Four Lessons We Learned from ShopTalk 2017

Category: Netelixir Updates

netelixir at shoptalk 2017

This past Sunday, I traveled across the country with the NetElixir team to attend the 2017 ShopTalk conference in Sin City. Almost everything about the show was new. It was my first trade show with NetElixir, our first time sponsoring ShopTalk, and only the second iteration of the conference itself. With new experiences come new insights, and the past few days in Las Vegas were no exception. Here are just a few lessons I learned from attending:

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Your Definitive Website Migration SEO Checklist

Category: SEO

NetElixir recently held its annual #SEOWeek that was filled with 4 days of info-packed webinars. Attendees got to learn about:

  • The 2017 State of SEO
  • Adopting a Mobile-First SEO Philosophy
  • The Role of User Experience and Web Development in SEO
  • Building a Winning Retail SEO Strategy

Is your company going through a website migration? If you need some quick tips on how to improve the user experience during this process, use our helpful SEO Checklist. It’ll you stay on top of everything from pre-launch to post-launch.

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#SEOWeek: Creating an SEO Strategy 2017 & Beyond [Recap]

Category: SEO

What a great final day of #SEOWeek! Today we learned all about creating a winning SEO strategy. We covered a lot, so here are the basics!

Getting Started

Before creating a SEO strategy, you have to understand the SEO path. What can SEO do for you? Your strategy must be based on brand voice and corporate culture. Determine the type of traffic you want. Do you want to focus on keyword based SEO strategies that increase rankings in the SERP or increase traffic with brand awareness and the quality of the website? You should consider questions like this before creating a custom strategy.

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#SEOWeek: The Role of User Experience & Web Development in SEO [Recap]

Category: SEO

Another fitting end to a great day of #SEOWeek! This third installment from our experts focused on how important user experience is on a website. If you missed out or need to hit the refresh button, here’s a helpful summary:

What type of website changes should we be concerned?

Levels of organic impact depend on the type of change being implemented on a website. Just because you hired a fancy web designer doesn’t mean he/she has your back when it comes to SEO. Major changes like platform migrations, redesigns, and switching to mobile-first, deserve detailed plans and preparations so you don’t lose out on traffic.

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#SEOWeek: Adopting a Mobile-First SEO Philosophy [Recap]

Category: SEO

What an invigorating second day of #SEOWeek! Here we learned all about what it means to be mobile-first and how everyone can get in on the action. Here’s a quick overview of what happened.

The Basics

What is Mobile-First?

Everyone’s been throwing around the phrase “mobile-first” but what exactly does it mean? Essentially, Google prioritizes on mobile over other devices.

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#SEOWeek: The State of SEO 2017 [Recap]

Category: Uncategorized

What an exciting first day of #SEOWeek: The State of SEO 2017! We covered so much in a short period, so if you missed any second of our webinar, here’s a helpful recap.

What does SEO mean?
Search Engine Optimization (SEO) means giving the searcher the “right value proposition.” In other words, what they search for should be what they get online. Just a couple of years ago, Google was the search engine monopoly. Today, Google has to compete with social media SEO from platforms like Facebook. Social media is now the prime competitor to web search and plays a crucial role in the purchase decisions for consumers. In other words, the SEO of 2017 is a complex ecosystem of multiple platforms and technologies.

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#SEOWeek 2017: An In-Depth Look at Modern SEO for Retailers

Category: Netelixir Updates, SEO

It’s that time of year again! That time when the search engine marketing world unites to explore the current landscape of SEO. Each year, we take a week to study and educate about the ever-changing face of optimization.

We know how hard it is to keep up with SEO trends, especially in ecommerce. That’s why you can count on seeing this webinar every March. Take a journey with our experts on March 13-17 into the intricate field of organic search so you can be prepared and not fall behind. They’ll not only show you what’s happening right now but also what you can expect in the year to come. Don’t miss this amazing opportunity to learn how you can get ahead in the SERP!

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Amazon Buttons And How They’ll Affect Your Business

Category: Marketing Dilemmas

Click a button and your pre-programmed order will arrive within 48 hours. Amazon is in pursuit of making your life easier, in lieu of micro-moments.

Amazon is an ambitious company. People often forget they started out selling books. Now, they’ve become a part of your home. When in doubt, get it on Amazon. You’ll find the best deal possible and have the freedom to compare prices and brands easily. Need it in a rush? Use Amazon Prime. Want something to watch or music to listen to? No problem - as a Prime member, you can fulfill all your media needs.

We’ve put together some quick information regarding the Buttons and how they work.

The Impact of Screenless Searches: Webinar Summary

Category: Marketing Dilemmas, Netelixir Updates

Remember Ask Jeeves? The thought of this old search engine (now known as “Ask.com”) from 1996 is sure to bring back some happy memories. Any questions we had, our personal butler Jeeves would answer.

With the age of Google, our queries became shorter. With the prevalence of mobile phone, search engines adapted. Now, with smartphones we tend to tap longer keywords.

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Search Without Screens: The Path of Voice Search

Category: Marketing Dilemmas, Paid Search

Technology is truly amazing.

What we once perceived as the science fiction ingenuity from world-renowned authors like Ray Bradbury, Isaac Asimov, or Philip K. Dick has slowly been entering our lives the last few decades, one phase at a time. Mobile phones, tablets, touch screen, smart TVs, self-driving cars – you name it. With everything available at the palm of your hand, it’s not surprising that media giants like Amazon and Google have unveiled a new take on the revolutionary concept of voice search.

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