Fourth of July – Not So Big for Retail, But Huge for Travel

Category: Marketing Dilemmas

2016-07-05 fina;

Independence Day is a national holiday which could be substantial for content marketers. It’s a yearly momentous occasion that celebrates the spirit, perseverance, and strength of our nation.

However, July 4th is not as significant as other holidays like Valentine’s Day, Mother’s Day, or Father’s Day in the world of retail. Minus the occasional American flag, patriotic apparel, or kitsch decorations, the spirit of gifting is underplayed during this holiday. Surprisingly, impressions came down by 14% compared to the Father’s Day season in June of this year.

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How To Increase Conversions in Product Listing Ads

Category: Marketing Dilemmas, Paid Search

plas

Insights on Branded & Non Branded Product Listing Ads

Product Listing Ads (PLAs) or Shopping Campaigns give advertisers a retail-centric approach in account management. Search marketers bid on products or product groups, based on the value or volume, driven by specific products.

At NetElixir, we’ve followed the pyramid model of product bidding to maximize effectiveness. This model builds a typical retail environment in Pay-Per-Click (PPC).

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Why Shoppers Spent More on Father’s Day This Year

Category: Marketing Dilemmas

father

Insights into consumer shopping behavior around Father’s Day

Father’s Day is a special time of the year to truly show your appreciation for your dad. That’s why, to help marketers of all sizes, our NetElixir Research Insights Lab came together to decipher the behavior of search activity of shoppers looking for Father’s Day gifts.

Our team conducted their study over a three-week period, from May 20, 2016 to June 19, 2016. They analyzed roughly 11.4 million impressions across four retail verticals, including apparel and accessories, healthcare and wellness, flowers, and gifts and handicrafts.

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{#AnalyticsWeek} Day 5 – How Your Business Can Benefit from IBM’s Watson

Category: Analytics, Marketing Dilemmas, Netelixir Updates

2016-06-03 (1)

Though #AnalyticsWeek 2016 has come to an end, your adventures with analytics shouldn’t. We hope you learned amazing ways to use Google Analytics for your business.

In today’s last and final session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir discussed how Watson can help you effectively communicate your brand’s voice and walked you through data visualization and predictive analytics.

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2016-06-16

In today’s session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir, and Pawel Matkowski, Google Global Product Lead, Data Integrations, Google Analytics at Google discussed one of the least adopted, yet perhaps most powerful feature of Google’s Universal Analytics. Aptly named User ID, it provides you with an ability to identify and track your best customers’ visits and actions on your web site at the individual level which also enables a powerful set of cross-device conversion tracking capabilities.

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{#AnalyticsWeek} Day 3 – 4 Insights to Improve Your Mobile Performance

Category: Analytics, Marketing Dilemmas, Mobile

Analytics Week - Day 3

In today’s session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir, and Steph Schmitt, Agency Account Strategist at Google, walked us through four key insights for measuring and improving your site’s performance with ecommerce’s fastest growing traffic segment, smartphone shoppers.

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{#AnalyticsWeek} Day 2: 3 Ways You’ll Find Revenue & Profits in Google Analytics

Category: Analytics, Marketing Dilemmas

Analytics Week

In today’s session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir, discussed three ideas that every e-commerce business can implement in order to discover revenue and profit improving ideas from your Google Analytics data. Some of our insights included:

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{#AnalyticsWeek} Day 1: 5 Mistakes to Avoid in Google Analytics

Category: Analytics, Marketing Dilemmas

2016-06-13

In our first session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir, discussed the top five mistakes to avoid in Google Analytics. The session provided an in depth discussion on fundamental mistakes we see in ecommerce sites that can cost you money in either lost revenue or inefficient spending.

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Mobile Page Speed WILL BE a Mobile Ranking Factor Soon

Category: Marketing Dilemmas, SEO

mobi-1

…And how you can be ready.

Ah, PageSpeed. The ranking factor and website performance metric that is the bane of so many webmaster’s existence. On one hand, you want to make sure that your end user and Google have the quickest experience possible, but on the other hand you want to make the interactive experience a unique feature for your brand and website.

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Meet NetElixir at Booth #1008 at IRCE

Category: Marketing Dilemmas, Netelixir Updates

2016-06-03

Our team at NetElixir will be at this year’s Internet Retailers Conference & Exhibition (IRCE) from June 7 to 11. Stop by at Booth #1008 for a free, customized Competitive Search Marketing Analysis. In less than 20 minutes, we’ll discuss your current digital presence, areas of opportunity, and show you how you can gain market share. You’ll have access to the status of your industry rivals, how you compare, and gain input on actionable areas of opportunity.

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