A few weeks ago, I had a problem with my computer. I called the customer service number, innocently thinking that I would receive just that…service. After a heated one way conversation with the computerized voice, I finally gained clearance to speak with a real person. Two hours later, I was no closer to fixing the issue. Seemingly, I was being passed from person to person on an unending cycle of “hold on, I’ll connect you to the correct department.” This frustration just aggravated me and I eventually hung up.
I had the pleasure of hearing Steve Rockman serve on a panel a few weeks ago at a Mobile Monday Mid-Atlantic event in Philadelphia. He was so dynamic that I knew we had to speak…and speak we did! Steve, SVP of Digital Strategy at The Star Group, is a wealth of information on social media. I hope you find his insights as valuable as I did!
NetElixir’s Ada Wong caught up with Rohit Bhargava, SVP at Ogilvy and keynote speaker at the Social Media Plus Summit event. Rohit is a founding member of the 360 Digital Influence Group at Ogilvy, author of the best selling book Personality Not Included, teaches marketing at Georgetown University (where Ada went to college). Rohit spoke about the importance of building brand personality in social media advertisers.
Ada Wong, NetElixir’s Client Relationship Manager, had the chance to catch up with a few social media practitioners and leaders at the SocialMediaPlus Web 2.0 Business Summit earlier this week in Philadelphia.
Courtney Suthoff, Managing Supervisor at Fleishman Hillard, Inc., supports General Motors and specifically Mary Henige, GM’s Director of Social Media, Broadcast and Communications Technology, at her presentation at the Summit. Ada caught up with Courtney after the session to discuss trends in social media from a public relations perspective.
Among the current hot topics in the world of social media are the recent changes made to Facebook’s privacy policies. Many, myself included, are not too comfortable with the way Facebook has shared user information. They call it “instant personalization”. I call it extremely sneaky…I had to find a tutorial on how to opt out of everything! (You can find it here if you’re interested: http://tiny.cc/bwrsc). The policy overhaul could blindside Facebook’s more casual users, which is why staying current on social media is so important. Keeping up with the ever changing world of social media can help you to successfully engage your customers and create an open dialogue. Here are some “best practices” for successfully running a social media campaign.
With millions of people searching online everyday, advertisers need to find unique ways to stand out from their competitors. At the same time, consistency, honesty, and giving searcher what they expect can all help contribute to increasing conversions. By combining these two thoughts, online advertisers can create targeted ad copy to differentiate themselves, pre-qualify visitors, and build brand credibility.
Profit per click
Revenue per new customer (through SEM)/ Revenue per customer (overall)
Average order value per new customer
Cost per conversion (search)/ cost per conversion (all channels)
Percentage of (converting keywords/all keywords)