Holiday Results Match NetElixir’s Forecast

Category: Marketing Dilemmas, Netelixir Updates, Paid Search

Holiday

NetElixir projected a moderate YoY growth of 10.5% and 11% during the holiday season. In comparison, eMarketer forecasted a 17% increase and Deloitte predicted a 17 to 19% growth.

Our conservative estimate was due to three key factors, including:

Earlier than usual purchasing of holiday gifts, driven by Prime Day.

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Holiday ’16 YoY Growth Revealed

Category: Marketing Dilemmas, Netelixir Updates, Uncategorized

Holiday '16

In September 2016, our team estimated that the YoY e-commerce growth would be 11% during the holiday season. Guess what? It was 10.43%! Continue reading to find out some more data points to help you better understand what happened this season and how you can utilize this data for this year’s marketing plan.

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Real Time Personalization Explained

Category: Marketing Dilemmas, Paid Search

Your Guide to Real Time Personalization

Ever wonder how websites seem to just know you and your interests?

It’s called real-time personalization and it’s changing the way potential customers are targeted. This process allows marketers to tailor the presentation of a website’s content to match a specific user’s instructions or preferences. These changes happen in just milliseconds and they’re ultimately about user engagement.

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Mobile First Google Algorithm Update

Category: SEO

mobile

In November 2016, Google announced that its indexing will be flipped around and mobile results will get priority over the desktop.

Most research still suggests Google is taking a soft approach and allowing desktop-friendly websites to appear even if they’re not very mobile-friendly. In the coming months, however, this will change.

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A Walk with the Ghost – Marketing with Snapchat

Category: Marketing Dilemmas

Snapchat Banner

Released in September 2011, Snapchat has come a long way from being a photo and video sharing app to a marketer’s paradise. The only possible reason you may not have heard of Snapchat is if you’re not of this world. With over 150 million estimated users worldwide, Snapchat boasts 500 million shared stories each day.

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Consumer Behavior Capture: Thanksgiving to Cyber Monday

Category: Analytics, Marketing Dilemmas, Mobile, Paid Search

Webinar

As families and friends were enjoying a feast of Thanksgiving Day turkey, creamy mashed potatoes, cranberry-orange relish, classic stuffing, and more tasty treats, our team was out there reviewing data on consumer behavior throughout desktop and mobile. From the anxiety-fueled claustrophobic shopping fever of Black Friday to the screen-centered focus of Cyber Monday deals, we were there in the trenches collecting valuable data.

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Your Definitive Holiday Checklist

Category: Marketing Dilemmas, Paid Search

ChecklistThis holiday season, e-marketers have a lot on their hands when it comes to preparing for Q4. That’s why our team at NetElixir is sharing our secret to success with a helpful checklist for better performance and revenue into the new year. Continue reading to find out more!

How You Can Prepare at the Account Level:

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Thanksgiving to Cyber Monday: Insights Unveiled

Category: Analytics, Marketing Dilemmas, Mobile, Paid Search, SEO

Holiday InsightsNow that Thanksgiving dinner is over, Black Friday crowds are gone, and Cyber Monday deals have ended, here are some interesting stats to munch upon. Note that we have considered data from Adobe’s cmo.com as well as the data mined by NetElixir’s proprietary tool, LXRInsights.

Our holiday projections have been featured in Internet Retailer, BizReport, eMarketer, MediaPost, and more! Find out what all the buzz is about at our webinar, 2016 Holiday Weekend: By the Numbers, on Friday, December 2nd from 2 to 2:30 p.m.

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NetElixir Launches Weekly Consumer Insights

Category: Analytics, Marketing Dilemmas, Paid Search

Holiday Insights

We’re excited to announce that we’ll be conducting primary research on a quarterly basis to uncover consumer insights! Our very first consumer survey sought to discover the unique behavior of customers in regards to holiday shopping. Our team uncovered surprising insights into who, what, where, when, why, and how consumers are shopping this season. We wanted to share some of these insights with you.

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Digital Media’s Favorite U.S. Election!

Category: Analytics, Marketing Dilemmas

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This year’s presidential election has been creating lots of chatter globally. With social media participation at its peak, the discussions and debates are at their glorified best. It’s estimated that $11.4 billion has been spent on political ads in the 2016 election. This is 20% higher than that of the previous election. (Source: Technavio)

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