iphone graphic copyWe’ve aggregated the data from this year, and have found that 18.3% of all searches happened from smartphones on Black Friday. 65.2% of all mobile sales happened between 6pm-midnight.

Our findings are based on search marketing led hourly sales data aggregated on Black Friday for 38 large US online retailers (in 7 retail categories representing 120 million search impressions). NetElixir uses proprietary search marketing analytics technology, LXRRetail, for data aggregation and analysis.

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You Can Take It With You: The Ease of Mobile Coupons

Category: Mobile
Source: http://www.amuniversal.com/ups/

In a recent study by IDC,  sales of smartphones grew about 57% in the first quarter of this year.  These smartphones account for 18.8% of all mobile phones shipped during 1Q10.  Retailers seem to be taking advantage of this “consumer on the go” and mobile coupons are really beginning to take off.  It is in a retailer’s best interest to explore a mobile coupon strategy; Graham Charlton of Econsultancy makes a compelling case.

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