In the last few years, the total number of internet users in the world has drastically increased. With the increase in the number of internet users, there has also been an increase in the number of ad impressions.There’s an abundance of information and data out there on how to increase your online ad impressions and everyone needs at least some assistance in handling this. That’s where Data Management Platforms (DMPs) come into play.
In the startup world, it’s not just convincing your first users to test out your product or service that presents your company’s biggest hurdle. Rather, it’s appealing to an audience beyond those initial early adopters to reach the much larger group of mainstream adopters that can make or break your small business. In Geoffrey A. Moore’s seminal books for technology marketers, Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers, first published in 1992 and updated in the early 2000’s, he explains why startups often fail to reach that mainstream market and provides insights into how your business can avoid this outcome to succeed and take a leadership position in your chosen market.
Now that the summer is over and fall is upon us, it’s time for savvy marketers to reflect on what we can learn from this year’s back to school shopping season. Read on below to find out what you need to know about back to school shopping trends from this year, as recommended by Google!
Customers shopped earlier and faster
One of the biggest changes in this year’s back to school shopping climate was that customers were beginning their back to school shopping earlier and were making their purchases faster. Searches for back to school queries began 1 week earlier than last year, and 3 weeks earlier than 2013. Similarly, 80% of shoppers tried to finish their back to school shopping in 2 weeks or less. To catch your customers when they’re trying to buy for next year, you’ll want to start advertising early, especially online.
“The mob rushes in where individuals fear to tread,” wrote B. F. Skinner in his book Walden Two, which was written in 1948– way before social media made it easier for people and groups to get together in the virtual world and start thinking together as one.
Reiterating Skinner’s point on the intelligence of ‘crowd thinking’, The Wisdom of Crowds was written at a time when social media just started starting to show its presence, like a kid stealthily entering a classroom. Written by James Surowiecki, this intelligent book shows us through thought-provoking case studies and anecdotes how the ‘team’ or ‘group’ always outsmarts the ‘me’ or ‘I’. Mass opinions actually seem to outsmart the solitary expert (in most cases)!
Pinterest first announced Promoted Pins back in September 2013. Then, in May 2014, Pinterest provided the use of Promoted Pins to a few advertisers located in the US. Now, in 2015, Pinterest has released a waitlist option for all companies to register to use this service.
What does a Promoted Pin look like?
Promoted Pins look similar to a normal Pin, but the key difference is that below the Pin you can find a snippet of text labeling it a “Promoted Pin”. Every single Promoted Pin is verified by the Pinterest team to ensure that the Pin meets their quality standards before it will be displayed.
Programmatic marketing—the use of technology and algorithms to automate the buying and optimization of digital media inventory— is one of the fastest growing strategies in digital advertising, and has been gaining increased traction with online retailers worldwide. Programmatic marketing helps retailers target their right audience, at the right time, with the right content—all at lightning speeds. Programmatic marketing has also been shown to deliver high returns to retailers throughout multiple touch points in the purchase funnel.
With Google’s mobile algorithm right around the corner, online advertisers have been rushing to make sure their sites are mobile-friendly and ready for the switch. However, one online retailer is taking it a step further and will be completely doing away with their desktop and mobile site presence and instead opting to rely on a mobile app alone for their business in only a few short days.
Last month, we posted our first blog covering the Firefox and Yahoo partnership, with an overview of the deal and the effect it has had on the search share since its inception. While in the first few months we saw Yahoo steadily gaining its percentage of the search share at Google’s expense, we’re now starting to see Yahoo lose some, as Firefox users are switching back to Google as their default search engine. In response, Yahoo started to ask Firefox users to switch back to YahooSearch as their default search engine.
I don’t know about you, but after how much I ate this Sunday for Easter, I don’t want to hear the word ‘cookies’ for a long time. Imagine my dismay when I found out what our latest blog topic is?
Alright, who am I kidding– I love cookies. First party, third party, I’ll take them all. What am I talking about? Internet cookies, of course! Internet cookies, when loaded onto our browsers, are how ad networks track online browsing behavior to show us advertisements relevant to the things we’re interested in. For me, it’s how ad networks know to show me ads that are probably related to makeup, casserole dishes, and Beyoncé.
Ah, April Fool’s Day. The first day of April, which to me feels like the beginning of Spring, and the day I don’t trust anything on the internet for the next 24 hours. Everything I saw this morning at work while scrolling through my Twitter feed was met with speculation—c’mon, the Amazon dash button? No way is that real! (Spoiler alert: apparently, it actually is.)