Penguine 4.0 Released final1

What you need to know!

Google announced on September 23, 2016, that Real-Time Penguin or Penguin 4.0 is now live. The roll out will continue in the coming weeks as Google updates Penguin in various languages.

There are two main takeaways from the update:

The algorithm will be in real-time so that spam results are caught and de-indexed on a continuous basis.

The algorithm is granular, so that instead of a sitewide penalty, specific pages that are spamming, will be devalued in rankings.

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4MistakesToAvoidWhen

A Google Merchant Center feed is a merchant’s database of products and attributes. This file feeds in relevant information for Product Listing Ads (PLAs) on Google. In our experience, we’ve come across advertisers who make common mistakes while setting up their shopping feed. That’s why we’re here to show you how you can avoid product disapprovals and temporary account suspension.

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2016-09-14

Christian Rudder, founder of OkCupid joins NetElixir’s annual X=Experience event!

X=Experience is an exclusive, collaborative, knowledge-sharing, and networking event for senior retail executives and Ivy League professors. The mission of X=Experience is to expand the boundaries of digital interactivity by bringing together thought leaders from academia and industry in an environment that stimulates path-breaking ideation through free-flowing discussions. Christian Rudder is a perfect speaker to bridge this gap.

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2016-09-08

In Nudge: Improving Decisions About Health, Wellness, and Happiness, Cass Sunstein and Richard Thaler dive deep into our behavioral patterns by classifying our “Homer” and “Spock” urges.  Have you ever taken an extra piece of dessert without realizing what you were doing? Or, are you more of a planner – consciously deciding every decision you make?

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Google PLAs or Product Listing Ads have become the real game changer in the retail industry with product specific image ads. Ever since they were introduced, the spending mix on Google PLAs has been increasing. Five years ago, it was at almost 10% and in Q1 in 2016, it’s increased to 37%.

With the holiday season around the corner, the chances of PLAs outsmarting text ads are even higher. There are new features like “Showcase Ads for Broader Queries” or “Buy Button in Ads” that make this visual format of ads even more appealing.

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2016-08-19

Ever wonder how companies and concerned citizens creatively push people towards making healthier decisions? Easy! They simply offer a nifty image or sign that helps persuade people to move in a better direction than they would have before.

For example, imagine that every time you went to the vending machine and saw the amount of sugar in each drink hovering above your selection. Would that make you more likely to choose a bottle of water or soda?

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2016-08-12

In our most recent webinar, {Google AdWords Holiday Announcements}, we discussed some of the major updates and innovations from Google. As you’re preparing for yet another exciting holiday season, here’s some tactics that’ll help elevate your marketing campaign to a whole new level.

Expanded Text Ads

Google has completely modified ads from Standard Text Ads to Expanded Text Ads (ETAs). With this new feature, you’re allowed two headlines (at 30 characters each), one description line (at 80 characters), and two paths (at 15 characters each) instead of the usual format were used to. This means more real estate space. What makes this even more interesting is the ads will display on both desktop and mobile.

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Expanded Text Ads

Google’s recently announced Expanded Text Ads (ETAs), which permit advertisers to expand the length of their ads by more than 50%. Expanded Text Ads are displayed on both desktop and mobile, and give advertisers the extraordinary capability of exploiting this additional space.

Much like Standard Text Ads, Expanded Text Ads are available on both the Google Search Network and the Google Display Network. ETAs are also supported by all Google AdWords tools that currently support Standard Text Ads.

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2016-07-19

Paul Muret, VP of Display, Video, and Analytics at Google talked at the DoubleClick Announcement Live Stream today to discuss some major updates with DoubleClick. He also mentioned that over $180 billion was spent in total on internet advertising in 2016. Muret then alluded to the fundamental shift in user experience and mobile demand. He concluded that the overall goal is to build an amazing user experience: Immediate, integrated, and immersed.

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blogheader_02Amazon Prime Day turned out to be another blockbuster event for the world’s biggest online retailer. The online retailer said that July 13, 2016 was its biggest sales day ever, with worldwide orders up by 60%, with respect to the previous Prime Day. In the US alone, the orders were up by 50 percent. (Source: CNBC)

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