In today’s last and final session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir discussed how Watson can help you effectively communicate your brand’s voice and walked you through data visualization and predictive analytics.

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2016-06-16

In today’s session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir, and Pawel Matkowski, Google Global Product Lead, Data Integrations, Google Analytics at Google discussed one of the least adopted, yet perhaps most powerful feature of Google’s Universal Analytics. Aptly named User ID, it provides you with an ability to identify and track your best customers’ visits and actions on your web site at the individual level which also enables a powerful set of cross-device conversion tracking capabilities.

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Learn All About User ID and Cross Device Reports

Category: Analytics, Netelixir Updates

User Explorer

User ID is an underutilized capability of the Universal Analytics version of Google Analytics. It  offers tremendous potential to improve your business, especially if you sell to businesses or are highly dependent upon repeat customers.

User ID is aptly named, as it allows website owners to Identify their visitors in Google Analytics. The User ID dimension is a unique identifier that the website owner can assign to individual users. We all know Google doesn’t allow Personally Identifiable Information in Google Analytics. That being said, a string of apparently random alphanumeric characters is allowed in the User ID dimension and that string could represent a hashed version of a customer’s email address or more practically, a customer’s account number or account ID from your website back end.

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Annual Knowledge Sharing Series #AnalyticsWeek Returns!

Category: Analytics, Netelixir Updates

2016-06-03 (1)

Calling all nerds, geeks, techies, marketing mavens, and data scientists!

Get ready for our second annual Einstein inspired series, #AnalyticsWeek from June 13 to 17. Jam-packed with helpful information, this week-long webinar series will provide you with fanatically analytical strategies and tactics to rule your web analytics. Featuring Don Rodriguez, Director of Analytics & Account Strategy at NetElixir, and guest speakers from Google and IBM, you will gain juicy insights into how you can grow your revenue, track customers, and how to get IBM’s Artificial Intelligence platform, Watson, to work for you.

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Meet NetElixir at Booth #1008 at IRCE

Category: Marketing Dilemmas, Netelixir Updates

2016-06-03

Our team at NetElixir will be at this year’s Internet Retailers Conference & Exhibition (IRCE) from June 7 to 11. Stop by at Booth #1008 for a free, customized Competitive Search Marketing Analysis. In less than 20 minutes, we’ll discuss your current digital presence, areas of opportunity, and show you how you can gain market share. You’ll have access to the status of your industry rivals, how you compare, and gain input on actionable areas of opportunity.

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Search Marketing Bootcamp

As our first NetElixir University West Coast event wrapped up last week, our partners, friends and teammates shared and discussed valuable insights and original research on search marketing strategies and tactics.  We’re here to share some of these findings with you from NetElixir’s X = {Search Marketing Boot Camp}.

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Celebrating the Launch of the LXRPlugin

Category: Netelixir Updates

plugin

At first it was merely an idea – create a tool that would let you pull your Google AdWords reports right into an Excel workbook. Not only would this revolutionize the way people use their Google AdWords but it would provide convenience, ease of access, and less time downloading .txt files. We wanted to make a tool that would make AdWords easy to understand and let people take charge and become an expert of their own AdWords account.

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Celebrating 10,000 Downloads For Our SEO Backlink Checker App!

Category: Netelixir Updates

seo-backlink-checker-app

When it comes to SEO, it’s not just the links you have on your site that matter — the links on other websites that link back to you are extremely important, as well. In fact, search engines use the number of backlinks that your website has as one of it’s most important signals for determining the quality of your website, as well as its ranking.

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