Google VS Yahoo

Last month, we posted our first blog covering the Firefox and Yahoo partnership, with an overview of the deal and the effect it has had on the search share since its inception. While in the first few months we saw Yahoo steadily gaining its percentage of the search share at Google’s expense, we’re now starting to see Yahoo lose some, as Firefox users are switching back to Google as their default search engine. In response, Yahoo started to ask Firefox users to switch back to YahooSearch as their default search engine.

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The Future of First and Third Party Cookies

Category: Marketing Dilemmas

first-and-third-party-cookie

 

I don’t know about you, but after how much I ate this Sunday for Easter, I don’t want to hear the word ‘cookies’ for a long time. Imagine my dismay when I found out what our latest blog topic is?

Alright, who am I kidding– I love cookies. First party, third party, I’ll take them all. What am I talking about? Internet cookies, of course! Internet cookies, when loaded onto our browsers, are how ad networks track online browsing behavior to show us advertisements relevant to the things we’re interested in. For me, it’s how ad networks know to show me ads that are probably related to makeup, casserole dishes, and Beyoncé.

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April Fool’s Day Prank Roundup

Category: Marketing Dilemmas

April foolAh, April Fool’s Day. The first day of April, which to me feels like the beginning of Spring, and the day I don’t trust anything on the internet for the next 24 hours. Everything I saw this morning at work while scrolling through my Twitter feed was met with speculation—c’mon, the Amazon dash button? No way is that real! (Spoiler alert: apparently, it actually is.)

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The Firefox and Yahoo Deal

You may have heard in the past few months about the “Firefox and Yahoo deal”, and for a good reason: it’s been shaking up the search world since it was announced in November. However, from my desk in the physical world, things seem pretty normal—the world is still turning, I still feel my daily pang of needing my 3 o clock cup of coffee. So, what exactly is this deal, and what’s been happening?

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[Infographic] Social Sentiment Analytics on Tweets

Category: Marketing Dilemmas

twitter sentiment analysis
We had a blast sharing our first social media webinar with you on how we figured out the emotions and feelings of consumers by analyzing their tweets! In case you missed our presentation or want to learn more, check out our infographic on how you can conduct your own Social Sentiment Analysis to figure out what your consumers are saying about your business! This infographic explains step-by-step how to collect your data through Twitter, process that data so it’s easy to understand, and then analyze it to get actionable insights into what your consumers are saying.

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Valentines day #tweetalytics

Category: Marketing Dilemmas

Yesterday, February 26th, was a day of firsts for us at NetElixir University!  Our CEO, Udayan Bose, delivered his first webinar focused on social media, when he presented an original NetElixir study analyzing the feelings and emotions of consumers by looking at their tweets. In this webinar, he demonstrated how we performed our Social Sentiment Analysis, and how businesses can do the same to figure out the sentiments behind their own consumer’s tweets about their business.

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How Small Businesses Can Use Social Sentiment Analysis

Category: Marketing Dilemmas

social-sentiment-analysis-free-webinar

Social media is an integral part of any business’ marketing, outreach, and customer support strategies. Brands are now promoting their activity around-the-clock through social status updates, tweets, and blog posts. However, social media promotions don’t just happen in isolation. Customers, audiences, and social influencers also discuss brands, and in doing so, they co-create content. While brands often measure their social media mentions, unless they’re measuring the sentiment behind those mentions, their measurements could be misleading! Lots of mentions are great, but are people talking about your brand in a positive way, or are they upset with your service?

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How the Internet of Things is Changing the Digital Marketing Space

Category: Marketing Dilemmas

netelixir-internet-of-things

The Internet of Things (IoT) is the new buzzword that’s been attracting the attention of savvy marketers everywhere. The IoT is a computing concept where everyday physical objects can connect to the internet and identify themselves to other devices.This means that when an object is connected to the internet, it is no longer just connected in relation to you, but also to surrounding objects. Databases are then able to communicate this information in an intelligent fashion, turning the physical world into one big information system.

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val

For retailers, Valentine’s Day brings more than just candy and cards: They can look forward to getting the gift of their incremental sales growth on February 14th as well!

According to the National Retail Federation’s Valentine’s Day Consumer Spending Survey, conducted by Prosper Insights and Analytics, the average person celebrating Valentine’s Day will spend $142.31 on their V-Day gifts, up from $133.91 last year.

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multi-device attribution

Multi-device attribution is, without a doubt, the greatest struggle of the digital marketing industry. Digital marketers want to know what paths customers take before making an online purchase, but with the wide variety of devices customers are now using, these paths are often hard to track down. For instance, if a customer starts exploring a product from her smartphone, but ends up later purchasing that product from her desktop PC, our current attribution models would only credit the PC with driving this purchase. In reality, the smartphone should have gotten most of the credit, as that was the device which introduced the product to her in the first place.

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