Thanksgiving to Cyber Monday: Insights Unveiled

Category: Analytics, Marketing Dilemmas, Mobile, Paid Search, SEO

Holiday InsightsNow that Thanksgiving dinner is over, Black Friday crowds are gone, and Cyber Monday deals have ended, here are some interesting stats to munch upon. Note that we have considered data from Adobe’s cmo.com as well as the data mined by NetElixir’s proprietary tool, LXRInsights.

Our holiday projections have been featured in Internet Retailer, BizReport, eMarketer, MediaPost, and more! Find out what all the buzz is about at our webinar, 2016 Holiday Weekend: By the Numbers, on Friday, December 2nd from 2 to 2:30 p.m.

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Holiday Webinar Recap

Category: Marketing Dilemmas, Mobile, Netelixir Updates, Paid Search, SEO

HolidayWebinar

We predict a brutally competitive holiday season.

That why our recent webinar, {Winning Strategies for this Holiday Season: Predictions & Recommendations}, provided the right information to bring your holiday marketing plan to life.

The basis of our forecast included these factors:

Ongoing analysis of ecommerce and search engine marketing metrics for our customer base of midsize and large customers with > $350 MM online revenue (Nov-Dec.)

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{#AnalyticsWeek} Day 3 – 4 Insights to Improve Your Mobile Performance

Category: Analytics, Marketing Dilemmas, Mobile

Analytics Week - Day 3

In today’s session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir, and Steph Schmitt, Agency Account Strategist at Google, walked us through four key insights for measuring and improving your site’s performance with ecommerce’s fastest growing traffic segment, smartphone shoppers.

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{#AnalyticsWeek} The Power of Mobile in Analytics

Category: Analytics, Mobile

power

As we know, mobile is shoving its way towards the front of search marketing. It’s now outperforming desktop in traffic because mobile is more accessible and within arms reach at all times. People can find out about anything they want quickly and easily through their mobile device. Plus, social media remains a large influence in today’s digital world and fast mobile sharing will keep it that way. Today, most people search for things on mobile and make the final purchase on a desktop/tablet. However, conversion rates on mobile are improving as more and more website owners deploy mobile-friendly user experiences. Given those two trends, it’s important for ecommerce site owners to pay attention to their mobile performance and Day 3 of our upcoming #AnalyticsWeek will provide useful insights to do just that.

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‘Buyable Pins’: Purchase Products Right in the Pinterest App

Category: Mobile

buyable-pins

Pinterest, the visual discovery and bookmarking tool, was showing a greater potential to drive revenue for brands for a long time in comparison to other social networks. The social media company took this potential to the next level on June 2, 2015 when they  unveiled their new feature called “buyable pins” for users in the United States. Buyable Pins give an option for visitors to browse items by price and color and then finally purchase the product with a click without ever having to leave the social media platform. Users will be able to buy products directly through the company’s app using this new type of pin.

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multi-device attribution

Multi-device attribution is, without a doubt, the greatest struggle of the digital marketing industry. Digital marketers want to know what paths customers take before making an online purchase, but with the wide variety of devices customers are now using, these paths are often hard to track down. For instance, if a customer starts exploring a product from her smartphone, but ends up later purchasing that product from her desktop PC, our current attribution models would only credit the PC with driving this purchase. In reality, the smartphone should have gotten most of the credit, as that was the device which introduced the product to her in the first place.

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mobile-app-engagement-ads

Did you know that according to a research report published by Flurry, last year US consumers downloaded an average of 8.8 apps each month? That alone is a lot, but when we dug a little deeper into the data, we found that 20% of US consumers downloaded a staggering 17 apps a month— that’s about 32 million US mobile consumers downloading 17 apps every single month!

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mobile paid search

It’s easy to see that screen sizes on mobile devices have gotten bigger, making phones easier to use than ever before. Let’s take a closer look at the growth in both the use of mobile devices and screen size on those devices, and how these changes are impacting consumer behavior.

What was once considered a giant screen just several years ago now seems tiny in comparison to our modern smartphones. The average screen size before the iPhone was introduced in 2007 was less than 3”, and it wasn’t for another 4 years that the average size finally reached 4”.

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Capture

With the Christmas holiday selling season quickly approaching, and with last year’s tremendous growth in mobile sales & traffic as indications of what is to come this year, there is no time like the present to re-think your paid search efforts on mobile devices, especially if you are not doing so today.

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