This week, October 4 – October 10, 2015, Google announced some news about their search engine results page, including a new algorithm targeting hacked spam, and news on how Panda 4.2 is still rolling out. Find out about these Google updates and everything else you need to know that happened #ThisWeekInSEO in our weekly video, led by our Global SEO Head, Shawn Swaim!
Online retailers, rejoice! Google Shopping has once again implemented a new addition to its Google Merchant Center by adding a feature that’ll greatly help out retailers during the bustling holiday season and beyond.
The new Shopping Assortment Report will take the guesswork out of choosing which products you want to focus on selling this holiday season. This feature acts like a detective and uncovers your top 100 products and their brands that your online store doesn’t offer. This information is generated, based on how popular these products are in Google Shopping, and can be accessed easily right in your Merchant Center account.
Price-based selling has become inevitable in today’s business, and it remains a successful customer acquisition hook. Many of my clients tend to offer a “Low Price Guarantee” and insist on using it as the primary USP in their paid search ad copies. Recently, I had an interesting situation occur around this topic.
This week, September 27 – October 3, 2015, Google announced that we might see a mobile-only index in the future, and that we should keep authorship markup in our source code, even though a year ago they removed this markup from the SERP. Find out about these Google updates and everything else you need to know that happened #ThisWeekInSEO in our weekly video, led by our Global SEO Head, Shawn Swaim!
Now that the summer is over and fall is upon us, it’s time for savvy marketers to reflect on what we can learn from this year’s back to school shopping season. Read on below to find out what you need to know about back to school shopping trends from this year, as recommended by Google!
Customers shopped earlier and faster
One of the biggest changes in this year’s back to school shopping climate was that customers were beginning their back to school shopping earlier and were making their purchases faster. Searches for back to school queries began 1 week earlier than last year, and 3 weeks earlier than 2013. Similarly, 80% of shoppers tried to finish their back to school shopping in 2 weeks or less. To catch your customers when they’re trying to buy for next year, you’ll want to start advertising early, especially online.
This week, September 21 – September 26, 2015, Google released a new compression algorithm called Brotli, as well as began putting out some signals that a major update is on the way. Find out about these big Google changes and everything else you need to know that happened #ThisWeekInSEO in our weekly video, led by our Global SEO Head, Shawn Swaim!
While the X=Experience has come to its conclusion for another year, we’re still riding the waves of excitement over this year’s spectacular event. Our two day knowledge-sharing event took place on September 17th and 18th, and brought together some of the biggest and brightest minds in business and academia. It was a jam-packed marathon of brainstorming, ideating, and innovation, so we hardly know where to start!
After an exhilarating first day of this year’s X=Experience, we’re already kicking off Day 2 in full swing at the beautiful Grounds for Sculpture in Hamilton, NJ. After a full day of connecting and sparking some great discussions, we’re ready for our main event of bringing together some of the best minds in academia and business to stimulate path-breaking ideation and innovation!
This week, September 13 – September 19, 2015, Google announced two important pieces of information for SEOs. First, they hinted that we can expect to see structured data become a part of their ranking algorithm, and then they confirmed that they recommend you keep 301 redirects active for at least one year.
The day is finally here! We’re so excited to welcome all of our guests and speakers to this year’s X=Experience event. It’s our mission to expand the boundaries of digital interactivity by bringing together both academic and industry thought leaders in an environment that stimulates path-breaking ideation through free flowing discussions. We’ve got a jam-packed agenda this year, and we can’t wait to get started.