Amazon Buttons And How They’ll Affect Your Business

Category: Marketing Dilemmas

Click a button and your pre-programmed order will arrive within 48 hours. Amazon is in pursuit of making your life easier, in lieu of micro-moments.

Amazon is an ambitious company. People often forget they started out selling books. Now, they’ve become a part of your home. When in doubt, get it on Amazon. You’ll find the best deal possible and have the freedom to compare prices and brands easily. Need it in a rush? Use Amazon Prime. Want something to watch or music to listen to? No problem - as a Prime member, you can fulfill all your media needs.

We’ve put together some quick information regarding the Buttons and how they work.

The Impact of Screenless Searches: Webinar Summary

Category: Marketing Dilemmas, Netelixir Updates

Remember Ask Jeeves? The thought of this old search engine (now known as “Ask.com”) from 1996 is sure to bring back some happy memories. Any questions we had, our personal butler Jeeves would answer.

With the age of Google, our queries became shorter. With the prevalence of mobile phone, search engines adapted. Now, with smartphones we tend to tap longer keywords.

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Search Without Screens: The Path of Voice Search

Category: Marketing Dilemmas, Paid Search

Technology is truly amazing.

What we once perceived as the science fiction ingenuity from world-renowned authors like Ray Bradbury, Isaac Asimov, or Philip K. Dick has slowly been entering our lives the last few decades, one phase at a time. Mobile phones, tablets, touch screen, smart TVs, self-driving cars – you name it. With everything available at the palm of your hand, it’s not surprising that media giants like Amazon and Google have unveiled a new take on the revolutionary concept of voice search.

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How R + AdWords Spells Campaign Success

Category: Marketing Dilemmas, Paid Search

campaign

As some of you may know, Google AdWords works through statistical computing. The functions within AdWords (such as bid algorithms, auction management, etc.) work on the basis of statistical probabilistic formula. Hence, PPC marketers need to embrace statistics as equally as they connect with their digital marketing tools.

That’s where R comes in handy. What is R? It’s a programming language designed specifically for statistical computing. It empowers both descriptive and inferential statistics, while enabling lots of graphical techniques. Best of all, it’s an open source software that’s free to use and hence, has become one of the most favorite languages of statisticians.

3 Reasons We Should Consider R for AdWords Analyses

1. R enables sophisticated statistical analyses: Imagine a situation where you have to do multivariate testing within AdWords. While AdWords enables the test environment, R provides you with all analytical methods.

2. Visualization capabilities of R are amazing: The graphical abilities of R are unparalleled. From visualizing data points in a map to normal bar charts, everything is available in R. This helps in visualizing the account and campaign performance from multiple perspectives.

3. A vast community of statistical programmers: Since R is open source, there’s a vastly incalculable community of programmers actively contributing to R. You’ll see numerous advanced statistical packages in R and realize that we just need to plug n’ play to arrive at astonishing insights.

Baby Steps in R & AdWords

For any R-code execution, download R 3.3.2 and R-studio, an IDE (console-editor that supports direct code execution).

Once R console is set up, you’re ready to write your first AdWords statistical program. You should be creating Google AdWords API credentials to setup the authentication route from R to AdWords. If you’re feeling a little lost, contact our team at info@netelixir.com and we’ll help you out!

Once inside the console, try running the following script to see how your first statistical program works. This program captures the campaign’s cost metrics and plots them in a box plot.

The Secret Formula To Rule Them All


#invokes the AdWords package within R
library(RAdwords)
#the below command will prompt for the API credentials
google_auth <- doAuth(save = T)
#query to capture the campaign performance report between two dates
body <- statement(select=c('CampaignName','Impressions','Clicks','Cost','Ctr','SearchBudgetLostImpressionShare','SearchRankLostImpressionShare','Conversions','ConversionValue'),report="CAMPAIGN_PERFORMANCE_REPORT",start="2017-01-01",end="2017-01-25")
#runs the query in the respective account
adWordsData <- getData(clientCustomerId = 'XXX-XXX-XXXX',google_auth = google_auth, statement=body)
#creates a boxplot for the cost
boxplot(adWordsData$Cost)

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7 Tips to Accelerate Your 2017 Marketing Campaign

Category: Marketing Dilemmas, Netelixir Updates

Are your search marketing efforts ready for the new year? If not, look no further! After we accurately predicted holiday trends of 2016, NetElixir decided to forecast the state of search marketing in 2017. Through extensive research, NetElixir put together best practices and suggestions for retailers in our action-packed webinar, 7 Proven Search Marketing Tips for 2017.

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The Truth Behind Fake News

Category: Marketing Dilemmas

The Truth Behind Fake News

Lately, everyone’s been talking about fake news. From large media outlets all the way to our social feeds, it seems fake news is almost inescapable.

How can something like this escalate throughout the world with such force? Where did the rise of fake news even come from in this digital age?

What is Fake News?

Fake news is generated content that has no ties to the truth. These insidious bits of forgery contain made up facts that horrify, confuse, and delight readers enough to pass along. What’s worse is that anyone with functioning typing skills can contribute their fraudulent posts to the internet.

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You Guide to the Mobile First Algorithm Update [Infographic]

Category: Marketing Dilemmas, SEO

Your Guide to Google's Mobile First Algorithm Update (1)

In a previous blog post, we discussed Google’s algorithm update and how it can affect you. To make your life a whole lot easier, we’re sharing our helpful infographic to help walk you through these changes!

Here’s What You Need to Know

In November 2016, Google made an official announcement that mobile results would start getting priority over desktop results in the SERP. Currently, the algorithm doesn’t assess the actual mobile page so results are shown to mobile users sometimes aren’t qualified.

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Holiday ’16 YoY Growth Revealed

Category: Marketing Dilemmas, Netelixir Updates, Uncategorized

Holiday '16

In September 2016, our team estimated that the YoY e-commerce growth would be 11% during the holiday season. Guess what? It was 10.43%! Continue reading to find out some more data points to help you better understand what happened this season and how you can utilize this data for this year’s marketing plan.

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Real Time Personalization Explained

Category: Marketing Dilemmas, Paid Search

Your Guide to Real Time Personalization

Ever wonder how websites seem to just know you and your interests?

It’s called real-time personalization and it’s changing the way potential customers are targeted. This process allows marketers to tailor the presentation of a website’s content to match a specific user’s instructions or preferences. These changes happen in just milliseconds and they’re ultimately about user engagement.

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