Consumer Behavior Capture: Thanksgiving to Cyber Monday

Category: Analytics, Marketing Dilemmas, Mobile, Paid Search

Webinar

As families and friends were enjoying a feast of Thanksgiving Day turkey, creamy mashed potatoes, cranberry-orange relish, classic stuffing, and more tasty treats, our team was out there reviewing data on consumer behavior throughout desktop and mobile. From the anxiety-fueled claustrophobic shopping fever of Black Friday to the screen-centered focus of Cyber Monday deals, we were there in the trenches collecting valuable data.

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Thanksgiving to Cyber Monday: Insights Unveiled

Category: Analytics, Marketing Dilemmas, Mobile, Paid Search, SEO

Holiday InsightsNow that Thanksgiving dinner is over, Black Friday crowds are gone, and Cyber Monday deals have ended, here are some interesting stats to munch upon. Note that we have considered data from Adobe’s cmo.com as well as the data mined by NetElixir’s proprietary tool, LXRInsights.

Our holiday projections have been featured in Internet Retailer, BizReport, eMarketer, MediaPost, and more! Find out what all the buzz is about at our webinar, 2016 Holiday Weekend: By the Numbers, on Friday, December 2nd from 2 to 2:30 p.m.

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NetElixir Launches Weekly Consumer Insights

Category: Analytics, Marketing Dilemmas, Paid Search

Holiday Insights

We’re excited to announce that we’ll be conducting primary research on a quarterly basis to uncover consumer insights! Our very first consumer survey sought to discover the unique behavior of customers in regards to holiday shopping. Our team uncovered surprising insights into who, what, where, when, why, and how consumers are shopping this season. We wanted to share some of these insights with you.

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Digital Media’s Favorite U.S. Election!

Category: Analytics, Marketing Dilemmas

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This year’s presidential election has been creating lots of chatter globally. With social media participation at its peak, the discussions and debates are at their glorified best. It’s estimated that $11.4 billion has been spent on political ads in the 2016 election. This is 20% higher than that of the previous election. (Source: Technavio)

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Holiday Shopping Behavior – 4 Insights Revealed

Category: Analytics, Marketing Dilemmas, Paid Search

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Our recent webinar, Holiday Shopping Behavior: What to Expect from Your Customers, utilized data from our Google Consumer Survey to gain valuable insights on how people search and buy products. Our Director of Analytics, Don Rodriguez, walked us through some of our insights on holiday shopping behavior. Continue reading to find out four more insights!

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Why You Should Use Enhanced Ecommerce

Category: Analytics, Netelixir Updates

2016-10-03

Don Rodriguez, Director of Analytics at NetElixir, presented a webinar on {How Enhanced Ecommerce Identifies Potential Customer Loss} where he filled us in on the power of Enhanced Ecommerce in analytics, especially during this upcoming holiday season.

What is Enhanced Ecommerce?

Enhanced Ecommerce is an optional feature of Google Analytics. It allows you to quickly and easily identify lost conversion opportunities on your site by reviewing Shopping Behavior, Product Performance, Product List Performance, On-Site Promotion and Coupon Redemption Tracking, and more.

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{#AnalyticsWeek} Day 5 – How Your Business Can Benefit from IBM’s Watson

Category: Analytics, Marketing Dilemmas, Netelixir Updates

2016-06-03 (1)

Though #AnalyticsWeek 2016 has come to an end, your adventures with analytics shouldn’t. We hope you learned amazing ways to use Google Analytics for your business.

In today’s last and final session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir discussed how Watson can help you effectively communicate your brand’s voice and walked you through data visualization and predictive analytics.

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2016-06-16

In today’s session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir, and Pawel Matkowski, Google Global Product Lead, Data Integrations, Google Analytics at Google discussed one of the least adopted, yet perhaps most powerful feature of Google’s Universal Analytics. Aptly named User ID, it provides you with an ability to identify and track your best customers’ visits and actions on your web site at the individual level which also enables a powerful set of cross-device conversion tracking capabilities.

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{#AnalyticsWeek} Day 3 – 4 Insights to Improve Your Mobile Performance

Category: Analytics, Marketing Dilemmas, Mobile

Analytics Week - Day 3

In today’s session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir, and Steph Schmitt, Agency Account Strategist at Google, walked us through four key insights for measuring and improving your site’s performance with ecommerce’s fastest growing traffic segment, smartphone shoppers.

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{#AnalyticsWeek} Day 2: 3 Ways You’ll Find Revenue & Profits in Google Analytics

Category: Analytics, Marketing Dilemmas

Analytics Week

In today’s session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir, discussed three ideas that every e-commerce business can implement in order to discover revenue and profit improving ideas from your Google Analytics data. Some of our insights included:

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