As paid search advertising arena gets increasingly competitive, the ability to identify fresh sets of keywords with potential to “convert” has become a key driver of success.

NetElixir works exclusively with ecommerce companies. In 2010, after multiple sessions of brainstorming the NetElixir team came up with a novel idea to source fresh keywords. An idea that was both powerful, elegant and sustainable. We called this – SOCIAL KEYWORD SOURCING.

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Talking Digital Marketing on DataQuest!

Category: Marketing Dilemmas

NetElixir CEO Udayan Bose was featured on DataQuest, discussing how to achieve success in digital marketing!

“Solving digital marketing challenges requires a pertinent approach. Udayan feels that starting with tactics as people often do, is a recipe for failure. Instead, one has to set goals, set objectives, evaluate and identify strategies, and then decide on appropriate tactics.”

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The Science of Search Marketing

Category: Marketing Dilemmas

NetElixir is featured again! Check out the article on CIOL, India’s largest technology business website, about NetElixir’s analytical tools for aiding search marketing.

The site quoted our CEO, Udayan Bose, as saying:

“We have an analytical, technology-driven approach towards search marketing. Since India has a lot of analytical and mathematical talent, our confidence paid off […]We had to convert mathematical models to technology prototypes for multi-channel, core analytics and optimization from one dashboard – which also helps manage different social media platforms like Facebook, Twitter and the rest.”

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April 19th Webinar: 3 Tools To Audit Your Paid Search Campaigns!

Category: Marketing Dilemmas

Join us for NetElixir University’s next webinar “3 Tools To Audit Your Paid Search Campaigns” on Friday, April 19th, at 1pm EST!

Register here: https://www1.gotomeeting.com/register/764521081

Let’s face it. Paid search campaigns can’t really just run themselves. You need to check up on them at least once a month to tweak and make improvements to make sure they’re running efficiently and are profitable. This free 30-minute webinar presented by NetElixir’s CEO, Udayan Bose, will teach you how to audit your paid search account within minutes to eliminate waste and ensure that you’re getting the most out of your paid search setup.

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New Webinar! 7 Mobile SEM Best Practices & Research Insights

Category: Marketing Dilemmas

Mobile search marketing is undoubtedly the future of advertising. With mobile purchases making up over 15% of total online purchases this past holiday season, there’s no reason why you shouldn’t be looking into how you can make mobile search a priority in your marketing campaigns.

Join us for this free 45-minute webinar, where you can expect to:

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Google’s Enhanced adwords campaigns offer marketers the ability to manage campaigns for multi-device world. With features like ad customization, targeted bidding and an ability to track various conversion types (across devices), Google adwords makes it both simple, integrated and efficient for marketers.

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3 Free Tools to Boost your SEM Results!

Category: Marketing Dilemmas

At LXRMarketplace.com, we offer several free online tools to help you enhance your current online marketing efforts and fill any holes that are preventing you from reaching your full potential. Whether it’s a SEO- or SEM-related problem, proper diagnosis will help you find an effective solution and reach your goals more efficiently.

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Don’t Make these Three SEM Mistakes!

Category: Marketing Dilemmas
Last Friday, NetElixir University had the pleasure of hosting its second webinar, “3 SEM Mistakes to Avoid in 2013″!

 

CEO Udayan Bose along with Sales Manager, Marinn Hersh presented the webinar and discussed a few crucial SEM mistakes that search marketers are notorious for making when carrying out their campaigns.

 

Be sure to avoid the SEM mistakes presented to ensure a smooth and successful 2013!
  • Make sure you put into place a holistic search marketing plan
    • Schedule meetings between your SEO and SEM teams once a quarter
    • Use technology to measure cross-search attribution
    • Use LXRretail’s SEO-SEM Dashboard to improve search marketing efficiency

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3 SEM Mistakes to Avoid in 2013!

Category: Marketing Dilemmas

NetElixir University will be hosting it’s 2nd webinar, “3 SEM Mistakes to Avoid in 2013″ on Friday, January 25th, from 2-2:30pm EST!

Register here.

We’ve done the research… 70% of retail search advertisers do not have a clear and defined digital marketing plan in place! This means only 30% of digital marketers are operating with a coherent plan that connects their annual goals, strategic initiatives, and tactics. Which percentage do you fall into?

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