mothersdaySearch is seen as a crucial part of the consumer journey. Search helps users explore, compare, and achieve their final goals. Now, with the power of mobile in everyone’s hand, search has evolved to become a digital assistant helping users find the right information in any format they want.

This evolution of search demands a revamp in how search engine marketing has been historically done. Years back it was about just finding the right keyword portfolio and maximizing the Return On Investment (ROI) by optimizing bids on the keywords. Later, search engine marketing platforms were able to provide more insights into the search behavior that the keyword portfolio started, thus representing the purchase journey of the consumer. Cut to the present, marketers are now empowered with so much consumer insights and data that they’re feeling overwhelmed. On the other hand, search marketing hasn’t improved significantly from the previous mode. Here’s an example of where the gap is:

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Competitor-Display-URL

A competitive PPC hack while bidding on your competitor’s trademark terms.

We all know that bidding on trademarked terms gives you the highest ROI (Return on Investment). What if you want to bid on your competitor’s trademarked terms? Not only should that give you a reasonable ROI boost, but it should perform better than your non-branded terms.

Well, Google allows this type of bidding but it punishes you a lower quality score and higher CPC (Cost Per Click). Why? Because you’re not allowed to use your competitor’s trademark in your own ad copy, the ad relevance with respect to the keyword and the quality score, gets lowered.

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GTIN Guide

So what exactly is a GTIN?

A Global Trade Item Number (GTIN) is a unique and internationally recognized identifier for a product. Starting May 16, 2016 Google will be mandating GTINs for all new, in-stock, brand name products. That’s why we’re providing you with everything you need to know about the various types of GTINs, why you should implement them, and where to find your GTINs. Find out more below in our infographic:

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Our April webinar highlighted our insights on the elimination of the right-hand side text ads on the Search Engine Results Page (SERP). Google made this change in order to have a unified design for the SERP across all devices. With the elimination of text ads, Google has paved more real estate for Product Listing Ads (PLAs).

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SEM_RHS

Google recently eliminated the right-hand side ads on the Search Engine Results Page (SERP) for PPC text ads. There’s been a lot of debate about the significance this might have for advertisers.

That why our NetElixir Insights Lab initiated a case study where they quantified the impact of this change on various Google AdWords performance metrics. The key insights from our research on the Impact of the Removal of Right-Hand Side Ads were featured on MediaPost.

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future-of-search

Growing up in an age where the changes in technology are evolving almost faster than we can keep up, it’s hard to remember the power we have at our fingertips. As the advances in mobile become more defined yet intricate, so does our behavior.

Our mobile device keeps us intrigued with a glowing screen that spews information and entertainment anytime of day. We now have the freedom to ask our phone where we can get the best local pizza, what the next showtimes are for that upcoming blockbuster film, and we can even send high definition multimedia messages to distant lands quicker and farther than anyone in history could have ever imagined.

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SEOWEEK-Blog-image-Recovered

As a special thank you for making #SEOWeek such an exciting and successful event, we wanted to share with you your our definitive #SEOWeek Cheat Sheet.

With this Cheat Sheet in hand, navigating through the world of SEO has never been easier.

In case you missed any of our previous sessions, you’ll be able to find full recaps all on our blog.

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Now that #SEOWeek has wrapped up, we wanted to share some of recurring questions we heard throughout the event.

Question 1: What is the importance of Schema/Structured Data?

There’s two pieces of structured data that we recommend making use of. The first and most appealing is potential of displaying differently on the SERP (Search Engine Results Page). By utilizing review information, navigational markup, and other information, you can potentially change the way your listing appears in the organic SERP. This change has been shown to improve your CTR (Click-Through Rate) by up to 30& without improving your position.

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Google AdWords has seen not seen much of a change at the UI level since its introduction 15 years ago. That all changed on Monday, when Google announced a redesign of the AdWords platform for a more “mobile-first world.”

With more mobile savvy advertisers, it’s become necessary to design a mobile-friendly platform that can fetch more data in less time. The look and feel of the tool was redesigned, based on Google’s design language, Material Design*.

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DAY-5

In today’s session of #SEOWeek, Shawn Swaim, Global Head of SEO, and Christie Labarca, SEO Manager, discussed how content has always been an important part of search engines and their ranking factors. Watch the video below to find out more about the rules of content success, best practices, and the relationship between content and social media.

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