Pinterest first announced Promoted Pins back in September 2013. Then, in May 2014, Pinterest provided the use of Promoted Pins to a few advertisers located in the US. Now, in 2015, Pinterest has released a waitlist option for all companies to register to use this service.
What does a Promoted Pin look like?
Promoted Pins look similar to a normal Pin, but the key difference is that below the Pin you can find a snippet of text labeling it a “Promoted Pin”. Every single Promoted Pin is verified by the Pinterest team to ensure that the Pin meets their quality standards before it will be displayed.