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Growing up in an age where the changes in technology are evolving almost faster than we can keep up, it’s hard to remember the power we have at our fingertips. As the advances in mobile become more defined yet intricate, so does our behavior.

Our mobile device keeps us intrigued with a glowing screen that spews information and entertainment anytime of day. We now have the freedom to ask our phone where we can get the best local pizza, what the next showtimes are for that upcoming blockbuster film, and we can even send high definition multimedia messages to distant lands quicker and farther than anyone in history could have ever imagined.

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As a special thank you for making #SEOWeek such an exciting and successful event, we wanted to share with you your our definitive #SEOWeek Cheat Sheet.

With this Cheat Sheet in hand, navigating through the world of SEO has never been easier.

In case you missed any of our previous sessions, you’ll be able to find full recaps all on our blog.

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Now that #SEOWeek has wrapped up, we wanted to share some of recurring questions we heard throughout the event.

Question 1: What is the importance of Schema/Structured Data?

There’s two pieces of structured data that we recommend making use of. The first and most appealing is potential of displaying differently on the SERP (Search Engine Results Page). By utilizing review information, navigational markup, and other information, you can potentially change the way your listing appears in the organic SERP. This change has been shown to improve your CTR (Click-Through Rate) by up to 30& without improving your position.

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Google AdWords has seen not seen much of a change at the UI level since its introduction 15 years ago. That all changed on Monday, when Google announced a redesign of the AdWords platform for a more “mobile-first world.”

With more mobile savvy advertisers, it’s become necessary to design a mobile-friendly platform that can fetch more data in less time. The look and feel of the tool was redesigned, based on Google’s design language, Material Design*.

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DAY-5

In today’s session of #SEOWeek, Shawn Swaim, Global Head of SEO, and Christie Labarca, SEO Manager, discussed how content has always been an important part of search engines and their ranking factors. Watch the video below to find out more about the rules of content success, best practices, and the relationship between content and social media.

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day4

In today’s session of #SEOWeek, Shawn Swaim, Global Head of SEO, and Christie Labarca, SEO Manager, helped navigate you through the technical parts of SEO without cause you fear and a. Watch the recording below to find out more about best practices for a SEO optimized website, how to test Google’s cache, improving load time, what the various types of sitemaps are, and more!

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day3

In today’s session of #SEOWeek, Shawn Swaim, Global Head of SEO, and Christie Labarca, SEO Manager, discussed the importance of having a mobile-friendly web presence for your brand. Watch the video below so you can gain some insight on factors that affect ranking, page load speed, user experience, and more. Best of all, you’ll gain knowledge on best practices you can implement for a more mobile-friendly site.

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day-2

In today’s session of #SEOWeek, Shawn Swaim, Global Head of SEO, and Christie Labarca, SEO Manager, discussed the recent algorithm changes from Google and how they’ve affected the Search Engine Results Page (SERP). Watch the full video below to find about more about these updates and learn the best practices on how to seamlessly implement them into your website.

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#SEOWEEK Day1

Today marked the first day of our second annual knowledge sharing series, #SEOWeek. Shawn Swaim, Global Head of SEO at NetElixir, discussed the basics of SEO. From reviewing the foundation and history of SEO, modern terminology, and sharing best practices for on page and off page optimization, we hope you were able to feel more comfortable and knowledgeable about the wide world of SEO.

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Every four years, a leap year occurs and thankfully, it kept our calendars in working order. Although Leap Day is not considered a major holiday, like that of Christmas or even Valentine’s Day, it was definitely an important business day for those online retailers out there.

With the help of over 2 million searches, the NetElixir Search Research Lab carried out a study on how Leap Day impacted the business of online retailers. Our infographic below explains how retailers received an incremental increase in business thanks to Leap Day, based on the insights we obtained from our original research.

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