In honor of the New Year and our resolution to make online marketing campaigns more successful than ever, we wanted to give retailers a gift to help jumpstart 2012. We are giving free access to our online marketing web applications site, LXRMarketplace, and its newest tool, The Keyword Performance Analyzer.

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Major Shift in Online Holiday Sales Over Black Friday Weekend

Category: Marketing Dilemmas

Black Friday Weekend brought a lot of sales and unexpected trends this year. The biggest shopping day of the year has now expanded to a weekend long event! Our Retail Intelligence Team tracked paid search advertising metrics for 32 US online retailers over the holiday weekend (midnight 11/23 to midnight 11/27, 6-hourly) and has captured some exciting changes in search and online shopping patterns:

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Major Shift in Online Holiday Sales Over Black Friday Weekend

Category: Marketing Dilemmas

Black Friday Weekend brought a lot of sales and unexpected trends this year. The biggest shopping day of the year has now expanded to a weekend long event! Our Retail Intelligence Team tracked paid search advertising metrics for 32 US online retailers over the holiday weekend (midnight 11/23 to midnight 11/27, 6-hourly) and has captured some exciting changes in search and online shopping patterns:

read more

Major Shift in Online Holiday Sales Over Black Friday Weekend

Category: Marketing Dilemmas

Black Friday Weekend brought a lot of sales and unexpected trends this year. The biggest shopping day of the year has now expanded to a weekend long event! Our Retail Intelligence Team tracked paid search advertising metrics for 32 US online retailers over the holiday weekend (midnight 11/23 to midnight 11/27, 6-hourly) and has captured some exciting changes in search and online shopping patterns:

read more

Holiday Retail CPC Index

Category: Marketing Dilemmas

LXRMarketplace’s Holiday Retail CPC Index – a daily tracker from Nov. 25-Dec. 25 of this year’s Google & Bing average CPC’s compared to 2010 for 11 different retail categories!

Use LXRMarketplace’s Holiday Retail CPC Index daily to see how much more expensive clicks are going to be this holiday season & make the most of your paid search advertising campaigns!

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9 Week Marketing Calendar to Have Success This Holiday Season!

Category: Marketing Dilemmas

Summer is officially coming to an end, and as it does, the Holiday Season inches closer and closer. At NetElixir, we understand how crucial of a time period this is for all retailers, and as the anxiety starts to build, we wanted to help retailers stay organized and optimized for success. Our team has created a white paper that includes a 9-week Holiday Marketing Calendar, key dates to be aware of, and more to maximize the impact of your holiday marketing plan this season.

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5 Common Mistakes Marketers Make During the Holidays

Category: Marketing Dilemmas

Today is the day! The NetElixir team has made it to San Diego for the Internet Retailers Conference & Exhibition! This means that it is finally time to release the 2011 Fresh Ideas Workbook to Turbo Charge Your Online Marketing Program This Holiday Season! The team is very excited to meet everyone and have the opportunity to hand out the first copies of the workbook!

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Strong Retail Gains in August – What Does it Mean for Me?

Category: Marketing Dilemmas

The headline can also be “The largest retail gain since March!”

Stripping out autos, gasoline and building materials, retail sales rose 0.6% in August. As consumer spending continues to grow at a modest pace in the 3rd quarter, retailers are more optimistic about the last quarter of the year. Most consumers are still spending conservatively, looking for bargain deals.

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The Holiday Season is Here Already – Are You Ready for it?

Category: Marketing Dilemmas

It’s August and the eTail East 2010 Conference is right around the corner. Joining other senior marketing executives at eTail, we at NetElixir are in full gear preparing for the roundtable discussion of Holiday Preparedness for 2010 Protecting Every Dollar and Maximizing Internet Retail Sales.

Holiday Preparedness is such a critical concept for retailers. Whether you have brick-and-mortar stores or just online web stores, preparing your store(s) for the holidays mean you have to start planning now.

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Character Study: Brand Mascots in Social Media

Category: Marketing Dilemmas
Source: http://coolrain44.wordpress.com

Geoffrey the Giraffe.  The Green Giant.  The Nestle Bunny.  The Energizer Bunny.  Wendy.  The Rice Krispie Elves.  Chester the Cheetah.  The Travelocity Gnome.  The Pillsbury Doughboy.  And my creepy friend, The Burger King.  Brand mascots endear us to a product.  They create a connection by becoming the face of the brand.  So how do they play into today’s marketing strategies?  If we once again look to social media as a way to create a community around a brand or product, using a brand mascot can certainly bolster this effort.  We are more likely to pay attention to a brand when it has a character to follow on Twitter and “friend” on Facebook.  Some companies have the advantage of having a character already built into the legacy of their brand.  But only some brands are taking advantage of this.  Many companies have already integrated social media into their marketing but who is doing it through their brand’s mascot? Let’s take a look at a few examples.

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