2016-08-19

Ever wonder how companies and concerned citizens creatively push people towards making healthier decisions? Easy! They simply offer a nifty image or sign that helps persuade people to move in a better direction than they would have before.

For example, imagine that every time you went to the vending machine and saw the amount of sugar in each drink hovering above your selection. Would that make you more likely to choose a bottle of water or soda?

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2016-08-12

In our most recent webinar, {Google AdWords Holiday Announcements}, we discussed some of the major updates and innovations from Google. As you’re preparing for yet another exciting holiday season, here’s some tactics that’ll help elevate your marketing campaign to a whole new level.

Expanded Text Ads

Google has completely modified ads from Standard Text Ads to Expanded Text Ads (ETAs). With this new feature, you’re allowed two headlines (at 30 characters each), one description line (at 80 characters), and two paths (at 15 characters each) instead of the usual format were used to. This means more real estate space. What makes this even more interesting is the ads will display on both desktop and mobile.

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Expanded Text Ads

Google’s recently announced Expanded Text Ads (ETAs), which permit advertisers to expand the length of their ads by more than 50%. Expanded Text Ads are displayed on both desktop and mobile, and give advertisers the extraordinary capability of exploiting this additional space.

Much like Standard Text Ads, Expanded Text Ads are available on both the Google Search Network and the Google Display Network. ETAs are also supported by all Google AdWords tools that currently support Standard Text Ads.

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2016-07-19

Paul Muret, VP of Display, Video, and Analytics at Google talked at the DoubleClick Announcement Live Stream today to discuss some major updates with DoubleClick. He also mentioned that over $180 billion was spent in total on internet advertising in 2016. Muret then alluded to the fundamental shift in user experience and mobile demand. He concluded that the overall goal is to build an amazing user experience: Immediate, integrated, and immersed.

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blogheader_02Amazon Prime Day turned out to be another blockbuster event for the world’s biggest online retailer. The online retailer said that July 13, 2016 was its biggest sales day ever, with worldwide orders up by 60%, with respect to the previous Prime Day. In the US alone, the orders were up by 50 percent. (Source: CNBC)

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Have you started noticing people take an unprecedented interest in exploring the outdoors recently? Well it’s probably because they’ve downloaded the crazily popular new Pokémon Go app.

The app takes the concept of the popular video game turned cartoon television show and brings it to life by having people catch and train Pokémon through GPS tracking. The Pokémon Go app falls under the augmented reality industry, where virtual reality and real life converge to support engagement in real life.

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Expanded Text Ads

More Real Estate to Mobile Ads, thus higher CTR

Perhaps the most important innovation to Google’s new analytics roll out is their new Expanded Text Ads. Google even calls it the “biggest change to text ads since AdWords launched 15 years ago.” So what exactly does this mean for you? Let’s start by going through what Expanded Text Ads are.

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2016-07-05 fina;

Independence Day is a national holiday which could be substantial for content marketers. It’s a yearly momentous occasion that celebrates the spirit, perseverance, and strength of our nation.

However, July 4th is not as significant as other holidays like Valentine’s Day, Mother’s Day, or Father’s Day in the world of retail. Minus the occasional American flag, patriotic apparel, or kitsch decorations, the spirit of gifting is underplayed during this holiday. Surprisingly, impressions came down by 14% compared to the Father’s Day season in June of this year.

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plas

Insights on Branded & Non Branded Product Listing Ads

Product Listing Ads (PLAs) or Shopping Campaigns give advertisers a retail-centric approach in account management. Search marketers bid on products or product groups, based on the value or volume, driven by specific products.

At NetElixir, we’ve followed the pyramid model of product bidding to maximize effectiveness. This model builds a typical retail environment in Pay-Per-Click (PPC).

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Insights into consumer shopping behavior around Father’s Day

Father’s Day is a special time of the year to truly show your appreciation for your dad. That’s why, to help marketers of all sizes, our NetElixir Research Insights Lab came together to decipher the behavior of search activity of shoppers looking for Father’s Day gifts.

Our team conducted their study over a three-week period, from May 20, 2016 to June 19, 2016. They analyzed roughly 11.4 million impressions across four retail verticals, including apparel and accessories, healthcare and wellness, flowers, and gifts and handicrafts.

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