Online Sales Spike Prior to Labor Day: Facts

Category: Marketing Dilemmas

The week leading to Labor Day this year saw a significant spike in online sales for our retail clients. Y/Y sales grew (average) by 73% during this week. The spike was experienced by retailers across 7 retail categories from consumer electronics to home furnishings.

Some interesting SEM research facts pertaining to online sales (week of Aug 26) -

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Holiday Search Marketing Calendar: Why You Need One?

Category: Marketing Dilemmas

 2013 Holidays are unique because of 2 reasons -

  1. There are 6 less shopping days between Thanksgiving and Christmas (the shortest runway since 2002).
  2. Online sales trends this year have been unpredictable, both in their “highs and lows”, often making predictions irrelevant.

One thing can be safely predicted though.. a short runway to Christmas will most definitely lead to more intense competition than ever before.

At NetElixir, we have been conducting holiday search marketing trends and consumer insights research since 2008. We have identified some “lead indicators (trends)” that enable higher holiday forecast accuracy.

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Scripting Cost Alerts!

Category: Marketing Dilemmas

The successful performance of paid search marketing depends upon the level of optimization acquired by advertiser’s accounts. The advertiser has to make sure that accounts generate sizeable revenue while the costs are kept under control. These cost constraints have always remained challenging in the search advertising space and Account Managers at NetElixir constantly explore better ways to remain watchful on these restraints. One method NetElixir uses is to keep an eye on the cost factor i.e., to employ an Adwords Script which runs every day and alerts the advertiser when the account level monthly cost exceeds a certain percentage of the budget. The script is explained below along with comments:

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As paid search advertising arena gets increasingly competitive, the ability to identify fresh sets of keywords with potential to “convert” has become a key driver of success.

NetElixir works exclusively with ecommerce companies. In 2010, after multiple sessions of brainstorming the NetElixir team came up with a novel idea to source fresh keywords. An idea that was both powerful, elegant and sustainable. We called this – SOCIAL KEYWORD SOURCING.

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Talking Digital Marketing on DataQuest!

Category: Marketing Dilemmas

NetElixir CEO Udayan Bose was featured on DataQuest, discussing how to achieve success in digital marketing!

“Solving digital marketing challenges requires a pertinent approach. Udayan feels that starting with tactics as people often do, is a recipe for failure. Instead, one has to set goals, set objectives, evaluate and identify strategies, and then decide on appropriate tactics.”

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The Science of Search Marketing

Category: Marketing Dilemmas

NetElixir is featured again! Check out the article on CIOL, India’s largest technology business website, about NetElixir’s analytical tools for aiding search marketing.

The site quoted our CEO, Udayan Bose, as saying:

“We have an analytical, technology-driven approach towards search marketing. Since India has a lot of analytical and mathematical talent, our confidence paid off […]We had to convert mathematical models to technology prototypes for multi-channel, core analytics and optimization from one dashboard – which also helps manage different social media platforms like Facebook, Twitter and the rest.”

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April 19th Webinar: 3 Tools To Audit Your Paid Search Campaigns!

Category: Marketing Dilemmas

Join us for NetElixir University’s next webinar “3 Tools To Audit Your Paid Search Campaigns” on Friday, April 19th, at 1pm EST!

Register here: https://www1.gotomeeting.com/register/764521081

Let’s face it. Paid search campaigns can’t really just run themselves. You need to check up on them at least once a month to tweak and make improvements to make sure they’re running efficiently and are profitable. This free 30-minute webinar presented by NetElixir’s CEO, Udayan Bose, will teach you how to audit your paid search account within minutes to eliminate waste and ensure that you’re getting the most out of your paid search setup.

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New Webinar! 7 Mobile SEM Best Practices & Research Insights

Category: Marketing Dilemmas

Mobile search marketing is undoubtedly the future of advertising. With mobile purchases making up over 15% of total online purchases this past holiday season, there’s no reason why you shouldn’t be looking into how you can make mobile search a priority in your marketing campaigns.

Join us for this free 45-minute webinar, where you can expect to:

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Google’s Enhanced adwords campaigns offer marketers the ability to manage campaigns for multi-device world. With features like ad customization, targeted bidding and an ability to track various conversion types (across devices), Google adwords makes it both simple, integrated and efficient for marketers.

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