Holiday Results Match NetElixir’s Forecast

Category: Marketing Dilemmas, Netelixir Updates, Paid Search

Holiday

NetElixir projected a moderate YoY growth of 10.5% and 11% during the holiday season. In comparison, eMarketer forecasted a 17% increase and Deloitte predicted a 17 to 19% growth.

Our conservative estimate was due to three key factors, including:

Earlier than usual purchasing of holiday gifts, driven by Prime Day.

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Holiday ’16 YoY Growth Revealed

Category: Marketing Dilemmas, Netelixir Updates, Uncategorized

Holiday '16

In September 2016, our team estimated that the YoY e-commerce growth would be 11% during the holiday season. Guess what? It was 10.43%! Continue reading to find out some more data points to help you better understand what happened this season and how you can utilize this data for this year’s marketing plan.

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Trick or Treat – Not Just For Kids Anymore

Category: Marketing Dilemmas, Netelixir Updates

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Traditionally, Halloween is viewed as a holiday for children to dress up and collect candy. While that’s still very much the case, search results show that data is more skewed towards adult costumes. 32% of all Halloween costume searches came from Generation X, people aged 35 to 49, followed by the Baby Boomers, aged 50 to 64, at 21%.

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NetElixir Celebrates 3 Product Launches

Category: Marketing Dilemmas, Netelixir Updates, Paid Search

Product Launch

September 15 was a very busy day at NetElixir as we launched three new and exciting projects to help our overall customer experience. Ask The Expert, AdWords Site Grader, and Shopping Campaign Support all made their debut. We also added a few updates to LXRPlugIn.

Ask The Expert

Ask The Expert is a one-of-a-kind solution bridging the chasm of not knowing how to benefit from digital marketing to successfully managing your own online marketing campaigns. When you run any free tool on LXRMarketplace, Ask The Expert predicts what questions you may have after using one of our tools, and it allows you to ask further questions to one of our live SEO and SEM experts. Our goal is to democratize search marketing to help small to mid-sized business from all over the world, succeed online.

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Why You Should Use Enhanced Ecommerce

Category: Analytics, Netelixir Updates

2016-10-03

Don Rodriguez, Director of Analytics at NetElixir, presented a webinar on {How Enhanced Ecommerce Identifies Potential Customer Loss} where he filled us in on the power of Enhanced Ecommerce in analytics, especially during this upcoming holiday season.

What is Enhanced Ecommerce?

Enhanced Ecommerce is an optional feature of Google Analytics. It allows you to quickly and easily identify lost conversion opportunities on your site by reviewing Shopping Behavior, Product Performance, Product List Performance, On-Site Promotion and Coupon Redemption Tracking, and more.

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A Recap of This Year’s X=Experience

Category: Netelixir Updates

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Our 4th annual X=Experience was a huge success! This Knowledge-Sharing and Executive networking event took place on September 19 and 20, and brought together some of the biggest and brightest minds in academia and industry. Here’s a post captures our excitement.

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X=Experience Begins!

X=Experience kicked off Monday night as our guests gathered at the Westin hotel for cocktails and dinner. After dinner, we embarked on “A Night in the Life of Einstein” tour of historic downtown Princeton. The tour captured the true essence of our event – history wrapped in knowledge sharing and networking. And of course, it upheld our continuing fascination for everything Princeton.

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Holiday Webinar Recap

Category: Marketing Dilemmas, Mobile, Netelixir Updates, Paid Search, SEO

HolidayWebinar

We predict a brutally competitive holiday season.

That why our recent webinar, {Winning Strategies for this Holiday Season: Predictions & Recommendations}, provided the right information to bring your holiday marketing plan to life.

The basis of our forecast included these factors:

Ongoing analysis of ecommerce and search engine marketing metrics for our customer base of midsize and large customers with > $350 MM online revenue (Nov-Dec.)

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X=Experience Welcomes Christian Rudder

Category: Netelixir Updates

2016-09-14

Christian Rudder, founder of OkCupid joins NetElixir’s annual X=Experience event!

X=Experience is an exclusive, collaborative, knowledge-sharing, and networking event for senior retail executives and Ivy League professors. The mission of X=Experience is to expand the boundaries of digital interactivity by bringing together thought leaders from academia and industry in an environment that stimulates path-breaking ideation through free-flowing discussions. Christian Rudder is a perfect speaker to bridge this gap.

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How do you Nudge?

Category: Netelixir Updates

2016-08-19

Ever wonder how companies and concerned citizens creatively push people towards making healthier decisions? Easy! They simply offer a nifty image or sign that helps persuade people to move in a better direction than they would have before.

For example, imagine that every time you went to the vending machine and saw the amount of sugar in each drink hovering above your selection. Would that make you more likely to choose a bottle of water or soda?

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