You may have heard in the past few months about the “Firefox and Yahoo deal”, and for a good reason: it’s been shaking up the search world since it was announced in November. However, from my desk in the physical world, things seem pretty normal—the world is still turning, I still feel my daily pang of needing my 3 o clock cup of coffee. So, what exactly is this deal, and what’s been happening?
We had a blast sharing our first social media webinar with you on how we figured out the emotions and feelings of consumers by analyzing their tweets! In case you missed our presentation or want to learn more, check out our infographic on how you can conduct your own Social Sentiment Analysis to figure out what your consumers are saying about your business! This infographic explains step-by-step how to collect your data through Twitter, process that data so it’s easy to understand, and then analyze it to get actionable insights into what your consumers are saying.
Yesterday, February 26th, was a day of firsts for us at NetElixir University! Our CEO, Udayan Bose, delivered his first webinar focused on social media, when he presented an original NetElixir study analyzing the feelings and emotions of consumers by looking at their tweets. In this webinar, he demonstrated how we performed our Social Sentiment Analysis, and how businesses can do the same to figure out the sentiments behind their own consumer’s tweets about their business.
Social media is an integral part of any business’ marketing, outreach, and customer support strategies. Brands are now promoting their activity around-the-clock through social status updates, tweets, and blog posts. However, social media promotions don’t just happen in isolation. Customers, audiences, and social influencers also discuss brands, and in doing so, they co-create content. While brands often measure their social media mentions, unless they’re measuring the sentiment behind those mentions, their measurements could be misleading! Lots of mentions are great, but are people talking about your brand in a positive way, or are they upset with your service?
The Internet of Things (IoT) is the new buzzword that’s been attracting the attention of savvy marketers everywhere. The IoT is a computing concept where everyday physical objects can connect to the internet and identify themselves to other devices.This means that when an object is connected to the internet, it is no longer just connected in relation to you, but also to surrounding objects. Databases are then able to communicate this information in an intelligent fashion, turning the physical world into one big information system.
For retailers, Valentine’s Day brings more than just candy and cards: They can look forward to getting the gift of their incremental sales growth on February 14th as well!
According to the National Retail Federation’s Valentine’s Day Consumer Spending Survey, conducted by Prosper Insights and Analytics, the average person celebrating Valentine’s Day will spend $142.31 on their V-Day gifts, up from $133.91 last year.
Multi-device attribution is, without a doubt, the greatest struggle of the digital marketing industry. Digital marketers want to know what paths customers take before making an online purchase, but with the wide variety of devices customers are now using, these paths are often hard to track down. For instance, if a customer starts exploring a product from her smartphone, but ends up later purchasing that product from her desktop PC, our current attribution models would only credit the PC with driving this purchase. In reality, the smartphone should have gotten most of the credit, as that was the device which introduced the product to her in the first place.
Anybody that has been performing Search Engine Optimization for any amount of time knows that bad back links lead to bad results. Yesterday, I saw a blog post over at Search Engine Roundtable that highlighted a survey with alarming results: Nearly 80% of business owners would consider sabotaging their competitor’s websites in order to gain rankings on their own website. This means that business owners are paying unethical SEO agencies to build bad backlinks to their competitor’s websites rather than focusing on performing good tactics to their own.
In the world of Paid Search, when we create advertisements to fit the limited space on the SERP, we sometimes fall short of reaching the emotions of our customers. We pack our PPC ad copies with what we know as the best practices, like price-points and offer descriptions, and often come up short of giving our ads strong emotional appeal.
You don’t have to look around very long to see that the Internet has evolved in the past few years – so much in fact that as it has shaped the way we think and act. Wherever you are right now, stop and take a moment to look around. What do you see? Chances are you will see the people by your side, with their heads looking down at their phone, buying something, or performing another related action. They could be messaging their friend, researching something on Google, or simply checking their Facebook news feed. As the internet has shaped the actions of humans, it has also shaped the way businesses reach consumers. If humans are using their mobile devices for an extended part of the day, wouldn’t it make sense for businesses to showcase their products or services via mobile devices as well?