Learn All About User ID and Cross Device Reports

Category: Analytics, Netelixir Updates

User Explorer

User ID is an underutilized capability of the Universal Analytics version of Google Analytics. It  offers tremendous potential to improve your business, especially if you sell to businesses or are highly dependent upon repeat customers.

User ID is aptly named, as it allows website owners to Identify their visitors in Google Analytics. The User ID dimension is a unique identifier that the website owner can assign to individual users. We all know Google doesn’t allow Personally Identifiable Information in Google Analytics. That being said, a string of apparently random alphanumeric characters is allowed in the User ID dimension and that string could represent a hashed version of a customer’s email address or more practically, a customer’s account number or account ID from your website back end.

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Annual Knowledge Sharing Series #AnalyticsWeek Returns!

Category: Analytics, Netelixir Updates

2016-06-03 (1)

Calling all nerds, geeks, techies, marketing mavens, and data scientists!

Get ready for our second annual Einstein inspired series, #AnalyticsWeek from June 13 to 17. Jam-packed with helpful information, this week-long webinar series will provide you with fanatically analytical strategies and tactics to rule your web analytics. Featuring Don Rodriguez, Director of Analytics & Account Strategy at NetElixir, and guest speakers from Google and IBM, you will gain juicy insights into how you can grow your revenue, track customers, and how to get IBM’s Artificial Intelligence platform, Watson, to work for you.

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Meet NetElixir at Booth #1008 at IRCE

Category: Marketing Dilemmas, Netelixir Updates

2016-06-03

Our team at NetElixir will be at this year’s Internet Retailers Conference & Exhibition (IRCE) from June 7 to 11. Stop by at Booth #1008 for a free, customized Competitive Search Marketing Analysis. In less than 20 minutes, we’ll discuss your current digital presence, areas of opportunity, and show you how you can gain market share. You’ll have access to the status of your industry rivals, how you compare, and gain input on actionable areas of opportunity.

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{Webinar Q&A} Google AdWords Changes: Impact & Recommendations

Category: Marketing Dilemmas, Netelixir Updates

2016-06-01

Our recent webinar, Google AdWords Changes: Impact & Recommendations highlighted what Google’s announcements mean for the future of search marketing and provided concrete actions you can take to immediately take advantage of the new opportunities.

The Top 5 Recommendations shared during the webinar included:

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Celebrating the Launch of the LXRPlugin

Category: Netelixir Updates

plugin

At first it was merely an idea – create a tool that would let you pull your Google AdWords reports right into an Excel workbook. Not only would this revolutionize the way people use their Google AdWords but it would provide convenience, ease of access, and less time downloading .txt files. We wanted to make a tool that would make AdWords easy to understand and let people take charge and become an expert of their own AdWords account.

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Celebrating 10,000 Downloads For Our SEO Backlink Checker App!

Category: Netelixir Updates

seo-backlink-checker-app

When it comes to SEO, it’s not just the links you have on your site that matter — the links on other websites that link back to you are extremely important, as well. In fact, search engines use the number of backlinks that your website has as one of it’s most important signals for determining the quality of your website, as well as its ranking.

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Guest Expert Series with Derek Lidow

Category: Netelixir Updates

guest-expert-series

This past October was our latest installment of our Guest Expert Series webinars. We were honored to have the inspiring Derek Lidow, Princeton University Professor and author of Startup Leadership join us for a day of conversation and idea sharing with our CEO and Founder, Udayan Bose.

Derek Lidow is a longtime global CEO, innovator, entrepreneur, and startup coach with years of experience in growing businesses.

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UPS-NetElixir

While search marketers haven’t quite yet mastered the art of fortune telling, they have mastered analyzing online search queries to figure out the who, what, when, where, and why of how their customers are shopping. Search can provide vital insights into how your customers shop online, and can be instrumental in allocating your budget and defining your strategies for the upcoming holiday shopping season.

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Highlights of the 2015 X=Experience

Category: Netelixir Updates

Highlights of the 2015 X=Experience

While the X=Experience has come to its conclusion for another year, we’re still riding the waves of excitement over this year’s spectacular event. Our two day knowledge-sharing event took place on September 17th and 18th, and brought together some of the biggest and brightest minds in business and academia. It was a jam-packed marathon of brainstorming, ideating, and innovation, so we hardly know where to start!

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