Black Friday sales will start early this year… how early?

Category: Marketing Dilemmas

NetElixir research data indicates a 3 day shift in Black Friday sales (as well as related search queries) in 2012 (over same time in 2011). Retailers now start their Black Friday promotions even before Thanksgiving Day in an effort to garner a greater share of holiday shoppers’ wallets.

Black Friday Online Sales Trends
Black Friday Sales and Search Trends, 2012 vs. 2011

We expect Black Friday promotions (as well sales spikes + related search spike) to start earlier this year. How much earlier? Well, based on prior years’ trend analysis, the spikes should start around Nov 20/21 and at least 70% of online retailers will start their Black Friday weekend promotions on Nov 25 (Monday). (Needless to mention, the sales promotions will keep varying through the period leading to Cyber Monday).

Learn more on this at our webinar on September 20, 2pm EST: 2013 Holiday Calendar for Retailers –


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