A contextual advertising program by Google

A system to advertise on Google & partner sites on a CPC (cost per click) basis.

Someone who sets up a business that is in-between the original manufacturer and the end customer. Often these are not wholesalers, but store fronts. Most often, affiliates do not handle product delivery or customer support

A type of keyword bidding in which an advertiser sets a maximum bid for a specific keyword but may pay less for each click through of that keyword. For example, if Advertiser A bid $0.10 on a keyword, but the next highest bid (Advertiser B) on that keyword is $0.05, then Advertiser A will pay only $0.06 for each click through. However, if Advertiser B changes his/her bid from $0.05 to $0.09, then Advertiser A will pay the full $0.10 (Advertiser A's maximum bid) for each click through.

A Bid Gap is the difference between what you are currently paying for a click and the minimum you need to pay to still remain above your next highest competitor in the search results.

Jamming the Competitor such that he pays the maximum amount that he is bidding

A situation where all the advertisers compete for the top slots by bidding the same maximum CPC

The amount of money that an advertiser sets aside for an advertising campaign. Different publishers allow for advertisers to set daily, weekly or monthly budgets.

Scoring system to help understand the performance of our listings as compared to the competitor.

Same as CTR. The ratio of impressions shown to the number of clicks.

When a user selects a hyper text (web page) link. The Click refers to the noise an input mouse makes when a button is depressed. The through refers to the act of going "through" the link. Many web statistics are kept on click-throughs (sometimes abbreviated as Click-Thru). Some advertising systems are based on paying sites when someone actually Clicks-Thru to a new site.

The use of scripts in order to track inbound and outbound links.

It is a source of lead that displays listings when users are viewing related content on a partner site page

Conversion Counter is the Yahoo! Search Marketing free, easy-to-use conversion tracking tool. Conversion Counter tracks the number of conversions (such as sales, registrations, newsletter sign-ups, etc.) generated by your Yahoo! Listings.

The relationship between visitors to sales or actions. If 1 person out of 100 purchases a sites product, it has a conversion rate of 1 to 100

If I click an ad and then make a purchase with in the same session that the click took place in, that would be deemed to be a conversion. Conversions can be recorded in different ways - some PPC accounts only measure the amount of contacts instead of actual sales made.

Cost per Action. Where you pay for a specified action such as a purchase.

Cost per Click. With this you are charged for every click your link on someone's website receives.

Cost per Lead. Where you pay for a lead

Cost per Thousand. Where you pay for each 1000 impressions.

Click Through Rate. The rate at which people click on a link when displayed on a page. The figure most often cited is a percentage of the page view rate. If a page is viewed 10 times and a visitor clicks once, then the CTR is 10%

The removal of a listing as a result of inaction or poor performance.

The page to which a user is directed to when he clicks on the ad.

These keywords are directly related to your products or services. They usually include a descriptive term. These keywords make up the bulk of most campaigns, and usually have a positive ROI. They are not searched for as often as broad keywords, so sometimes a campaign can be helped by the increased exposure from broad keywords.

A display URL is the web address that will be shown to viewers.

Overtures Bid management program.

An advertisement targeted at a specific geographical region, area or location

A famous Search Engine.

The number of impressions is the number of times an ad is displayed on Google or Overture or on sites or products in their ad network.

Jumpstart is a full service method of signing up for Google AdWords, where Google specialists set up your AdWords account for you

A singular word or phrase that is typed into a search engine search query. Keyword mainly refers to popular words which relate to any one website

Some search engines tie keywords to advertising sales. When a user searches for a particular keyword, the results page often have a banner advertisement displayed buy advertisers that purchased the keyword

Refers to two or more keywords combined to form a search query.

Doing research on a single keyword to find its relatives and related keywords. This is often done to find the highest producing keywords

A search for documents containing one or more words that are specified by a user.

The specific web page that a visitor ultimately reaches after clicking an advertisement. Often, this page is optimized for a specific keyword term or phrase.

Monitoring or Updating your bids Manually.

Match Driver counts the misspell keywords, the combinations singular/plural, the accents and other variations to put them in correspondence with a key word root

Match Type or Keyword matching options are different methods of targeting your ads to users.

The Maximum amount an advertiser is willing to pay for a each click on the ad.

It is the Maximum price that you pay when a user Clicks on your ad.

This is the minimum amount of money that you are willing to pay for a single click on an ad.

Intentionally making a spelling mistake in meta keywords or meta tags to catch search engine users who also misspell words when searching.

Search results that are shown due to relevancy to the search terms, not by sponsored placement. Also referred to as "organic", "natural" or "algorithmic" search

These are filtering words. If your keywords contain a negative keyword, and that word is included in a search term, your ad will not show.

The Free listings that are displayed in the Search Engine are called Organic Listings

A Yahoo! owned PPC company. As well as providing Yahoo! with their PPC listings they also supply several other notable search engines and portals with PPC listings such as MSN

Web Page Hits or number of times a page is viewed

The amount a website spends to acquire leads

Pay Per Click. A Pay-Per-Click search engine charges websites on a per click basis. Often, an auction is held to see who is willing to pay the most for users

The listings in Search Engine for which the advertisers has to pay some amount for every clicks that the ad gets.

How well a particular web page or web site is listed in a search engine or advertising results

Return On Investment. In relation to search engine advertising, it often refers to sales per lead..

A site which searches the web for sites which are relevant for a given search query.

The words that are typed into a search engine search box. Also called Search Words, Keywords, and Queries

The visitors and page views on a website.

Uniform Resource Locator