{Webinar Recap} The Impact of the Removal of Right Hand Side Ads on the SERP

Category: Marketing Dilemmas

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Google recently eliminated the right-hand side ads on the Search Engine Results Page (SERP) for PPC text ads. There’s been a lot of debate about the significance this might have for advertisers.

That why our NetElixir Insights Lab initiated a case study where they quantified the impact of this change on various Google AdWords performance metrics. The key insights from our research on the Impact of the Removal of Right-Hand Side Ads were featured on MediaPost.

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The Future of Search

Category: Marketing Dilemmas

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Growing up in an age where the changes in technology are evolving almost faster than we can keep up, it’s hard to remember the power we have at our fingertips. As the advances in mobile become more defined yet intricate, so does our behavior.

Our mobile device keeps us intrigued with a glowing screen that spews information and entertainment anytime of day. We now have the freedom to ask our phone where we can get the best local pizza, what the next showtimes are for that upcoming blockbuster film, and we can even send high definition multimedia messages to distant lands quicker and farther than anyone in history could have ever imagined.

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Google Announces Redesign of AdWords

Category: Marketing Dilemmas

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Google AdWords has seen not seen much of a change at the UI level since its introduction 15 years ago. That all changed on Monday, when Google announced a redesign of the AdWords platform for a more “mobile-first world.”

With more mobile savvy advertisers, it’s become necessary to design a mobile-friendly platform that can fetch more data in less time. The look and feel of the tool was redesigned, based on Google’s design language, Material Design*.

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What A Difference An Extra Day Makes

Category: Marketing Dilemmas

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Every four years, a leap year occurs and thankfully, it kept our calendars in working order. Although Leap Day is not considered a major holiday, like that of Christmas or even Valentine’s Day, it was definitely an important business day for those online retailers out there.

With the help of over 2 million searches, the NetElixir Search Research Lab carried out a study on how Leap Day impacted the business of online retailers. Our infographic below explains how retailers received an incremental increase in business thanks to Leap Day, based on the insights we obtained from our original research.

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Valentine’s Day – Show Some Love to Paid Search

Category: Marketing Dilemmas

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With Valentine’s Day just around the corner, marketers seem busier than lovebirds preparing to find the perfect gift for their significant other. Valentine’s Day is one of the biggest gifting occasions, where spending typically averages to over $142.00 USD per person, according to the National Retail Federation (NRF).

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New Year, New SEM Plan

Category: Marketing Dilemmas, SEO

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It’s already been a few weeks since the new year and you’re looking into ways you can improve your already amazing 2016 Search Engine Marketing (SEM) Plan to drive new customer acquisitions. If you’re looking for the perfect resource, where you can learn some SEM hacks and also get your long awaited questions answered, we might be able to steer you in the right direction.

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Improve Online Advertising with DMP

Category: Marketing Dilemmas

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In the last few years, the total number of internet users in the world has drastically increased. With the increase in the number of internet users, there has also been an increase in the number of ad impressions.There’s an abundance of information and data out there on how to increase your online ad impressions and everyone needs at least some assistance in handling this. That’s where Data Management Platforms (DMPs) come into play.

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Crossing the Chasm: Reaching Startup Success

Category: Marketing Dilemmas

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In the startup world, it’s not just convincing your first users to test out your product or service that presents your company’s biggest hurdle. Rather, it’s appealing to an audience beyond those initial early adopters to reach the much larger group of mainstream adopters that can make or break your small business. In Geoffrey A. Moore’s seminal  books for technology marketers, Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers, first published in 1992 and updated in the early 2000’s, he explains why startups often fail to reach that mainstream market and provides insights into how your business can avoid this outcome to succeed and take a leadership position in your chosen market.

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Behavior Of Back To School Shoppers

Category: Marketing Dilemmas

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Now that the summer is over and fall is upon us, it’s time for savvy marketers to reflect on what we can learn from this year’s back to school shopping season. Read on below to find out what you need to know about back to school shopping trends from this year, as recommended by Google!

Customers shopped earlier and faster
One of the biggest changes in this year’s back to school shopping climate was that customers were beginning their back to school shopping earlier and were making their purchases faster. Searches for back to school queries began 1 week earlier than last year, and 3 weeks earlier than 2013. Similarly, 80% of shoppers tried to finish their back to school shopping in 2 weeks or less. To catch your customers when they’re trying to buy for next year, you’ll want to start advertising early, especially online.

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Harnessing ‘The Wisdom of Crowds’

Category: Marketing Dilemmas

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“The mob rushes in where individuals fear to tread,”  wrote B. F. Skinner in his book Walden Two, which was written in 1948– way before social media made it easier for people and groups to get together in the virtual world and start thinking together as one.

Reiterating Skinner’s point on the intelligence of ‘crowd thinking’, The Wisdom of Crowds was written at a time when social media just started starting to show its presence, like a kid stealthily entering a classroom. Written by James Surowiecki, this intelligent book shows us through thought-provoking case studies and anecdotes how the ‘team’ or ‘group’ always outsmarts the ‘me’ or ‘I’. Mass opinions actually seem to outsmart the solitary expert (in most cases)!

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