Paul Muret, VP of Display, Video, and Analytics at Google talked at the DoubleClick Announcement Live Stream today to discuss some major updates with DoubleClick. He also mentioned that over $180 billion was spent in total on internet advertising in 2016. Muret then alluded to the fundamental shift in user experience and mobile demand. He concluded that the overall goal is to build an amazing user experience: Immediate, integrated, and immersed.
Amazon Prime Day turned out to be another blockbuster event for the world’s biggest online retailer. The online retailer said that July 13, 2016 was its biggest sales day ever, with worldwide orders up by 60%, with respect to the previous Prime Day. In the US alone, the orders were up by 50 percent. (Source: CNBC)
Have you started noticing people take an unprecedented interest in exploring the outdoors recently? Well it’s probably because they’ve downloaded the crazily popular new Pokémon Go app.
The app takes the concept of the popular video game turned cartoon television show and brings it to life by having people catch and train Pokémon through GPS tracking. The Pokémon Go app falls under the augmented reality industry, where virtual reality and real life converge to support engagement in real life.
More Real Estate to Mobile Ads, thus higher CTR
Perhaps the most important innovation to Google’s new analytics roll out is their new Expanded Text Ads. Google even calls it the “biggest change to text ads since AdWords launched 15 years ago.” So what exactly does this mean for you? Let’s start by going through what Expanded Text Ads are.
Independence Day is a national holiday which could be substantial for content marketers. It’s a yearly momentous occasion that celebrates the spirit, perseverance, and strength of our nation.
However, July 4th is not as significant as other holidays like Valentine’s Day, Mother’s Day, or Father’s Day in the world of retail. Minus the occasional American flag, patriotic apparel, or kitsch decorations, the spirit of gifting is underplayed during this holiday. Surprisingly, impressions came down by 14% compared to the Father’s Day season in June of this year.
Insights on Branded & Non Branded Product Listing Ads
Product Listing Ads (PLAs) or Shopping Campaigns give advertisers a retail-centric approach in account management. Search marketers bid on products or product groups, based on the value or volume, driven by specific products.
At NetElixir, we’ve followed the pyramid model of product bidding to maximize effectiveness. This model builds a typical retail environment in Pay-Per-Click (PPC).
Insights into consumer shopping behavior around Father’s Day
Father’s Day is a special time of the year to truly show your appreciation for your dad. That’s why, to help marketers of all sizes, our NetElixir Research Insights Lab came together to decipher the behavior of search activity of shoppers looking for Father’s Day gifts.
Our team conducted their study over a three-week period, from May 20, 2016 to June 19, 2016. They analyzed roughly 11.4 million impressions across four retail verticals, including apparel and accessories, healthcare and wellness, flowers, and gifts and handicrafts.
Though #AnalyticsWeek 2016 has come to an end, your adventures with analytics shouldn’t. We hope you learned amazing ways to use Google Analytics for your business.
In today’s last and final session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir discussed how Watson can help you effectively communicate your brand’s voice and walked you through data visualization and predictive analytics.
In today’s session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir, and Pawel Matkowski, Google Global Product Lead, Data Integrations, Google Analytics at Google discussed one of the least adopted, yet perhaps most powerful feature of Google’s Universal Analytics. Aptly named User ID, it provides you with an ability to identify and track your best customers’ visits and actions on your web site at the individual level which also enables a powerful set of cross-device conversion tracking capabilities.
In today’s session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir, and Steph Schmitt, Agency Account Strategist at Google, walked us through four key insights for measuring and improving your site’s performance with ecommerce’s fastest growing traffic segment, smartphone shoppers.