Multi-device attribution is, without a doubt, the greatest struggle of the digital marketing industry. Digital marketers want to know what paths customers take before making an online purchase, but with the wide variety of devices customers are now using, these paths are often hard to track down. For instance, if a customer starts exploring a product from her smartphone, but ends up later purchasing that product from her desktop PC, our current attribution models would only credit the PC with driving this purchase. In reality, the smartphone should have gotten most of the credit, as that was the device which introduced the product to her in the first place.
I love online gaming.
I especially love participating in online games where you compete with complete strangers who have the same goal as you – beat the highest scorer and become a champion. What’s awesome about online gaming is that at the end of each level, you can track how well the other players in the game are playing.
Over the past few blogposts, we’ve talked about the power of Google Analytics and how it can be used to turn your data into real results.
But what if you want to measure results that go beyond basic analytics reporting?
Well, Event Tracking is a feature of Google Analytics designed for that very purpose. You can use Event Tracking to measure any clickable action on your site, providing even more data to uncover consumer insights.
Google Analytics can be an extremely powerful tool to convert your raw data into valuable insights to build effective online customer acquisition campaigns. During our most recent webinar, our CEO Udayan Bose and Analytics Manager Don Rodriguez spoke about this very topic. Here are some must-read answers to questions asked by our attendees that will help you better understand how to get the most out of your Google Analytics data.
Imagine the following scenario.
You’re in Google Analytics and you go to transfer a custom report from one view to another. Suddenly, you find yourself asking “what’s the next step?”
It would be great if there was a way you could easily get all the data you need while saving time in the process. However, if you have multiple accounts or domains, pulling all the necessary data to uncover consumer insights can be a real hassle.
Last Year, Google Analytics shocked the digital marketing world by removing keyword information for organic traffic from their reporting. To understand the magnitude of this change, plug in a search for “Google Analytics Not Provided” and you’ll find thousands of bloggers trying to navigate this drastic change with little to no success.
On Wednesday, September 12, 2012, NetElixir hosted its first Search & Analytics Workshop in Princeton, NJ. Twelve companies attended the workshop including executives from Reed & Barton, Hamilton Jewelers, Ultimate Office and Music & Arts. This was the first in a series of free workshops to be conducted as a part of NetElixir University, a project created to share knowledge with local businesses and promote better search marketing practices, for free. The workshop consisted of three sections on Search Engine Marketing, Search Engine Optimization and Web Analytics, presented by NetElixir CEO
Udayan Bose and SEO Manager Liz Donkus.
As the SEO Manager for NetElixir, I had the pleasure of speaking about SEO tips and best practices at the 1st Search & Analytics Workshop this past Wednesday.
SEO has gone ‘mainstream’ and what I mean by that, is if you mention ‘SEO’ these days, most people don’t look at you like you have two heads. But, there is still a lot of mystery and interest around SEO. One reason for this could be the considerable potential SEO can deliver; second SEO has always been seen as a more even playing field than many other marketing tactics. There has been so much information about SEO circulating over the years and depending on when you got your information – it could be very outdated.
Today, NetElixir conducted our very 1st Search & Analytics Workshop at our office in Princeton, NJ and based on feedback from the attendees, I’m very pleased to say that it was a great success! As the workshop coordinator, seeing the process from beginning to end has been a very fulfilling learning experience.