Our findings are based on search marketing led hourly sales data aggregated on Black Friday for 38 large US online retailers (in 7 retail categories representing 120 million search impressions). NetElixir uses proprietary search marketing analytics technology, LXRRetail, for data aggregation and analysis.
In a recent study by IDC, sales of smartphones grew about 57% in the first quarter of this year. These smartphones account for 18.8% of all mobile phones shipped during 1Q10. Retailers seem to be taking advantage of this “consumer on the go” and mobile coupons are really beginning to take off. It is in a retailer’s best interest to explore a mobile coupon strategy; Graham Charlton of Econsultancy makes a compelling case.