With the Christmas holiday selling season quickly approaching, and with last year’s tremendous growth in mobile sales & traffic as indications of what is to come this year, there is no time like the present to re-think your paid search efforts on mobile devices, especially if you are not doing so today.
Millennial Statistics to Remember: Reinforcing Mobile UX Importance
Everywhere you turn, you see young people staring down at their smartphones or tablets, tapping away as they shop online, answer a text message, respond to an email, or play their favorite app. Over the past few years, the love that young people have for their mobile devices has turned into an obsession, and companies are beginning to take advantage of it.
The usage of mobile devices has grown by huge amounts over the past few years. Yet there is still some speculation as to the actual performance figures launching a mobile-friendly website can provide.
Our latest infographic cuts through the speculation to present a clear, before & after look that shows the revenue-generating power a mobile experience can have for all digital retailers.
Our findings are based on search marketing led hourly sales data aggregated on Black Friday for 38 large US online retailers (in 7 retail categories representing 120 million search impressions). NetElixir uses proprietary search marketing analytics technology, LXRRetail, for data aggregation and analysis.
In a recent study by IDC, sales of smartphones grew about 57% in the first quarter of this year. These smartphones account for 18.8% of all mobile phones shipped during 1Q10. Retailers seem to be taking advantage of this “consumer on the go” and mobile coupons are really beginning to take off. It is in a retailer’s best interest to explore a mobile coupon strategy; Graham Charlton of Econsultancy makes a compelling case.