Behavior Of Back To School Shoppers

Category: Marketing Dilemmas

Back to School

Now that the summer is over and fall is upon us, it’s time for savvy marketers to reflect on what we can learn from this year’s back to school shopping season. Read on below to find out what you need to know about back to school shopping trends from this year, as recommended by Google!

Customers shopped earlier and faster
One of the biggest changes in this year’s back to school shopping climate was that customers were beginning their back to school shopping earlier and were making their purchases faster. Searches for back to school queries began 1 week earlier than last year, and 3 weeks earlier than 2013. Similarly, 80% of shoppers tried to finish their back to school shopping in 2 weeks or less. To catch your customers when they’re trying to buy for next year, you’ll want to start advertising early, especially online.

read more

Harnessing ‘The Wisdom of Crowds’

Category: Marketing Dilemmas

wisdom-of-crowds

“The mob rushes in where individuals fear to tread,”  wrote B. F. Skinner in his book Walden Two, which was written in 1948– way before social media made it easier for people and groups to get together in the virtual world and start thinking together as one.

Reiterating Skinner’s point on the intelligence of ‘crowd thinking’, The Wisdom of Crowds was written at a time when social media just started starting to show its presence, like a kid stealthily entering a classroom. Written by James Surowiecki, this intelligent book shows us through thought-provoking case studies and anecdotes how the ‘team’ or ‘group’ always outsmarts the ‘me’ or ‘I’. Mass opinions actually seem to outsmart the solitary expert (in most cases)!

read more

pinterest-promoted-pins-blog

Pinterest first announced Promoted Pins back in September 2013. Then, in May 2014, Pinterest provided the use of Promoted Pins to a few advertisers located in the US. Now, in 2015, Pinterest has released a waitlist option for all companies to register to use this service.

What does a Promoted Pin look like?

Promoted Pins look similar to a normal Pin, but the key difference is that below the Pin you can find a snippet of text labeling it a “Promoted Pin”. Every single Promoted Pin is verified by the Pinterest team to ensure that the Pin meets their quality standards before it will be displayed.

read more

[Infographic] Programmatic Marketing

Category: Marketing Dilemmas

Infographic-Programmatic-Marketing

Programmatic marketing—the use of technology and algorithms to automate the buying and optimization of digital media inventory— is one of the fastest growing strategies in digital advertising, and has been gaining increased traction with online retailers worldwide. Programmatic marketing helps retailers target their right audience, at the right time, with the right content—all at lightning speeds. Programmatic marketing has also been shown to deliver high returns to retailers throughout multiple touch points in the purchase funnel.

read more

myntra-app-only-retail

With Google’s mobile algorithm  right around the corner, online advertisers have been rushing to make sure their sites are mobile-friendly and ready for the switch. However, one online retailer is taking it a step further and will be completely doing away with their desktop and mobile site presence and instead opting to rely on a mobile app alone for their business in only a few short days.

read more

Google VS Yahoo

Last month, we posted our first blog covering the Firefox and Yahoo partnership, with an overview of the deal and the effect it has had on the search share since its inception. While in the first few months we saw Yahoo steadily gaining its percentage of the search share at Google’s expense, we’re now starting to see Yahoo lose some, as Firefox users are switching back to Google as their default search engine. In response, Yahoo started to ask Firefox users to switch back to YahooSearch as their default search engine.

read more

The Future of First and Third Party Cookies

Category: Marketing Dilemmas

first-and-third-party-cookie

 

I don’t know about you, but after how much I ate this Sunday for Easter, I don’t want to hear the word ‘cookies’ for a long time. Imagine my dismay when I found out what our latest blog topic is?

Alright, who am I kidding– I love cookies. First party, third party, I’ll take them all. What am I talking about? Internet cookies, of course! Internet cookies, when loaded onto our browsers, are how ad networks track online browsing behavior to show us advertisements relevant to the things we’re interested in. For me, it’s how ad networks know to show me ads that are probably related to makeup, casserole dishes, and Beyoncé.

read more

April Fool’s Day Prank Roundup

Category: Marketing Dilemmas

April foolAh, April Fool’s Day. The first day of April, which to me feels like the beginning of Spring, and the day I don’t trust anything on the internet for the next 24 hours. Everything I saw this morning at work while scrolling through my Twitter feed was met with speculation—c’mon, the Amazon dash button? No way is that real! (Spoiler alert: apparently, it actually is.)

read more

The Firefox and Yahoo Deal

You may have heard in the past few months about the “Firefox and Yahoo deal”, and for a good reason: it’s been shaking up the search world since it was announced in November. However, from my desk in the physical world, things seem pretty normal—the world is still turning, I still feel my daily pang of needing my 3 o clock cup of coffee. So, what exactly is this deal, and what’s been happening?

read more

[Infographic] Social Sentiment Analytics on Tweets

Category: Marketing Dilemmas

twitter sentiment analysis
We had a blast sharing our first social media webinar with you on how we figured out the emotions and feelings of consumers by analyzing their tweets! In case you missed our presentation or want to learn more, check out our infographic on how you can conduct your own Social Sentiment Analysis to figure out what your consumers are saying about your business! This infographic explains step-by-step how to collect your data through Twitter, process that data so it’s easy to understand, and then analyze it to get actionable insights into what your consumers are saying.

read more

1 2 3 4 5 6 7 8 11