Analyzing How Millennials Are Revolutionizing the Travel Industry

Category: Marketing Dilemmas

mockup

 

You don’t have to look around very long to see that the Internet has evolved in the past few years – so much in fact that as it has shaped the way we think and act. Wherever you are right now, stop and take a moment to look around. What do you see? Chances are you will see the people by your side, with their heads looking down at their phone, buying something, or performing another related action. They could be messaging their friend, researching something on Google, or simply checking their Facebook news feed. As the internet has shaped the actions of humans, it has also shaped the way businesses reach consumers. If humans are using their mobile devices for an extended part of the day, wouldn’t it make sense for businesses to showcase their products or services via mobile devices as well?

read more

Improving Mobile User Experience for the Millennial Generation

Category: Marketing Dilemmas, Mobile

Millennial Statistics to Remember: Reinforcing Mobile UX Importance

iPhone-Mockup-PSD (3)

Everywhere you turn, you see young people staring down at their smartphones or tablets, tapping away as they shop online, answer a text message, respond to an email, or play their favorite app. Over the past few years, the love that young people have for their mobile devices has turned into an obsession, and companies are beginning to take advantage of it.

read more

Life if you Hate Spam

Everyone knows Facebook has been under fire for allegedly sharing their user’s private data with companies that use it to clog personal feeds with targeted ads and spam.

However, in an effort to quell some of the rumors circling the web they’ve taken steps to clean up the ne feed for all their users. This way, when they logon, all they see are stories and posts that are pertinent to their interests.

read more

The Anatomy of a Successful Email

Category: Marketing Dilemmas

success-kid

25% Open Rate
35% Click-Through-Rate

As you know, writing successful emails can be tricky.

How pushy should you be? What is the right message you should use to reach your audience? How long should it be?

These are all legitimate questions that can drive the average marketer up the wall. Recently, we wrote an email to our users that evoked a massive response. To help you market your services more effectively, we want to share some of the successful content insights and tactics we found using our fanatically analytical approach.

read more

How to Build Year-Round Customer Loyalty this Holiday Shopping Season

Category: Marketing Dilemmas

holiday-shoppingAnother holiday shopping season is underway and digital marketers are working to meet year-end revenue and profit goals, but this period also delivers opportunities and threats to long-term success. All but hyper-seasonal merchants should consider the closing months of the year as setting the stage for the year ahead. Holiday promotions should not only maximize seasonal returns, but include strategies that generate customer loyalty and avoid accelerated churn rates in the face of increased competitor visibility. This time of year is about giving and no one is more deserving than customers that generate year-round profits for your organization.

read more

HolidayShoppingWith the shortest runway from Black Friday to Christmas since 2002, consumers will have fewer days to shop for the holidays, which means that retailers will have fewer days to maximize their holiday sales.

Google Head of Industry, Retail, Brett Goffin, advises retailers to take full advantage of the opportunity to remarket to consumers NOW. According to Goffin, remarketing is a helpful strategy during the shortened shopping season this year. Google has historically seen average Costs Per Click (CPCs) increase during the shopping season and there’s no reason to believe that won’t be the case again this year. Several analysts have predicted 2013 CPCs to be higher compared to 2012 given the compression of the holiday season.

read more

holiday retail advice webinar

Join us for the first webinar of NetElixir University’s Thought Leadership Series! The purpose of the Thought Leadership Series is to share proven ideas and advice from thought leaders and experts and help retail marketers succeed online.

Register Now: Holiday Retail Advice from Industry Leaders!

read more

Google AdWords Offline Conversion Tracking: What It Means For Your Campaigns

Category: Marketing Dilemmas

Recently, we’ve seen some exciting new innovations coming our way from Google. With the roll out of offline conversion tracking, Google has taken yet another step towards creating an all-encompassing advertising ecosystem. This feature works on the simple principle of conversion import i.e. the user needs to upload all of the related offline conversions data back into AdWords. This will then be synced up with your account information and show the precise conversion information down to the keyword and ad copy level.

read more

A Coffee Chat on PLA – Product Listing Ads Optimization

Category: Marketing Dilemmas

Yesterday at NetElixir, experience and curiosity were the toppings for the fresh hot evening coffee for four enthusiastic search marketers. It all started during a casual coffee chat with Anser, NetElixir’s senior search marketer, who commented that Product Listing Ads are performing much better than text ads. Deb, another senior colleague, endorsed Anser by quoting that Google PLAs have outperformed text ads in terms of click-through-rate. He was referring to one of the Adobe blogs he follows – Adobe Blog on Digital Marketing. This discussion by Anser and Deb intrigued me and Keith, who were sipping the hot coffee with them. And this triggered a nice brief productive coffee chat on a few Product Listing Ads optimization tactics.

read more

Black Friday sales will start early this year… how early?

Category: Marketing Dilemmas

NetElixir research data indicates a 3 day shift in Black Friday sales (as well as related search queries) in 2012 (over same time in 2011). Retailers now start their Black Friday promotions even before Thanksgiving Day in an effort to garner a greater share of holiday shoppers’ wallets.

Black Friday Online Sales Trends
Black Friday Sales and Search Trends, 2012 vs. 2011

We expect Black Friday promotions (as well sales spikes + related search spike) to start earlier this year. How much earlier? Well, based on prior years’ trend analysis, the spikes should start around Nov 20/21 and at least 70% of online retailers will start their Black Friday weekend promotions on Nov 25 (Monday). (Needless to mention, the sales promotions will keep varying through the period leading to Cyber Monday).

read more

1 4 5 6 7 8 9 10 11