SEM Mistake #2: Strategy Does Not Exist or Does Not Connect The SEM Goals With Execution Plan

Category: Marketing Dilemmas

So what do we mean by this? It’s fairly straight-forward really; essentially Mistake #2 occurs when a campaign lacks a coherent SEM strategy that connects goals with the execution plan.

Why does this happen? First, the blame falls on the strategic planning process (or lack thereof). Most often, if Mistake #2 is plaguing a SEM campaign, it’s because the strategic planning process is absent or inadequate. One may question how a strategic planning process could be nonexistent within a company, yet in our experience this problem occurs in about 70% of SEM campaigns. Similarly to Mistake #1, this problem usually emerges when there is a lack of communication amongst an organization.

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SEM Mistake #1- SEM Goals Differ Within The Organization.

Category: Marketing Dilemmas

As any online marketer knows, the ecommerce world is a fast paced and dynamic environment. It’s easy to fall behind or miss opportunities if your organization is not working as a well-oiled machine. I mean all parts; from upper management, to advisors, all the way down to interns. If you want to run a successful online marketing campaign, your company must work and run, day in and day out, as a cohesive unit. That cohesive unit must also have a clear set of goals that each member of your marketing team is fully aware of. When goals amongst upper management and your SEM manager differ, many factors within the marketing campaign are put at risk.

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“5 Mistakes to Avoid in Search Engine Marketing”- Strengthen Your Campaign For Free

Category: Marketing Dilemmas

NetElixir is pleased to announce the release of its newest white paper “5 Mistakes to Avoid in Search Engine Marketing.” Like all of our customers, NetElixir places a high emphasis on adapting to the ever changing marketing environment in order to stay ahead of the curve.

In an increasingly crowded and competitive marketplace, a company’s success hinges on their ability to adapt and improve. In order to do this, you must be able to look at your business’ SEM campaign’s inner workings, and determine the places that need to be tweaked in order to help drive success. “5 Mistakes to Avoid in Search Engine Marketing” explicitly lays out 5 common mistakes that search engine marketers make, and provides explanations and recommendations on how to avoid these mistakes. This white paper was crafted to help online retailers think progressively in order to avoid setbacks that we have seen plague online marketing campaigns in the past.

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In honor of the New Year and our resolution to make online marketing campaigns more successful than ever, we wanted to give retailers a gift to help jumpstart 2012. We are giving free access to our online marketing web applications site, LXRMarketplace, and its newest tool, The Keyword Performance Analyzer.

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Major Shift in Online Holiday Sales Over Black Friday Weekend

Category: Marketing Dilemmas

Black Friday Weekend brought a lot of sales and unexpected trends this year. The biggest shopping day of the year has now expanded to a weekend long event! Our Retail Intelligence Team tracked paid search advertising metrics for 32 US online retailers over the holiday weekend (midnight 11/23 to midnight 11/27, 6-hourly) and has captured some exciting changes in search and online shopping patterns:

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Major Shift in Online Holiday Sales Over Black Friday Weekend

Category: Marketing Dilemmas

Black Friday Weekend brought a lot of sales and unexpected trends this year. The biggest shopping day of the year has now expanded to a weekend long event! Our Retail Intelligence Team tracked paid search advertising metrics for 32 US online retailers over the holiday weekend (midnight 11/23 to midnight 11/27, 6-hourly) and has captured some exciting changes in search and online shopping patterns:

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Major Shift in Online Holiday Sales Over Black Friday Weekend

Category: Marketing Dilemmas

Black Friday Weekend brought a lot of sales and unexpected trends this year. The biggest shopping day of the year has now expanded to a weekend long event! Our Retail Intelligence Team tracked paid search advertising metrics for 32 US online retailers over the holiday weekend (midnight 11/23 to midnight 11/27, 6-hourly) and has captured some exciting changes in search and online shopping patterns:

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Holiday Retail CPC Index

Category: Marketing Dilemmas

LXRMarketplace’s Holiday Retail CPC Index – a daily tracker from Nov. 25-Dec. 25 of this year’s Google & Bing average CPC’s compared to 2010 for 11 different retail categories!

Use LXRMarketplace’s Holiday Retail CPC Index daily to see how much more expensive clicks are going to be this holiday season & make the most of your paid search advertising campaigns!

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9 Week Marketing Calendar to Have Success This Holiday Season!

Category: Marketing Dilemmas

Summer is officially coming to an end, and as it does, the Holiday Season inches closer and closer. At NetElixir, we understand how crucial of a time period this is for all retailers, and as the anxiety starts to build, we wanted to help retailers stay organized and optimized for success. Our team has created a white paper that includes a 9-week Holiday Marketing Calendar, key dates to be aware of, and more to maximize the impact of your holiday marketing plan this season.

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5 Common Mistakes Marketers Make During the Holidays

Category: Marketing Dilemmas

Today is the day! The NetElixir team has made it to San Diego for the Internet Retailers Conference & Exhibition! This means that it is finally time to release the 2011 Fresh Ideas Workbook to Turbo Charge Your Online Marketing Program This Holiday Season! The team is very excited to meet everyone and have the opportunity to hand out the first copies of the workbook!

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