Search engine optimization (SEO) is the process of making your website more relevant for keyword phrases that are important to your business in order to gain better positions or rankings in the natural or organic results of the major search engines. SEO is one of the most advantageous methods of marketing your business on the Internet. SEO is similar to an ad in the Yellow Pages – you are giving the consumer what they are looking for when they are looking for it.

An effective SEO campaign will achieve higher rankings in the SERPs (search engine results pages) for keywords phrases for specific products, services, or processes that are in line with our clients’ goals. Achieving these goals through SEO will drive more qualified traffic to their websites. Positions at the top of the SERPs are extremely beneficial but difficult to attain due to how competitive the industry has become.

Our Approach

SEO has evolved over the years and will continue to change. We pride ourselves on keeping up with the trends in order to deliver the best results. The links that point to a website have a great impact on where a website or webpage ranks on the search engines. Having a link on a page of a relevant website that points to your website is seen by the search engines as a "vote" for you, and these links are factored in to the search engines’ algorithms when ranking websites. The process of acquiring links is called "link building."

Link building is the most important piece of an SEO plan. However, it is not the only piece we target in our strategy. We take a holistic approach, ensuring that we make your website as relevant as possible to the industry being targeted. The search engines want to deliver the most relevant results to those searching – we strive to have your website appear at the top of those results. We don't use a "cookie cutter" strategy for every website, as each website is unique and may require different techniques to achieve optimal goals.

We begin each campaign with a full assessment of the website. We work with you to fully understand your business, industry, and the goals you wish to accomplish. We juxtapose our knowledge and experience on this assessment and with this knowledge we:

• complete a competitive analysis of your industry in relation to organic search
• build a custom plan for your website
• provide a baseline to measure the campaign success
• prepare a timeline of when you can expect to see more traffic from organic search

The Difference

NetElixir understands the nature of the industry and acknowledges that every website requires a custom strategy. Most websites have a “history” that can sometimes present challenges for SEO. Some of these are:

• Age – brand new websites can take much longer to see rankings
• Site architecture impenetrable to SE spiders
• Prior SEO used spam techniques causing penalties or even bans of the site by search engines
• Site not in same "league" as competition
• Top ranking positions are taken by .gov & .edu sites

 

We do have deep experience with these issues and ways of overcoming them in order to maximize SEO’s contribution to your online customer acquisition process.